Trends

Consumer, tech and media trends from WARC and our partners

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Five trends shaping China’s internet economy in 2020

October 2020
Overview of the key macro-trends driving China’s internet economy.

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Beer in the US

September 2020
A category analysis of beer in the US

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Hair care in the US

August 2020
A category analysis of hair care in the US

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Voice of the industry: Travel after Coronavirus

August 2020
Results of Euromonitor’s Travel and Tourism survey

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The Coronavirus era: Wellness redefined

July 2020
How COVID 19 has transformed the economic and consumer landscape

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Functional food and growing importance of labelling

July 2020
Provides a global outlook of functional food

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Changing channels: The impact of media shutdowns in Asia

July 2020
The media landscape's new period of volatility

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Psychological stress determines post-pandemic behaviour

July 2020
Helpful pointers on how consumer behaviour will evolve

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Four predictions of evolutionary change in consumers

June 2020
Key anchors that will drive consumer behaviour through COVID-19

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The impact of coronavirus on millennials and Gen Z

June 2020
Looks at the next generation defining crisis for millennials and Gen Z