Article
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WARC Best Practice, March 2020
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Article
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Giles Martin, WARC Exclusive, July 2020
Covers the basics of advertising in podcasts, looking at considerations for messaging, media and measurement.
News
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24 June 2020
Commercial radio audiences in Australia have seen a strong lift over the last four weeks as coronavirus restrictions were eased over most of the country.
Article
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Alex Brownsell, Event Reports, Lions Live, June 2020
Vox Media, the US digital media publisher, changed approach to deliver branded content projects during the Coronavirus pandemic.
News
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18 June 2020
Oxford University’s Reuters Institute for the Study of Journalism has surveyed more than 80,000 people in 40 markets to understand key trends affecting the news business for its latest report – here’s what you need to know.
Article
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Toby Roberts and Clare Chapman, Research on WARC, June 2020
Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
Article
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GroupM, Research on WARC, June 2020
Gives an overview of political, social and technological shifts impacting brand safety at a high level and looks tospecific challenges in five categories currently undergoing rapid transformation: Connected TV, Digital Out-of-Home, Location Data, Audio and Gaming.
Article
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Mark Barber, WARC Exclusive, June 2020
A review of insights and best practice findings from Radiocentre and Shoppercentric’s research into the effects of radio’s last-minute reach of shoppers for FMCG brands.
Opinion
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Cari Kesten, June 2020
The hunt for attention It seems our days are getting longer and our attention spans are getting shorter.
News
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02 June 2020
The number of podcasts produced has rocketed 129,000% in the last ten years, while episode lengths are shortening, according to a new report from podcast app Stitcher.
Case Study
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SABRE Awards, Gold, North America, 2020
Dove, a personal care brand, elevated Dove Hair's brand equity in the US through a product-agnostic campaign designed to spark a national dialogue around broadening the narrow definition of beautiful hair.
Case Study
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SABRE Awards, Gold, North America, 2020
Minneapolis Foundation, a non-profit organisation, created a podcast and live-event series to discuss difficult topics to promote its brand as the top resource for addressing tough problems in Minneapolis.
News
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20 May 2020
Radio ads heard in the car on the way to the supermarket have a significant effect on purchasing intentions, according to new research on FMCG advertising.
Article
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Research on WARC, May 2020
Provides insights into the outlook of Indians towards the COVID-19 pandemic, the changing consumer sentiments, and evolving media consumption in India.
Article
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John Wilpers, WARC Exclusive, May 2020
Reviews research on growth of podcast media – both in the US and globally – and outlines the primary advertising opportunities for brands.
News
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01 May 2020
It’s likely that while you read this, Spotify is streaming a song or a podcast; as this sentence is written, the Sweden-headquartered service is playing music to soothe and focus – as a result, lockdown has delivered a strong end to Spotify’s first ...
News
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01 May 2020
Advertising avoidance may be lower on radio than is often assumed, according to a study focused on Canada that was published in the Journal of Advertising Research (JAR).
News
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28 April 2020
It’s not only screen time that has risen during lockdown – people are listening to more radio and to more podcasts, and more people are showing interest in making podcasts.
News
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27 April 2020
While many brands have pulled marketing activity, advertisers in categories such as grocery retail must continue to maintain share of voice; a new study shows that striking the right tone with the optimal medium can improve the effectiveness of ...
Case Study
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Benjamin Condit, Chaojie Miao, Air Luo, Sienna Zhang, WARC Awards, Entrant, Effective Content Strategy, 2020
Hsu Fu Chi, the traditional Chinese candy brand, recaptured the waning Chinese New Year food gifting market by using the nostalgic power of music to gain relevance and drive purchase.
Article
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Brian Carruthers, WARC COVID-19 Series, Mediatel Future of Audio virtual conference, April 2020
The audio medium is rising to the challenge of new ways of working during lockdown and adapting to changing listening habits.
Case Study
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Fabio Belfiori Belfiori, Corrado Gallo, Valentina Geria, WARC Awards, Entrant, Effective Social Strategy, 2020
Automotive brand Renault Italy harnessed the power of the playlist to strengthen its links with its fan base and further increase loyalty.
Case Study
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Jill Howel, WARC Awards, Entrant, Effective Content Strategy, 2020
TD Ameritrade, the US-based brokerage, used a podcast to strengthen its muddled brand by educating customers about behavioural economics.
Article
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Alex Brownsell, WARC COVID-19 Series, Future of Audio, April 2020
Analysis of audio advertising referencing COVID-19 by UK supermarket chains including Tesco and Iceland.
Case Study
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Courtney Lock, WARC Awards, Bronze, Effective Content Strategy, 2020
Engineering, design and advisory company, Aurecon, harnessed the power of the podcast to strengthen its brand and widen its audience in Australia, New Zealand, Asia and the Middle East.
