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Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • DMA (UK), Gold, 2020
Case Study • Cassie Li, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • SABRE Awards, APAC, Employee Communications, Gold, 2020
Opinion • Jenny Stanley, October 2020
News • 14 October 2020
News • 08 October 2020
News • 28 September 2020
News • 28 September 2020
Article • Geoffrey Precourt, Event Reports, ANA Digital Marketing Conference, September 2020
Article • Callum Saunders, WARC Exclusive, September 2020
Research Paper • Abhik Roy and Mary E. Schramm, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 305-323
News • 08 September 2020
Case Study • Nicholas Short, Cassie Li, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Kumar Manish, Arabinda Ghosh, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Su Ling Chan, Danesh Asokkumar, Nichelle Ng, WARC Prize for Asian Strategy, Entrant, 2020
News • 25 August 2020
News • 13 August 2020
News • 03 August 2020
Research Paper • Samuel Stäbler, Journal of Advertising Research, Digital First, July 2020
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
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Article • Joan Driggs, WARC Exclusive, May 2020, pp. 0-0
Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits. -
Article • Geoffrey Precourt, WARC Exclusive, April 2020
The Hershey Co., the candy manufacturer, is responding to the COVID-19 crisis by mapping out its occasion-focused strategy based on various scenarios. -
Article • Callum Saunders, WARC Exclusive, September 2020
Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021. -
Article • Admap Magazine, July 2019
A summary of new thinking and best practice on premiumisation from Admap. -
Article • John Dawes, Magda Nenycz-Thiel, Charles Graham and Bruce McColl, Admap Magazine, July 2019
Explores the myths of premiumisation, adding evidence to the topic by identifying the appropriate growth strategy, as well as how to manage pricing and price promotions for the premium offer. -
Article • Geoffrey Precourt, Event Reports, Lions Live, June 2020
Budweiser, the beer brand, is ramping up its e-commerce capabilities as more shoppers turn to e-commerce in the face of the COVID-19 pandemic.