Article
•
WARC Best Practice, June 2020
Explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.
Article
•
WARC Best Practice, June 2020
Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.
Article
•
WARC Best Practice, June 2020
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
Article
•
WARC Best Practice, June 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
•
WARC Best Practice, June 2020
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
•
WARC Best Practice, June 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
•
WARC Best Practice, June 2020
Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
Article
•
WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in social media.
Article
•
Tania Yuki, WARC Best Practice, December 2016
This paper explores how to select the correct metrics to measure the social media activity and engagement of consumers with a brand during a campaign.
Article
•
Mobbie Nazir, WARC Best Practice, November 2016
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.
Article
•
Kunal Sinha, WARC COVID-19 Series, July 2020
How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.
News
•
02 July 2020
Food delivery is a huge market in China but most of that is focused on individual consumers; logistics business SF Holdings has come at this from a different angle, launching FengShi, a WeChat Mini Program which aims to deliver meals to corporate ...
Case Study
•
Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2020
Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.
Case Study
•
Ali Khalil, WARC Prize for MENA Strategy, Shortlisted, 2020
QSR brand Burger King targeted young Saudis with a social media 'trolling' campaign featuring football icon Sami Al-Jaber to drive sales of its new spicy menu across Saudi Arabia.
Case Study
•
Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
UAE-based community mental health and wellness clinic the Lighthouse Centre for Wellbeing devised a creative platform that encouraged people struggling with mental health issues to speak up.
News
•
01 July 2020
In a sign of diminishing faith in social media platforms to police hate speech, a new WFA survey indicates that nearly a third of the world’s largest brands have cut spend or are likely to do so.
News
•
30 June 2020
Facebook is facing a boycott from major advertisers including Levi’s, Unilever, Diageo, Verizon and Coca-Cola pulling spend in protest at the platform’s lax attitude to misinformation and hate speech – will it change Facebook? As with most stories ...
News
•
29 June 2020
TikTok, the Chinese short-form video-sharing platform, has launched a new portal that brings together its marketing solutions for brands under one roof.
News
•
25 June 2020
The coronavirus pandemic has sent internet use rocketing in the UK, a new report from Ofcom says – and some observers think it could grow further in the weeks ahead.
News
•
24 June 2020
Outdoor clothing brand Patagonia has cut all ads on Facebook and Facebook’s photo-sharing platform Instagram as part of a boycott organised by civil rights groups in the US.
Article
•
Rong Zhang, Edison Wang, Tina Luo, Leo Huang (@Yimian), WARC Trends
Livestreaming is an e-commerce format that has been developing rapidly since the beginning of the year, accelerated by store closures and consumers spending more time at home in Q1 of this year.
Article
•
Alex Brownsell, WARC Exclusive, June 2020
How a single post on TikTok can inspire millions of videos and create buzz across other online platforms.
Article
•
WARC Best Practice, June 2020
This article explores the reading and thinking surrounding Sina Weibo, a popular Chinese micro-blogging platform allowing users to post, share and explore Chinese-language content, but which also finds itself under pressure to censor unfavourable content by China's government.
Article
•
Low Lai Chow, Event Reports, Sitecore virtual summit, June 2020
The APAC region will continue to lead in adoption and use of digital and mobile channels for purchases, long after COVID-19 lockdown measures are lifted.
News
•
18 June 2020
Oxford University’s Reuters Institute for the Study of Journalism has surveyed more than 80,000 people in 40 markets to understand key trends affecting the news business for its latest report – here’s what you need to know.
