Social media

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Snapchat approaches 300m daily active users worldwide

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of Snapchat daily active users in Q2 2021.

What we know about combining TV with digital media

Article • WARC Best Practice, July 2021

Provides marketers with information and guidance about combining TV and digital media strategies.

Twitter ad revenue tops $1bn as userbase reaches new high

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Twitter advertising revenue and daily active users in Q2 2021.

90% of brand TikTok videos have product placement

Data • Rob Clapp, WARC Data Points, July 2021

An overview of brand posts and their performance on TikTok.

IKEA: Meatballs at Home

Case Study • SABRE Awards, EMEA, Gold, 2021

IKEA, a flat-pack furniture brand, released a recipe so people could make the brand's iconic meatballs at home during the COVID-19 pandemic in the UK.

LinkedIn: Changemakers

Case Study • SABRE Awards, EMEA, Gold, 2021

LinkedIn, a professional networking website, improved brand awareness and brand perception with its 12-month influencer programme LinkedIn Changemakers.

Cargus: Never Have I Ever Sent

Case Study • SABRE Awards, EMEA, Gold, 2021

Cargus, a courier brand, launched its humorous campaign Never Have I Ever Sent to educate people about what can and can't be sent in the post.

adidas: ZX – Everything is Cake

Case Study • SABRE Awards, EMEA, Gold, 2021

adidas, a sportswear brand, launched its new Originals ZX trainer by partnering with Deliveroo to get an edible and wearable version of the shoe in customers' hands.

Ubisoft: The world’s most beautiful gaming experience

Case Study • SABRE Awards, EMEA, Gold, 2021

Ubisoft, a video game brand, launched its newest title in the Assassin's Creed game series Valhalla under the Northern Lights in Norway.

Mars Petcare: Elevating good hygiene and responsible pet ownership to protect during COVID-19

Case Study • SABRE Awards, EMEA, Gold, 2021

Mars Petcare, a pet food brand, tackled the wave of misinformation around caring for pets in the UK.

WaterWipes: Early Days Club

Case Study • SABRE Awards, EMEA, Gold, 2021

Waterwipes, a brand of baby wipe, launched the Early Days Club to support new parents in the UK and Ireland during the COVID-19 lockdown.

Netflix: Blood & Water

Case Study • SABRE Awards, EMEA, Gold, 2021

Netflix, a streaming site, launched its second African series, Blood & Water during the COVID-19 lockdown with a purely digital campaign.

Association of Innovative Pharmaceutical Industry: The birth of a new influencer – Vaxinator fights hoaxes

Case Study • SABRE Awards, EMEA, Gold, 2021

The Association of Innovative Pharmaceutical Industry (AIFP), a pharmaceutical association, created an avatar to convince people in Slovakia that vaccines are safe and effective.

Starbucks: #WhatsYourName

Case Study • SABRE Awards, EMEA, Gold, 2021

Starbucks, a coffeehouse brand, supported the transgender community in the UK with its campaign #WhatsYourName.

adidas: Rent-A-Pred

Case Study • SABRE Awards, EMEA, Gold, 2021

adidas, a sportswear brand, increased buzz surrounding its Predator football boot with its Rent-a-Pred campaign in the UK.

UAnimals: How 7 Photoshopped fields saved hundreds of real ones

Case Study • SABRE Awards, EMEA, Gold, 2021

UAnimals, a conservation NGO, pressured the Ukrainian parliament to pass a bill to regulate the burning of dry grass.

Visa: #WhereYouShopMatters

Case Study • SABRE Awards, EMEA, Gold, 2021

Visa, a financial services company, supported small- and medium-sized businesses (SMBs) in the Middle East during the COVID-19 pandemic with its #WhereYouShopMatters campaign.

Simple: #ChooseKindness

Case Study • SABRE Awards, EMEA, Gold, 2021

Simple, a skincare brand, quickly redesigned the launch of its new Simple Daily Skin Detox product range in Turkey to stand by actress and influencer Asli Bekiroglu and condemn cyberbullying.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

Media Owner Profile: Twitter

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Twitter includes data on advertising revenue and daily active users across key markets.

How Alienware unleashed more users beyond the gamer niche

Case Study • DZ (多准）, WARC Cases, June 2021

Alienware, a computer hardware subsidiary of Dell, increased its number of high-spend customers by using data analysis to identify and define the characteristics of four target segments.

TikTok users have trebled over past year

Data • Rob Clapp, WARC Data Points, July 2021

An overview of TikTok users across the world between Q1 2020 and Q1 2021.

Why nano influencers can be more powerful than influencers with a mega following

Article • Mukta Lad, Event Reports, Marketing Influence 360 Conference, April 2021

With influencer marketing steadily gaining importance, representatives of Acer, Johnson & Johnson and Pandora share the various ways that brands can integrate influencers into their marketing strategy.

Consistency is the missing pillar of successful influencer marketing campaigns

Article • Aaron Brooks, WARC Exclusive, July 2021

Looks at three pillars that make up a successful influencer campaign.

25% of Indians use social media to follow influencers

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2021

An overview of the reasons Indian consumers use social media.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
What we know about social media effectiveness

Article • WARC Best Practice, May 2021

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: