Ad lengths & formats
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Article • WARC Best Practice, November 2020
News • 06 November 2020
Research Paper • Colin Campbell and Erin Pearson, Journal of Advertising Research, Digital First, October 2020
News • 18 August 2020
News • 05 August 2020
Article • WARC Best Practice, August 2020
News • 09 June 2020
Article • Mindshare, Vidooly, Research on WARC, June 2020
Article • Jonathan Waite , WARC Exclusive, June 2020
Article • Brian Carruthers, WARC Exclusive, April 2020
Article • WARC Best Practice, April, 2020
Article • Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
Research Paper • Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, and Steven Bellman, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 54-70
Data • Rob Clapp, WARC Data Points, February 2020
News • 14 February 2020
Article • Research on WARC, February 2020
News • 12 February 2020
News • 27 January 2020
Article • Mihkel Jäätma, WARC Best Practice, January 2020
Opinion • Cathy Taylor, November 2019
Article • Christopher Hosford, ANA, B2B Marketer, September 2019
Opinion • Alex Brownsell, September 2019
Article • Gerard J. Tellis and Deborah J. MacInnis, Admap, September 2019
Article • Sophy Part, Admap, September 2019
Article • Will McMahon, Admap, September 2019
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Article • WARC Best Practice, August 2020
Provides marketers with information and guidance about determining the optimal TV ad length. -
Article • WARC Best Practice, November 2020
This article provides marketers with information and guidance about scheduling TV ads. -
Article • WARC Best Practice, April, 2020
Provides marketers with information and guidance about short-form video. -
Research Paper • Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, and Steven Bellman, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 54-70
There are competing explanations for why longer advertisements are remembered better, such as more time to memorize, add branding and claims, tell stories, and get attention, with some acknowledgment of diminishing returns. -
Article • Admap Magazine, September 2019
A summary of new thinking and best practice on smarter video planning from Admap. -
Article • Jonathan Waite , WARC Exclusive, June 2020, pp. 0-0
The current impression measurement system is confused and needs challenge and disruption.