Audience measurement

1,676 results found

Sort By

What we know about combining TV with digital media

Article • WARC Best Practice, July 2021

Provides marketers with information and guidance about combining TV and digital media strategies.

Ear we go: The audio-branding opportunity

Opinion • Charles Vallance, July 2021

Nearly 15 years after the invention of the smartphone, we may have reached our peak screen threshold, writes VCCP’s Charles Vallance.

Over 80% of ad execs want to take more control of their media spend

Data • Rob Clapp, WARC Data Points, July 2021

An overview of the advertiser strategies currently being pursued.

Burger King: Pay Cut Whopper

Case Study • Mona Hassanie, WARC Prize for MENA Strategy, Shortlisted, 2021

Fast-food chain, Burger King, humanised the transactional nature of app orders to increase home delivery sales in the UAE.

APAC media in the new normal: How to maximise effectiveness

Article • Adriaan Nel and Amit Chaubey, WARC Exclusive, July 2021

The pandemic has resulted in fundamental shifts in people’s retail and media behaviour.

ThinkTV: Be TV certain

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

ThinkTV, a research and marketing organisation, created a campaign to promote TV advertisement in Australia.

PETRONAS: Land of lightbulbs

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

PETRONAS, a Malaysian energy company, wanted to increase its brand awareness and business in India.

Xero: The Mechanic

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Xero, a newcomer to the accounting software market, launched a TV campaign to increase brand awareness in the United Kingdom.

Symcor: Head-Snap 2.0.2.0

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Symcor, a provider of secure business process solutions supporting the digital transformation of Canada's largest institutions, wanted to increase market knowledge of the company's enhanced services in Canada.

Time to decide: Measuring response time for innovation and brand growth

Article • Research on WARC, June 2021

A study conducted by the Ipsos Global Science Organization in 2020 which examines the role of response time in conflict detection, one of the potential reasons for disruption in the adaptive control function.

ANA: Media KPIs that matter

Article • Research on WARC, June 2021

Analysis of the 39 most important Key Performance Indicators for media by the Media Leadership Growth Council of the Association of National Advertisers, conducted because of the correlation between KPIs and business results.

Black & Abroad: Go back to Africa

Case Study • WARC Awards for Effectiveness, Silver, Brand Purpose, 2021

Travel and lifestyle company Black & Abroad created a provocative online campaign using the phrase 'Go back to Africa' to change perceptions among Black travellers in Canada and bolster the brand's position as a Black Travel Movement leader.

Why killing the cookie could be good for market research

Opinion • Henrik Lauritzen, May 2021

No more cookies doesn’t mean no more cross-media audience measurement, but it does herald a new role for market research, suggests Henrik Lauritzen, CEO at AudienceProject.

Hong Kong, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Hong Kong between 2013 and 2020.

Thailand, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Thailand between 2013 and 2020.

Egypt, Media consumption overview, 2016-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Egypt between 2016 and 2020.

Poland, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Poland between 2013 and 2020.

South Korea, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in South Korea between 2013 and 2020.

Mexico, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Mexico between 2013 and 2020.

Morocco, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Morocco between 2017 and 2020.

Switzerland, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Switzerland between 2017 and 2020.

Portugal, Media consumption overview, 2015-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Portugal between 2015 and 2020.

Sweden, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Sweden between 2013 and 2020.

Russia, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Russia between 2013 and 2020.

Austria, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Austria between 2017 and 2020.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
What we know about combining TV with digital media

Article • WARC Best Practice, July 2021

Provides marketers with information and guidance about combining TV and digital media strategies.
Share of search: The most important metric you’ve never heard of

Article • James Hankins, WARC Exclusive, January 2021

Introduces ‘Share of Search’ and presents several useful and applicable techniques to help establish a nuanced picture of a brand’s context versus its competitor set.
What we know about TV audiences

Article • WARC Best Practice, December 2020

This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
How to market to Vietnamese consumers

Article • Katrin Roscher, WARC Best Practice, November 2018

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.