Article
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WARC Best Practice, June 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
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WARC Best Practice, June 2020
Explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.
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WARC Best Practice, June 2020
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
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WARC Best Practice, June 2020
Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.
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WARC Best Practice, June 2020
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
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WARC Best Practice, June 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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WARC Best Practice, June 2020
Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in social media.
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Tania Yuki, WARC Best Practice, December 2016
This paper explores how to select the correct metrics to measure the social media activity and engagement of consumers with a brand during a campaign.
Article
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Mobbie Nazir, WARC Best Practice, November 2016
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.
News
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03 August 2020
Luxury fashion brand Burberry has partnered with Tencent’s WeChat to combine the physical and social media worlds in a new way; a ‘social retail’ store in Shenzhen is the result.
Article
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WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
News
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30 July 2020
With India’s government reported to be considering a ban on more Chinese apps, advertisers are having to re-evaluate their media strategies, says a WARC Trends report.
News
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28 July 2020
India is a colossal market with similarly sized opportunities to offer banking products to millions of people coming online for the first time – with WhatsApp, Facebook is planning to make a play for finance among its largest user base, a move ...
Article
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WARC Best Practice, July 2020
Provides marketers with information and guidance about combining TV and digital media strategies.
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Giandomenico Di Domenico and Marco Visentin, International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 409-417
Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world.
Article
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Kunal Sinha, WARC Trends, July 2020
With the long-term fate of TikTok in major markets like Australia and India uncertain, while major media outlets like ABS-CBN in the Philippines shut down – the media landscape is about to enter a period of volatility that advertisers must be prepared for.
News
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23 July 2020
Mustang, the auto marque owned by Ford, successfully fueled demand for its Mach-E electric SUV without even having a finished product to show off to consumers Lisa Schoder, head of Ford’s US integrated marketing and media, discussed this subject ...
Article
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OMG Omnicom MediaGroup, Research on WARC, July 2020
Insights into evolving media consumption habits, content formats, and media platforms and brands that are seeing increased adoption in India during the COVID-19 outbreak.
Article
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Anna Hamill, WARC Exclusive, July 2020
M.A.C Cosmetics, a leading global beauty brand, pivoted into e-commerce and digital brand experiences as COVID-19 shut down its physical retail stores.
Article
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Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Mustang, the auto marque owned by Ford, was launching a new electric SUV, called the Mach-E, which marked a significant departure from the brand’s typical vehicles, and a major innovation in its own right.
Article
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Sam Peña-Taylor, WARC Exclusive, July 2020
Explores in-depth the findings from the Competition and Markets Authority’s landmark study into digital advertising in the UK.
News
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21 July 2020
Entertainment giant Disney has cut its spending on Facebook ads radically, as the company quietly agrees that the social network must do more to clean up the speech on its platform amid the #StopHateforProfit boycotts.
Article
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Katie Gilsenan, WARC Exclusive, July 2020
Research by GlobalWebIndex and We Are Social into social media usage during lockdown.
Case Study
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SABRE Awards, In2 EMEA, Best in Broadcast Media (Earned), Gold, 2020
Lukoil, a petroleum and natural gas extraction company, developed a unique program that has helped save Khanty – a small indigenous nation in Western Siberia – from extinction by creating a future for new generations.
