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Global media inflation to reach 4% this year

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of global media inflation by medium in 2021.

Tesco: Little helps day

Case Study • Gregory Newman, Katy Harkness, WARC Media Awards, Shortlisted, Effective Channel Integration, 2021

Tesco, the supermarket, improved its reputation among consumers and delivered profit growth with its one-day Little Helps Day radio campaign in Britain.

Half of US podcast listeners are light listeners

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of podcast audiences in the United States.

What we know about radio and audio effectiveness

Article • WARC Best Practice, November 2021

Explores the current writing and thinking on the effectiveness of radio and audio, mediums with inherent persuasive strengths and track records of strong ROI.

Digital audio, the popular post-pandemic media plan staple

Opinion • Katie Bowden, November 2021

New research from Global’s ad exchange DAX and MTM investigated advertiser perceptions of digital audio media.

TV accelerated its marketing budget growth in October

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of global marketing budgets by medium between May and October 2021.

TV and social advertising over indexes when compared to consumption

Data • James McDonald, WARC Data Points (Curated), November 2021

An overview of the global investment gap between advertising spend and media consumption.

Spotify to have more than 400m users by end of 2021

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of Spotify's monthly active users.

Dove: Pampers with audio and ASMR

Case Study • Loren Saguil, Clarysse Estremadura, WARC Awards for Asian Strategy, 2021

Dove Shower partnered with Spotify in the Philippines for a one-of-a-kind sensory campaign to boost engagement and grow sales.

Global Ad Trends: The Investment Gap

Data • James McDonald, Rob Clapp, Cinzia Petio, WARC Data

This report summarises the latest research from WARC's Data platform, with a focus on the gap between advertising investment and media consumption. Key findings include:

Spotify, Active users, Q4 2016–

Data • WARC Data Points (Dynamic), October 2021

An overview of Spotify's monthly active users by user type and region (millions and quarter-on-quarter % change).

Spotify, Revenue, Q1 2017–

Data • WARC Data Points (Dynamic), October 2021

An overview of Spotify's revenue by user type and country (EUR millions, nominal, and year-on-year % change).

Micron Technology: For all – an employer that values your differences

Case Study • SABRE Awards, APAC, Gold, 2021

Micron, a semiconductor company, emphasised its company values of diversity, equality and inclusion in Taiwan.

Sport and news podcasts attract the most advertising spend