Case Study
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Effies (Australia), Australian Effies, Silver, 2020
Mitsubishi, an automotive brand, became a definitive SUV brand and grew during the automotive recession in Australia.
Case Study
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Effies (Australia), Australian Effies, Gold, 2020
NRMA, an insurance brand, significantly boosted its brand value within months in Australia with is campaign Every Home Is Worth Protecting.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
The Sydney Children's Hospitals Foundation (SCHF), a paediatric healthcare institution, developed a fundraising initiative and established a new, long-term, sustainable revenue stream in Australia.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Tourism Central Coast, a tourism brand, developed brand positioning that transformed perceptions of the Australian Central Coast and increased tourism.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Amgen, a world-leading biotechnology company, created its first-ever large-scale, integrated, disease education campaign in Australia by launching The Big O, a multi-faceted osteoporosis awareness campaign.
Case Study
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Effies (Australia), Australian Effies, Gold, 2020
Canadian Club, a whisky brand, directly challenged beer’s status as the self-appointed king of the Australian summer by allowing Australians to question drinking beer in summer.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Aussie, an Australian retail financial services group, refreshed its famous brand weapon We’ll Save You, and ensured support from a rebalanced short- and long-term marketing mix with ads that provided straight talk to combat category confusion.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Bendigo Bank, an Australian financial institution, simplified the complex market into a binary battle between the bullying ‘Big 4’ and the trusted number 5.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Aldi, a supermarket brand, positioned itself at the heart of the epic Christmas feast in Australia by reflecting the ‘miracle’ of the never-ending Aldi ham.
News
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29 October 2020
Television spots can leverage similar creative techniques to maximise attention and emotional responses from viewers, but many ads ignore these best practices altogether.
Article
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Stephen Whiteside, Event Reports, EffWorks Global 2020
Analysis by research company System1 and attention-tracking firm TVision have established that the same creative techniques deliver TV ads that perform strongly in terms of both emotion and attention.
News
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15 October 2020
India’s Broadcast Audience Research Council (BARC), the television ratings agency, has announced that it will suspend publication of weekly individual ratings for all English, Hindi, regional and business news channels for up to three months.
Case Study
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IPA (UK), Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
National Trust for Scotland (NTS), a governing body of protected sites, re-positioned its brand as a Scottish charity worth supporting by releasing a series of TV, radio and OOH ads that positioned support for NTS as support for Scotland.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Haig Club, a whisky brand, launched its whisky among young drinkers in the UK by creating a business partnership with David Beckham, and launching a bottle redesign and a new formula of whisky to suit a younger market.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Aldi, the low-cost supermarket in the UK and Ireland, grew revenue by addressing the problems of a perceived lack of range and the social stigma attached with shopping at Aldi.
Case Study
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IPA (UK), Silver, IPA Effectiveness Awards, 2020
Gordon's, a gin brand, promoted its gin among a younger audience in the UK by rebranding its bottles and releasing an inviting set of creatives encouraging them to have a break with Gordon's.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Smart Energy GB, a national campaign for the smart meter rollout in the UK, created a series of TV ads featuring cartoon characters who informed consumers about why switching to a smart metre was the best option.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Vimto, a soft drinks brand, launched a TV ad in the UK that encouraged young consumers not to watch and rewarded those who rebelled with entertaining content to show it aligned with their need to be who they really are.
Case Study
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IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Cotswold Co, a furniture company, launched a TV campaign in the UK that promoted a new line of furniture which showed its products last longer than that of competitors.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Gousto, a meal delivery brand, achieved stratospheric business growth by using influencer Joe Wicks to lead a range of challenges trying out various Gousto recipes live on the radio in the UK.
Case Study
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IPA (UK), Gold and Best Multi-Market, IPA Effectiveness Awards, 2020
Guinness, an alcoholic beverage brand, increased its market share in the UK by launching a TV campaign that created a cultural connection, which reinforced its Made of More message.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Vitality, a health insurer, turned the world of Health and Life insurance from one that is only there for you when your health fails, to one that helps maximise health to reduce the need for insurance in the long term in the UK.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Confused.com, a price comparison website, broke category conventions with a TVC that turned confusion into clarity with a calm guide to comparisons to better-connect with UK consumers.
Case Study
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IPA (UK), Silver and Best International, IPA Effectiveness Awards, 2020
Tourism Central Coast, a tourism operator for the Central Coast in New South Wales, increased visits to the Coast by launching a series of TVCs that used a snow dome device to show little adventures.
