Audience measurement
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Article • Sam Peña-Taylor, Event Reports, DMX Dublin, March 2021
Article • WARC Exclusive, April 2021
Opinion • Gabey Goh, March 2021
Article • WARC Exclusive, Spotlight SEA, April 2021
Article • WARC Best Practice, March 2021
Opinion • Ben Speight, March 2021
Article • Jane Clarke, Howard Shimmel, and Gerard Broussard, WARC Exclusive, Spotlight US, March 2021
Article • Bill Day, WARC Exclusive, Spotlight US, March 2021
Article • Jim Spaeth and Alice Sylvester, WARC Exclusive, Spotlight US, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • SABRE Awards, IN2, North America, Best in Digital Promo & Activation, 2021
Case Study • SABRE Awards, IN2, North America, Best in Measurement, Post-Campaign Analysis, 2021
Case Study • SABRE Awards, IN2, North America, Technology/Clean Energy/Green Energy, 2021
Case Study • SABRE Awards, IN2, North America, Best New Company/Executive Launch, 2021
Case Study • SABRE Awards, IN2, North America, Best Earned Media with Influencers and Communities, 2021
Article • WARC Best Practice, February 2021
News • 09 February 2021
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Article • Dan Calladine, WARC Webinars, January 2021
Case Study • DMA (UK), Silver, 2020
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Data • James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: -
Article • WARC Best Practice, July 2020
Provides marketers with information and guidance about combining TV and digital media strategies. -
Article • James Hankins, WARC Exclusive, January 2021
Introduces ‘Share of Search’ and presents several useful and applicable techniques to help establish a nuanced picture of a brand’s context versus its competitor set. -
Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020
Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers. -
Article • WARC Best Practice, December 2020
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.