Case Study
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SABRE Awards, LATAM, Gold, 2021
Banco Popular Dominicano, a bank, launched a campaign in the Dominican Republic to help the country overcome the pandemic and see beyond the crisis.
Case Study
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SABRE Awards, LATAM, Gold, 2021
Fundacion Mundo Sano, a family foundation, launched a campaign in Argentina to reduce indoor infestation rates of Vinchucas to 5% or less in areas involved and prevent Chagas disease.
Case Study
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SABRE Awards, LATAM, Gold, 2021
KFC, a fast-food restaurant chain, launched a campaign in Mexico to showcase its solidarity to help consumers and Mexicans stay close, even at a physical distance.
Case Study
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SABRE Awards, LATAM, Gold, 2021
The Food Bank, an organization that fights to eradicate hunger, launched a campaign in Peru to achieve a solidarity donation chain.
Case Study
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SABRE Awards, LATAM, Gold, 2021
The Peruvian League Against Cancer, a non-profit institution, launched a campaign in Peru to raise awareness of the importance of using sunscreen.
Case Study
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SABRE Awards, LATAM, Gold, 2021
Bayer, a pharmaceutical company, launched campaigns in Brazil to promote inclusion and diversity regardless of gender, race, sexual orientation or disabilities.
Article
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WARC Best Practice, October 2021
Summarises the insights from key papers on the topic of bricolage (how different materials are used in the creative process of understanding) and semiotics (the study of signs and symbols) – techniques used by qualitative researchers to deliver cultural insight.
Opinion
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Cynthia Zhang, October 2021
2021 WARC Awards for Asian Strategy judge, PHD Shanghai’s Cynthia Zhang, writes of the importance of balancing brand and performance within audience-centred media strategies.
Case Study
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Adedeji Adeleke, WARC Cases, October 2021
Maltina, a non-alcoholic malt beverage in Nigeria, launched a campaign to appeal to a younger demographic with new packaging and modern flavour.
Case Study
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SABRE Awards, APAC, Gold, 2021
Amazon Alexa, a virtual assistant AI technology, showcased how Alexa could be used in the classroom to assist with teaching in India.
Case Study
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SABRE Awards, APAC, Gold, 2021
Hanlin, an education publishing company, increased brand awareness and sales in Taiwan with its campaign The One and Only Questionnaire in the World.
Case Study
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APG (UK), Entrant, 2021
Tesco, a supermarket brand, launched a campaign in the UK to provide emotional support to consumers through a hyper-relevant approach.
Case Study
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APG (UK), Entrant, 2021
Diesel, a clothing and lifestyle brand, launched a global campaign to inject itself back into culture and drive sales.
Article
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Siddarth Sivaprakash and Tahaab Rais, WARC Exclusive, October 2021
This episode of Behind the Winning Idea explores the strategy, execution and outcome of Home Centre: A Dad's Job, winner of the Instant Impact Grand Prix in the 2021 WARC Awards for Effectiveness.
Case Study
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APG (UK), Entrant, 2021
Purpose Disruptors, a network of advertising insiders, launched a worldwide campaign to overcome individual, agency and industry denial in terms of climate change.
Case Study
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APG (UK), Entrant, 2021
Pantene, a shampoo brand, launched a campaign in the UK to increase share growth and empower women to unapologetically embrace their grey hair.
Case Study
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APG (UK), Grand Prix, 2021
Cadbury, a confectionary company, launched a campaign in the UK to increase emotional closeness, penetration and market share.
Case Study
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APG (UK), Entrant, 2021
Dove, a personal care brand, made a $7.5 million global commitment and launched a worldwide campaign to support frontline healthcare workers during the COVID-19 pandemic.
Case Study
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APG (UK), Entrant, 2021
Ballantine's, a scotch whisky brand, launched a worldwide campaign to drive growth and contribute towards becoming a top 10 global spirit brand by 2025.
Case Study
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APG (UK), Gold, 2021
McDonald's, a fast-food chain, launched a recruitment campaign in Canada to improve the negative perception among potential Gen Z recruits and to encourage them to apply.
Case Study
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APG (UK), Entrant, 2021
Omnicom, a marketing and advertising company, launched Omniwomen, a programme to recruit, retain and promote the next generation of female leaders.
Case Study
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APG (UK), Gold, 2021
Starbucks, a chain of coffee houses, launched a campaign in the UK to raise awareness and embrace one of society's most marginalised groups – the transgender community.
Case Study
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APG (UK), Entrant, 2021
BUPA, a health insurance company, launched a campaign in the UK to improve brand perception, demonstrate the benefit of insurance and increase relevance.
Case Study
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APG (UK), Gold, 2021
Libresse/Bodyform, a menstrual hygiene products brand, launched a global campaign to position themselves as the brand that understands women's intimate lives and build penetration to a wider audience.
Case Study
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APG (UK), Entrant, 2021
Viagra Connect, a treatment for erectile dysfunction, launched a campaign in the UK to encourage men to not be ashamed of their erection problems but to treat them.
