Home Topics Media channels & touchpoints Radio & audio

Radio & audio

Latest
Most Read

Filter by

Radio & audio effectiveness (437)

Radio & audio planning & buying (344)

Podcasts, streaming & on demand (308)

Radio & audio audiences (241)

Search in

Case Studies (181)

Articles (208)

Research Papers (167)

News (133)

Opinion (18)

Data (401)

Rankings (0)

Show only

Recommended

(24)

Videos

(65)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

1,108 results found

Reset Filters

Search in

Case Studies (181)

Articles (208)

Research Papers (167)

News (133)

Opinion (18)

Data (401)

Rankings (0)

Show only

Recommended

(24)

Videos

(65)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

1,108 results found

Sort By

Clubhouse hype dissipates as downloads and ranking recede

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the monthly downloads and daily App Store ranking of social audio app Clubhouse.

Listen up: How brands can tune in with influencers in the audio social space

Article • Emma Shuldham, WARC Exclusive, May 2021

Fans are willing to follow their favourite creators across a multitude of platforms and channels.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, May 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Changing channels in B2B

Article • Corinne Sklar, Jorrit DeVries and Alyssa Hennessy, WARC Webinars, April 2021

Corinne Sklar, Chief Marketing Officer at IBM iX, Jorrit DeVries, Global Category Development Officer at Spotify, and Alyssa Hennessy, Media Strategist at LinkedIn discuss the future of B2B marketing in the tech and telco space, the trends to watch, and how to adapt for a stronger B2B brand.

Magnum’s legendary crack sound x Spotify 3D Audio

Case Study • MMA Smarties, Silver, EMEA, 2020

Magnum, an ice cream brand, partnered with Spotify in Turkey and used audio assets to invite consumers to liberate themselves and take a break for a little moment of pleasure with Magnum.

Obsesso: Enjoy the moments at home

Case Study • MMA Smarties, Silver, EMEA, 2020

OSESSO, an iced coffee brand, partnered with Spotify to create customised playlists for consumers in Turkey.

WARC Talks: Share of search

Article • James Hankins and Shann Biglione, WARC Exclusive, April 2021

Discusses how marketers can use share of search as a metric and if this could be a new way to prove the effectiveness of advertising.

Introduction: Welcome to the WARC Podcast

Article • David Tiltman, WARC Exclusive, April 2021

The first episode from the WARC Podcast, hosted by WARC’s VP of content, David Tiltman, which focuses on key topics and trends in the world of marketing effectiveness.

What we know about radio and audio audiences

Article • WARC Best Practice, April 2021

Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.

Spotify edges ahead of Apple Podcasts in downloads

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of global podcast downloads by app since October 2020.

The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.

Online video and social advertising to accelerate this year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of global media investment in 2020 and 2021.

An underestimated opportunity: Why brands should take the podcasting plunge

Article • Shauna Moran, WARC Exclusive, April, 2021

Global research from GWI on podcast audiences.

Trend Snapshot: Clubhouse and the emergence of social audio

Article • Alex Brownsell, WARC Trends, March 2021

Looks at how app Clubhouse has become the poster-boy for social audio after launching in March 2020 and following the arrival of celebrity participants like Elon Musk and Mark Zuckerberg.

Are you listening? Synthetic voice and the future of audio advertising

Article • Silke Zetzsche, WARC Exclusive, March 2021

How brands can use synthetic voice in dynamic creative advertising.

28% of Americans listen to a podcast every week

Data • Cinzia Petio, WARC Data Points, March 2021

An overview of podcast and online audio consumption in the United States.

One in three young adults prefers brands with a sonic identity

Data • Rob Clapp, WARC Data Points, March 2021

An overview of consumer engagement with sonic and audio brand identity in Great Britain.

2020 reshaped US media, but the pandemic is only part of it

Opinion • Cathy Taylor, March 2021

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

What we know about podcasts in marketing

Article • WARC Best Practice, March 2021

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.

Spotify opened out its research methods to go deeper into 2020 listening trends

Article • Sam Peña-Taylor, Event Reports, MRS Impact conference, March 2021

Spotify, the music streaming service, looked deeper into the strange listening data that was coming out of its platform at the beginning of the pandemic and came up with lessons about how to understand users at a time of high stress.

TV was the least cost-effective channel in 2020

Data • Rob Clapp, WARC Data Points, March 2021

An overview of the cost-effectiveness of different channels in multimedia campaigns.

The value of the ‘working from home’ audience

Opinion • Kamilah Kamara, March 2021

New working habits have been formed during the pandemic and they appear to be here to stay, writes Kamilah Kamara, Insight Manager at Radiocentre.

Clubhouse is a new place for brands to play, but it may not be the future of social audio

Article • Arianna Konstantin, Allie Wassum and Azul de Mendieta , WARC Exclusive, March, 2021

This article looks at what makes Clubhouse a disruptor, and brand use cases for it, as social audio becomes an increasingly popular outgrowth of social media.

Subscription services see rising popularity

Data • Rob Clapp, WARC Data Points, March 2021

An overview of interest in and use of subscription services across 12 markets.

B2B: Moving offline online

Opinion • Margaret Kendrick, March 2021

In March last year, the way we all work changed dramatically. Events were cancelled across the globe, working hours altered, and people everywhere embraced a completely new way of working. Despite all of this, brands still needed to get in front of customers and adapt, to ensure that brand messaging was still being communicated in an engaging way.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
What we know about radio and audio effectiveness

Article • WARC Best Practice, October 2020

Explores the current writing and thinking on the effectiveness of radio and audio, mediums with inherent persuasive strengths and track records of strong ROI.
What we know about podcasts in marketing

Article • WARC Best Practice, March 2021

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
What's working in audio

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in audio.
Changing channels in B2B: Shifting strategies in tech and telco markets

Article • WARC Exclusive, February 2021

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.