Quantitative research

1,580 results found

Sort By

Turning defence into attack: How Formula E built a new fanbase by embracing its biggest weakness

Case Study • APG (UK), Gold, 2021

Formula E, the electric street motorsport, launched a global campaign to grow its existing profile and global viewer base by 20%.

Sky TV/Sky Q: Simplicity is the enemy of DIVERSITY

Case Study • APG (UK), Entrant, 2021

Sky Q, a subscription-based television and entertainment service, launched a campaign in the UK to increase consideration by tapping into a more diverse representation of its potential customers.

KFC: The Godfather of Fried Chicken

Case Study • APG (UK), Gold, 2021

KFC, a fast-food chain, launched a campaign in the UK to win back penetration and use the competition that the brand inspired to establish KFC as the UK's #1 chicken shop.

Sage: Don't Call it a Comeback

Case Study • APG (UK), Entrant, 2021

Sage, a technology business for accounting software, launched a campaign in the UK to help the business grow and the brand to transform.

Stella Artois: The Art of Adaptability and The Birth of The Life Artois

Case Study • APG (UK), Entrant, 2021

Stella Artois, a lager brand, launched a worldwide campaign to become the world's most desirable premium European lager, grow or maintain sales, and expand into new territories.

Avon, Watch Me Now. Reshaping a beauty brand from underdog to global force

Case Study • APG (UK), Entrant, 2021

Avon, a beauty brand, launched a worldwide campaign to change perceptions in a way that is likely to drive penetration and help increase pride amongst women.

British Gas: The Energy Enemy

Case Study • APG (UK), Entrant, 2021

British Gas, an energy and home services provider, launched a campaign in the UK to increase the volume of Home Services sales, decrease the cost per Home Services product and retain 8,000 customers at risk of switching to a competitor.

From dusty liqueur to vibrant treat: How shifting categories transformed Baileys’ global fortunes and guaranteed its future

Case Study • APG (UK), Bronze, 2021

Baileys, a liqueur brand, launched a paper to demonstrate its long-term creative strategy to increase relevance and perceptions of the brand's versatility.

Macmillan Cancer Support: Doing Whatever It Takes

Case Study • APG (UK), Entrant, 2021

Macmillan Cancer Support, a British charity, launched a campaign in the UK to support everyone with cancer by encouraging the public to increase donations.

How we helped the next generation find confidence that lasts in the British Army

Case Study • APG (UK), Silver, 2021

The British Army, a principal land warfare force, launched a recruitment campaign in the UK to show how the army offered a personal benefit to young people that appealed to their desire, not just for physical growth but personal growth.

SMART Myanmar: Weaving garment workers together

Case Study • SABRE Awards, APAC In2, Best in Real-Time Engagement, 2021

SMART Myanmar, the non-profit organisation, was tasked to support the development and deployment of an educational application for garment workers in Myanmar.

Under The Skin: Connecting Childline to a new generation

Case Study • APG (UK), Gold, 2021

Childline, a free counselling service for 9–18-year-olds, launched a campaign in the UK during Anti-Bullying Week to show young people that no matter how they feel on the inside, they're not alone.

McDonald's Canada: From American Import to "As Canadian as Possible Under the Circumstances"

Case Study • APG (UK), Silver, 2021

McDonalds, a quick service restaurant, launched a case study on how an American import demonstrated deftness, subtlety and adaptability in order to build affinity in Canada.

How moment-to-moment EEG measures enhance ad effectiveness evaluation: Peak emotions during branding moments as key indicators

Research Paper • Tomaž Kolar, Zenel Batagelj, Ismir Omeragić, and Melika Husić-Mehmedović, Journal of Advertising Research, Digital First, September 2021

Existing literature compares neuromarketing and traditional methods, making the questionable assumption that these are monolithic measurement alternatives all serving the same, predictive purpose.

Dove: Stop the beauty test

Case Study • Abigail Dias, Tanvi Mishra, WARC Awards for Asian Strategy, Shortlisted, 2021

Personal care brand Dove targeted women in India with a purpose-driven multi-media campaign to influence the discourse on beauty and self-esteem while also boosting brand love and purchase consideration.

Beam Suntory: 6ourbon 7ime

Case Study • Jay Chiat Awards, Silver, National Strategy, 2021

Beam Suntory, a bourbon whisky brand, established a new platform, 6ourbon7ime, to encourage people in the US to take an hour out of their day to relax and enjoy a bourbon.

Roche: FutureProofing Healthcare – The Personalised Health Index

Case Study • SABRE Awards, IN2, EMEA, 2021

Roche, a pharmaceutical company, launched an initiative throughout Europe to cultivate an informed dialogue about the future of healthcare and ensure equal access to healthcare for all.

Rosstat: All Russia Population Census – Digital Rebrand

Case Study • SABRE Awards, IN2, EMEA, 2021

Rosstat, a federal state statistics service, rebranded the Russian population census by choosing a new logo to introduce a digitalised census format, targeting a younger audience.

Creative Content UK: Get it right from a genuine site

Case Study • SABRE Awards, IN2, EMEA, 2021

Creative Content UK, an industry-led initiative, launched the 'Get it Right From A Genuine Site' campaign in the UK to reduce online piracy by encouraging 16-24 year olds to get their entertainment from genuine sites.

Greenpeace: #OwnYourForest – Will Russia Legalize Private Tree Farming?

Case Study • SABRE Awards, IN2, EMEA, 2021

As part of an initiative, Greenpeace, a non-governmental organisation, launched the #OwnYourForest campaign to change the legal status of forests growing on unused farmland and to raise awareness.

Birds Eye: Partnering with Iceland & hunting for Captain Charlotte

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

Birds Eye, a frozen food brand, set out to educate consumers in the UK on the health and environmental benefits of buying frozen food.

Heinz: Heinz to home. How Heinz adapted the "next normal"

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Heinz, a food processing company, created a completely new route to market with its online hub Heinz to Home in the UK.

Tesco: How celebrating the nation's naughtiness helped Tesco win a covid Christmas

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Tesco, a supermarket brand, focused on providing the nation with light relief during the COVID-19 pandemic with its 2020 Christmas campaign in the UK.

Counter Terrorism Policing: Extreme measures – How we got people talking about radicalisation

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Counter Terrorism Policing (CTP), a division of the London Metropolitan Police Service, encouraged close friends and family to refer those at risk of radicalisation.

Toyota Yaris: How the new Toyota Yaris turned conventions on their head

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Toyota Yaris, a car brand, partnered with US gymnast Katelyn Ohashi to symbolise the brand's flip in thinking when marketing the new Toyota Yaris.

Changing touchpoint influence and relevance as a result of the pandemic

Article • Eric Dherte, WARC Exclusive, October 2020

This research looks at 36 touchpoints for 18 non-alcoholic drinks brands through a methodology that evaluates the relative influence of each touchpoint.
What we know about survey and questionnaire design

Article • WARC Best Practice, May 2021

Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data.
The brand strategy toolkit: The Kano Model

Article • Nick Liddell, WARC Exclusive, December 2020

Developed in 1984 by Japanese Professor Noriaki Kano, The Kano Model classifies the features of a brand experience into five categories, depending on their ability to drive customer satisfaction.
What we know about gamification as a research method

Article • WARC Best Practice, September 2020

This article explores the reading around gamification as a research method, the attempt to make surveys and questionnaires more engaging, enhancing both the experience and ideally the quality of data.
#ShowUs for Dove

Research Paper • MRS Awards, Finalist, MRS Award for International Research, 2019

Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.
Augmented reality: An ally for digital marketing research

Research Paper • Cristina Leo and Francisco Calixto, ESOMAR, Latin America, 2020, pp. 0-0

This paper examines the use of augmented reality (AR) to enhance a study into the price perception of products when viewed online as opposed to in the flesh.