The WARC Guide to customer retention
The full deep-dive deck into the future of identity is exclusively available to WARC subscribers.
This WARC Guide provides a summary of new thinking and best practice on the future of identity, including:
- Why identity is changing
- Potential identity solutions
- Building a winning first party data strategy
- Preparing for volatility
WARC Talks
This webinar is exclusively available to WARC subscribers.
The future of identity after third-party cookies
Robin Berjon, VP Data Governance at The New York Times, explains why user identity is only ever meaningful – and meaningfully actionable – in a specific context, and shares the Times’s vision for the future of contextual targeting.
Robin Berjon
Thursday 22nd July 2021
Contributing articles
The future of identity in a post-cookie landscape
Author Reshma Karnik
Company MediaLink
The New York Times: Identity isn’t about identifiers – it’s about people
Author Robin Berjon
Company The New York Times
Marketing imperatives for a cookieless world
Author Ranga Somanathan
Company RSquared Global Ventures
Dealing with the cookie apocalypse: How to retain your data and measure performance
Author Flaviano Faleiro
Company Accenture Interactive
First-party data: A matter of survival in China
Authors Mike Zhu, Kevin Cheung and Shirley Li
Company Artefact
Refreshing rewards: How HEINEKEN USA reduced reliance on third-party data
Author Sam Ngo
Company BlueConic
What should brands do as third-party cookies crumble?
Author Kenneth Pao
Company Criteo
How brands can respond to the consequences of a cookie-free world
Author Jide Sobo
Company Ebiquity
How data science can help marketers to bridge the measurement gap in a post-cookie landscape
Author Sherif Guindy
Company Essence
A new twist on privacy – planning for a post-cookie and IDFA world
Author Jennifer Pelino
Company IRI
Gear up for the cookieless future
Author Jen Gulling
Company Merkle
The role of first-party customer data in helping brands to thrive in the post-cookie era
Authors Chanelle Harrigan and Nick Wright
Company OMD
The journey from the post-third-party cookie wasteland to marketing utopia
Author Siva Ganeshanandan
Company Oracle
The state of advertising identity
Author Ian Hocking
Company South China Morning Post
Privacy and responsible data use: Patchworks, platforms, and people
Author Arielle Garcia
Company UM Worldwide
Author Q&A
With Jen Gulling, VP, Enterprise Growth Leader, Merkle.
With Ranga Somanathan, Co-Founder & Curator, RSquared Global Ventures.
The WARC Guide playlist
The complete WARC Guide playlist of Q&As with expert authors.
