Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, October 2021
Focuses on how helping patients to make a plan can help them start and maintain new health habits and medication regimes.
Case Study
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APG (UK), Gold, 2021
SickKids, a paediatric teaching hospital for sick children, launched the largest fundraising initiative in Canadian Healthcare history to raise $1.3bn for a new, state-of-the-art children's hospital.
Case Study
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SABRE Awards, APAC In2, Digital and Print Media, 2021
FleishmanHillard, the marketing agency, launched the Right To Protein initiative to improve all forms of protein awareness and consumption in India.
Case Study
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APG (UK), Bronze, 2021
Castello, a cheese brand, launched a global campaign to increase relevance and drive a 70% growth in sales by reminding category users of the taste that the cheese delivers.
Case Study
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APG (UK), Bronze, 2021
GambleAware, an independent charity, launched a campaign in the UK to encourage at-risk gamblers (ARG) to change their betting behaviour by thinking a bet through before placing it.
Case Study
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APG (UK), Bronze, 2021
When The Fun Stops, Stop was the UK's first industry-wide campaign to educate people on gambling responsibly.
Case Study
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APG (UK), Entrant, 2021
ITV, a television network, and VegPower, a non-profit company, collaborated on a campaign in the UK to tackle child obesity by getting kids to eat their vegetables.
Case Study
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APG (UK), Entrant, 2021
The United Nations Secretary General launched a global campaign to fight the spread of COVID-19 misinformation by providing the public with scientific, fact-based information.
Case Study
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APG (UK), Entrant, 2021
adidas, a sportswear manufacturer, launched a global campaign to increase awareness of new technology that was designed to get the younger generation moving.
Case Study
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APG (UK), Bronze, 2021
Baileys, a liqueur brand, launched a paper to demonstrate its long-term creative strategy to increase relevance and perceptions of the brand's versatility.
Case Study
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APG (UK), Entrant, 2021
Lifebuoy, a hygiene soap brand, launched a campaign to reintroduce the brand to the UK market during the pandemic and encourage people to clean their hands in the right way at the right time.
Case Study
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APG (UK), Entrant, 2021
BT Sport, a telecommunications company, launched a campaign in the UK to match previous years' sales with a fraction of the media spend.
Case Study
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APG (UK), Entrant, 2021
Boots, a health and beauty retailer and pharmacy, launched a campaign in the UK to be the authority figure that the public needed by providing expert advice.
Case Study
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APG (UK), Entrant, 2021
BeatCovidNE, an advice and guidance organisation, launched a campaign in the Northeast region of the UK to win the public's trust and inspire them to change their behaviours by recognising their efforts during COVID-19.
Case Study
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APG (UK), Entrant, 2021
Durex, a condom brand, launched a worldwide campaign to increase relevance and challenge human insights about personal sexual safety in order to help halt the worldwide rampage of STIs.
Case Study
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APG (UK), Silver, 2021
The British Army, a principal land warfare force, launched a recruitment campaign in the UK to show how the army offered a personal benefit to young people that appealed to their desire, not just for physical growth but personal growth.
Case Study
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APG (UK), Silver, 2021
Quorn, a meat substitute product brand, launched a campaign in the UK to raise awareness of the climate crisis and tackle it before it becomes irreversible.
Case Study
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APG (UK), Bronze, 2021
The Central Office of Public Interest (COPI), a creative industry alliance, launched a campaign in London to raise awareness of the dangers of air pollution and put pressure on local councils and the government to make sustainable changes.
Case Study
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APG (UK), Gold, 2021
Childline, a free counselling service for 9–18-year-olds, launched a campaign in the UK during Anti-Bullying Week to show young people that no matter how they feel on the inside, they're not alone.
Case Study
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APG (UK), Entrant, 2021
Obie, a reproductive health brand, launched a new holistic reproductive health platform in the US, rooted in science and personalised in real time, to help women and their partners proactively affect their fertility.
Case Study
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APG (UK), Silver, 2021
Lurpak, a butter brand, launched a worldwide campaign to deliver the brand's taste credentials by reconnecting the brand with cooking and good food.
Case Study
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APG (UK), Entrant, 2021
The Royal National Institute of Blind People (RNIB), a UK charity, launched a campaign in the UK to change perceptions towards blind and partially sighted (BPS) people and drive improvement to our world to make their lives better.
Opinion
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Adam Cleaver, September 2021
Traditional research techniques rely on the deeply flawed process of asking consumers to self-analyse their behaviours – Collective’s Adam Cleaver argues that we need to explore the subconscious.
Article
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Martyn U’ren, WARC Trends, September 2021
Amid the pandemic, Twitter’s Martyn U’ren says self-care is emerging as a key trend in Twitter conversations throughout Southeast Asia and influencing daily purchases.
Research Paper
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Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, and Hui-Wen Chang, Journal of Advertising Research, Digital First, September 2021
Drawing from the social-functional perspective, this research explored the differences in consumers’ responses to two types of spokesperson’s smile: broad and slight.
