Quantitative research
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Research Paper • Leonard J. Paas, Emiel L. Eijdenberg and Enno Masurel, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 27-42
Research Paper • Alejandra Leyton, Paul Hutchinson and Anastasia Mirzoyants, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 15-26
Opinion • Cathy Taylor, January 2021
Case Study • DMA (UK), Silver, 2020
Case Study • DMA (UK), Silver, 2020
Case Study • DMA (UK), Bronze, 2020
Research Paper • Ennio Armato, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2020
Article • Nick Liddell, WARC Exclusive, December 2020
Research Paper • Bill Harvey, Bill McKenna, Kasper Skou and Charles Cantu, ARF Experiential Learning, November 2020
Case Study • James Barnett, WARC Media Awards, Silver, Best Use of Data, 2020
Case Study • Emily Gan, WARC Media Awards, Grand Prix and Data-Driven Insight Award, Best Use of Data, 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Research Paper • Abhinav Mohan, Ashwini Bagkar, Somdipta Maity, Umesh Krishna, ESOMAR Conference papers, APAC, 2020
Research Paper • Garreth Chandler and Tom Caley, ESOMAR Conference papers, APAC, 2020
Research Paper • Violet Lazarevic, Anne-Marie Moir and Jonathan Prosser, ESOMAR Conference papers, APAC, 2020
Case Study • James Barnett, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Fran Griffin, Sabina Usher, Jane Dorsett, WARC Media Awards, Silver and Cross-Channel Measurement Award, Effective Channel Integration, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • ARF Ogilvy Awards (US), Bronze, 2020
Case Study • ARF Ogilvy Awards (US), Gold, 2020
Case Study • ARF Ogilvy Awards (US), Bronze, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • ARF Ogilvy Awards (US), Grand Ogilvy, 2020
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Article • Eric Dherte, WARC Exclusive, October 2020
This research looks at 36 touchpoints for 18 non-alcoholic drinks brands through a methodology that evaluates the relative influence of each touchpoint. -
Article • WARC Best Practice, May 2020
Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data. -
Article • WARC Best Practice, September 2020
This article explores the reading around gamification as a research method, the attempt to make surveys and questionnaires more engaging, enhancing both the experience and ideally the quality of data. -
Research Paper • Stephen W. Wang and Angeline Close Scheinbaum, Journal of Advertising Research, Vol. 58, No. 1, 2018, pp. 16-32
Building on source-credibility theory, the authors tested a structural model for advertisers and scholars to explain brand outcomes of celebrity endorsement. -
Article • Drago Djourov, WARC Best Practice, May 2020
Researcher Drago Djourov outlines how online methods can help brands make sense of what’s happening right now but makes the case for why we need to go back to face-to-face research post COVID-19. -
Research Paper • Harlan E. Spotts, Marc G. Weinberger, and Michelle F. Weinberger, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 104-116
This study focuses on the effects of different marketing-communications tools on company performance, namely how advertising-execution quality, media spending, and sales promotions differentially influence changes in sales revenue.