TV

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Case Study • DMA (UK), Gold, 2020

The Guardian, a British newspaper, launched its campaign Hope is Power with the target of reaching two million paying supporters by 2022.

PayPal: A little win for data-driven empathy

Case Study • DMA (UK), Gold, 2020

Paypal, an online payments brand, shone a light on the utility and ubiquity of its payment product range during a time of disruption for communities and families.

National Health Service England: We Are Nurses. We Are The NHS.

Case Study • DMA (UK), Gold, 2020

NHS England, a healthcare service, encouraged more people to consider a career in nursing by using real nurses and patients in its campaign.

Médecins Sans Frontières UK: The COVID-19 Appeal

Case Study • DMA (UK), Gold, 2020

Médecins Sans Frontières (MSF) UK, an international medical NGO, drove donations by targeting segments of the public based on their interests and hobbies.

P&G’s Pritchard predicts all ads will involve 'some form of digital'

News • 20 January 2021

All advertising will ultimately incorporate “some form of digital” component in the future, Marc Pritchard, Procter & Gamble’s chief brand officer, has predicted.

VÚB Bank: Savings Therapy

Case Study • WARC Cases, 2019

Slovak bank VÚB Bank got its consumers to open saving accounts with a campaign that used humour to communicate the benefits of saving money.

Ad volume performance on Indian TV in 2020

News • 15 January 2021

Total ad volumes on Indian TV grew 34% in the second half of 2020 compared to the first half, representing a “reassuring” sign that the industry is recovering from what was a “challenging” year, according to the latest data from BARC India.

OpenAP adds tech to increase more targeted ads and automation

News • 13 January 2021

TV network group OpenAP is to introduce technology that will give advertisers a digital-style view of available slots.

What first-time TV advertisers need to know

News • 11 January 2021

Growing brands need to understand that TV advertising is not necessarily as expensive as they believe, but to get the full benefit they will need to adapt current online video techniques and invest in marketing performance analytics, says strategist

LG Electronics expands into TV advertising

News • 08 January 2021

LG Electronics of South Korea, one of the largest TV manufacturers in the world, has acquired a 60% stake in Alphonso, a California-based TV data and measurement firm, as it seeks to expand its streaming TV ad business.

Half of consumers use at least two SVOD services

Data • Rob Clapp, WARC Data Points, January 2021

An overview of the number of subscription video-on-demand (SVOD) services used by households in the United States and Western Europe.

Six trends APAC brands should leverage in 2021

Opinion • Kenneth Pao, January 2021

Criteo’s Kenneth Pao outlines six trends that marketers will need to pay attention to, in order to optimise the potential for a successful 2021.

1-2 ads per OTT TV break proves most popular

Data • Rob Clapp, WARC Data Points, January 2021

An overview of OTT TV content consumption by device and consumer preference for different ad loads.

Discovery Plus puts money on live sport to take on streaming rivals

News • 06 January 2021

Discovery is betting on its €1.

Scaling up without screwing up

Article • Tom Roach, Research on WARC, January, 2021

Using Test Your Ad data from System1, this research provides advice to help scale-ups who are considering using TV advertising for the first time, a decision that can be riven with uncertainty.

Canada, Cost per Thousand, Young adults