Product placement
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Case Study • Chris Harder, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Opinion • Ferdinand Gutierrez, November 2020
Article • WARC Best Practice, September 2020
Case Study • Tamara Cross, Stephen Cooke, WARC Awards, Shortlisted, Effective Innovation, 2020
Article • Joy Bhattacharya, WARC Exclusive, April, 2020
Opinion • Ed East, January 2020
Case Study • Alana Zervos, WARC Media Awards, Gold and Early Adopter Special Award, Effective Use of Tech, 2019
Case Study • Touché!, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Opinion • Faris Yakob, November 2019
Article • David Ward, ANA, ANA Magazine, October 2019
Case Study • Emvies, Gold, 2019
News • 02 October 2019
Case Study • Valentina Carracedo, Daniela Maspole, Agustina García, WARC Awards, Entrant, Effective Content Strategy, 2019
Case Study • Sarah Rostron, Alydia Noble, WARC Awards, Silver and Partnership Award, Effective Innovation, 2019
Article • Geoffrey Precourt, Event Reports, ANA Data and Measurement conference, September 2018
News • 19 September 2018
Article • Sharon M. Goldman, ANA, ANA Magazine, August 2018
Case Study • AME Awards, Finalist, 2018
Case Study • Joy Weng, WARC Prize for Asian Strategy, Entrant, 2017
Case Study • MMA Smarties, Finalist, 2017
Case Study • Joy Weng, WARC Awards, Entrant, Effective Content Strategy, 2017
Research Paper • Cristel Antonia Russell, Dale Russell, Andrea Morales and Jean-Marc Lehu, Journal of Advertising Research, Vol. 57, No. 1, 2017, pp. 38-52
Case Study • Serena Lee and Joy Weng, WARC Prize for Innovation, Entrant, 2017
Case Study • WARC Cases, 2016
Case Study • Rosa Llamas, WARC Media Awards, Shortlisted, Effective Channel Integration, 2016
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Research Paper • Wander Meijer, ESOMAR, Asia Pacific Conference, Shanghai, March 2004, pp. 0-0
SARS laid siege to the Greater China region (mainland China, Hong Kong and Taiwan) from late March to June 2003. -
Article • Joy Bhattacharya, WARC Exclusive, April, 2020
AI-driven embedded marketing can help SVOD providers to monetise content, and enable brands to reach consumers in environments where conventional advertising is not possible. -
Article • WARC Best Practice, September 2020
Examines key insights on product placement, the subtle form of advertising for promoting branded products and services, which can enhance brand awareness, recall and drive sales. -
Article • Sharon M. Goldman, ANA, ANA Magazine, August 2018, pp. 0-0
Outlining the five ways product placement in TV shows can best work in an age of shifting viewing behavior. -
Article • David Ward, ANA, ANA Magazine, October 2019, pp. 0-0
As consumers' entertainment consumption patterns continue to change dramatically, a growing number of brands and organizations are starting to look at product placement in a new light, fueled by integrated marketing. -
Research Paper • Genevieve Begy and Vishal Talwar, International Journal of Market Research, Vol. 58, No. 2, 2016 , pp. 253-275
Product placement is fiercely being courted by firms as a consequence of the declining credibility of traditional broadcast advertising and the '30-second spot'.