TV | WARC

Amazon: Making small, powerful

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Amazon, an e-commerce company, launched a campaign in India to on-board more SMEs to its platform.

Udaan: How Udaan turned hate into love

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Udaan, a B2B online marketplace, convinced small retailers in India to do business online.

Xero: The Mechanic

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Xero, a newcomer to the accounting software market, launched a TV campaign to increase brand awareness in the United Kingdom.

Northgate Spain: Boosting vehicle rental in times of confinement

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Northgate Flexible Renting, a company that rented vehicles to big companies and SMEs, had to regain business in Spain following cancellations during the pandemic.

Renaissance in the living room – connected TV on the rise

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Linear viewing is up across Europe, driving adoption of CTV services as high-reach shared viewing delivers new ad possibilities.

Symcor: Head-Snap 2.0.2.0

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Symcor, a provider of secure business process solutions supporting the digital transformation of Canada's largest institutions, wanted to increase market knowledge of the company's enhanced services in Canada.

KFC Australia: Long-term brand story

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

Quick service restaurant KFC ran a multi-year, multi-channel campaign to grow awareness, brand health and sales in Australia based on the cultural value of being a free-spirited 'larrikin'.

Reese's: The best candy bar you’ve never heard of

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Reese's Take 5 needed to grow awareness to drive sales of its Take 5 bar in the United States so it invested in a Super Bowl ad to launch a humorous campaign.

Pony Malta: Pony breaaak

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Colombian malt soft drink Pony Break ran a hyper-personalised TV and social media campaign to reverse rapidly declining sales during the Covid-19 pandemic.

Sick Kids: Sick Kids vs conventional fundraising

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

Toronto, Canada's SickKids Children's Hospital needed to raise $1.3bn over six years to build a new facility so it ran a long-term campaign that evolved annually to drive one-off and monthly donations.

KFC Australia: Did someone say KFC? News layer

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Fast-food chain, KFC, devised a new marketing model to drive both short-term sales and long-term brand success in Australia.

VÚB Bank: Savings Therapy

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Banking brand VUB Bank got customers in Slovakia to start saving through a humorous multichannel campaign that treated saving money as a worthwhile addiction.

Persil: Dirt For Good

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Unilever-owned detergent brand Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns.

Frida: Stream of lactation

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Breast care brand Frida Mom birthed a film-based campaign to present an honest portrayal of the realities of breastfeeding and raise awareness of the brand in the US.

Dove: How Dove found beauty in the time of covid

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Personal care brand Dove used the courage of healthcare workers to communicate its $7.5m Covid-19 support efforts and expand its Campaign for Real Beauty narrative in the UK.

Toyota: Everything Flipped

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Car manufacturer, Toyota, shifted long-standing perceptions of its Yaris model by partnering superstar gymnast Katelyn Ohashi for a launch campaign in the UK.

Kellogg's Frosted Flakes: Tony The Tiger – From cereal salesman to activist

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.

Sudocrem: From Sudocrem to Super-crem

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Irish antiseptic cream Sudocrem identified a key category motivator in a TV and digital campaign to reverse declining UK sales in a declining category.

Sipsmith: Scaling up and sustaining it

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

British craft gin Sipsmith invested in a distinctive mass-media campaign to reverse declining sales, grow share and attract new drinkers.

Heineken: Taking Heineken 0.0 to the parts other beers cannot reach

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

Heineken ran a multi-national, three year campaign for its new non-alcoholic beer (NAB), 0.0, to reverse declining share and sales, and win drinkers aged 25 to 34.

Ülker: Cikolatali Gofret White launch campaign

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Established Turkish chocolate brand Ulker needed to win new customers, grow sales and penetration, and attract youth to defeat a challenge to its market-leading chocolate-covered wafer.

Nationwide Building Society: How playing the long-game paid dividends

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

British building society Nationwide ran a long-term TV campaign to attract new current account customers, ensure liquidity for mortgage and savings products, and strengthen brand position.

Wendy’s: Grown with love

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Wendy's had invested in new salad lettuce in Canada; then Covid-19 hit and people wanted comfort food, so it created a novel social media campaign.

NRMA Insurance: Every home is worth protecting

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

NRMA Insurance needed to reverse declining home insurance sales and shares in Australia as a premium-priced product in a value-driven category.

Cadbury: Giving the people their chocolate back

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Confectioner Cadbury grew sales of its core Dairy Milk bar in the UK through a multiplatform campaign that reinvented its brand purpose based on the Quaker principles of its founder.