Outdoor & OOH

1,402 results found

Sort by

TomTom’s Traffic Index tells the story of the pandemic in data

News • 18 January 2021

Or at least some of the story – the GPS company’s annual report shows where 2020 was unique, and some surprising areas.

Lessons in out of home from the Media Awards’ Data winners

Opinion • Chiara Manco, January 2021

WARC’s Chiara Manco looks at 2020 WARC Media Awards winners that have used data to inform innovative out-of-home strategies.

The OOH opportunity to build, measure and amplify marketing

Article • Low Lai Chow, Event Reports, Digital Marketing World Forum Asia, August 2020

Moving Walls’ Srikanth Ramachandran argues that OOH is poised to play a central role in amplifying marketing in a digital-centric world.

Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.

What a future of hybrid working means for OOH

News • 11 December 2020

Commuting patterns have been altered by the pandemic, but opportunities remain for brands to reach consumers through OOH media – just at different times of day and in new locations.

New York Post x FOX: 9-1-1 Lone Star

Case Study • Shannon Toumey, Victoria Shobe, Angela Scire, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Broadcaster FOX attracted viewers in the US to its 9-1-1: Lone Star series through a sponsorship deal with the New York Post that included premium print and digital ad placements, social media amplification, and a branded food truck.

How OOH will enable brands to play a part in the reinvention of commuting

Article • Sarah Harding, WARC Exclusive, December 2020

Research by Kinetic on changing commuter behaviour in the UK.

JCDecaux UK: The moments of truth

Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020

Out-of-home (OOH) advertising brands JCDeaux UK, Clear Channel and Posterscope joined forces in cross-industry collaboration to carry out their study Moments of Truth and proved the effectiveness of using contextually relevant messaging in digital OOH advertising (DOOH).

JCDecaux UK: The two screen capture

Research Paper • MRS Awards Papers, Finalist, MRS Award for Media Research, 2020

JCDeaux UK, an out-of-home (OOH) advertising company, partnered with On Device Research, a mobile sampling and technology company, and proved that digital OOH (DOOH) makes mobile advertising work harder, while highlighting the power of the two-screen future to grow DOOH as a medium.

Dubai Media City: The Most Viewed Billboard in the Middle East

Case Study • Tahaab Rais, Saad Yusuf, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020

Real estate hub Dubai Media City created a billboard to 'photobomb' a popular TV show to increase brand awareness, promote itself as a regional media hub, attract new business, increase loyalty and maintain pricing in the United Arab Emirates.

McDonald's: You name it, McDelivery serves

Case Study • Patricia Ochando, WARC Media Awards, Silver and Early Adopter Award, Effective Use of Tech, 2020

Fast-food brand McDonald's turned digital OOH billboards into ordering kiosks to drive awareness of its McDelivery service and sales in Spain.

Scottish Widows: Your Future Self

Case Study • Richard Manning, WARC Media Awards, Entrant, Effective Use of Tech, 2020

British pension provider Scottish Widows ran an interactive digital out-of-home campaign in eight cities across the UK to increase brand awareness, preference and consideration by prompting people to think about their future.

Trade Me: A New Zealand First – Live from Trade Me's news desk

Case Study • Annabelle Wilkinson, Penelope Brown, WARC Media Awards, Bronze, Effective Use of Tech, 2020

New Zealand e-commerce brand Trade Me developed a revolutionary technology that empowered it to update its multiple advertising messages in real time, using its own live data without using a creative agency.

Foodpanda: Blockchain-based Out-of-home advertising

Case Study • Quinn Amalore, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020

Foodpanda, the mobile food delivery company, piloted the world's first blockchain-verfied digital-out-of-home campaign in Singapore.

What we know about out-of-home effectiveness

Article • WARC Best Practice, October 2020

This article examines key insights and reading on OOH effectiveness, a medium now in the thrall of digitisation, with the added capabilities of greater measurement and interaction.

Specsavers: COVID Booking Engine

Case Study • Emily Gan, WARC Media Awards, Grand Prix and Data-Driven Insight Award, Best Use of Data, 2020

British optician and audiologist Specsavers took a data-driven approach to improve customer experience and deliver demonstrable and sustainable value back to the business in the UK.

Foodpanda: Using weather signals to trigger dynamic creative

Case Study • Quinn Amalore, WARC Media Awards, Entrant, Best Use of Data, 2020

Foodpanda, the food delivery company, used weather triggers to run a programmatically played dynamic outdoor campaign in the Philippines.

SAP: The Future of Marketing has Feelings

Case Study • Fabian Preiss, WARC Media Awards, Bronze, Best Use of Data, 2020

Multinational software company SAP adopted a multimedia approach to promote awareness of a new software category among B2B decision makers in Germany and establish itself as the leading force in this field.

O2: Using data, empathy and out of home to sell international SIMs

Case Study • Hayley White, Jenni Gabbarelli, WARC Media Awards, Gold, Best Use of Data, 2020

UK telco brand O2 increased awareness of and conversion to its new international SIM bundles among relevant expatriate communities via a media-first out-of-home campaign, driven by data and rooted in empathy.

WA Super: Super is Boring

Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020

WA Super, a superannuation fund, kickstarted a conversation about the 'boring' topic of superannuation in Western Australia and encouraged more people to engage with their superannuation fund with the campaign Super is Boring.

Volvo Cars Australia: How redefining safety drove record sales for Volvo

Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020

Volvo, an automobile brand, boosted sales and improved its brand image in Australia with a platform built around the concept of 'Omtanke': a Swedish word meaning 'care' and 'consideration'.

HSBC: Global B2B – Prime 2019

Case Study • Angus Bannerman, Mark Newton, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Global banking brand HSBC used a multichannel approach, based on asserting and building mental associations, or 'forward encoding', to grow awareness of its services in the international business-to-business arena.

Dove: #ShowUs Russia

Case Study • Irina Zernishko, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Skincare brand Dove used a multi-channel campaign in Russia to improve brand awareness and grow sales by taking a stand against digitally distorted images in advertising.

Ally Financial: Monopoly

Case Study • James Barnett, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Online-only bank Ally disrupted the traditional marketing approach of the financial industry, bringing a popular board game to life to drive talkability and boost business performance in the US.

The Beetle: Abbey Road Volkswagen

Case Study • Joachim Thimsporr, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Car manufacturer Volkswagen created buzz in Sweden, and globally, for its Park Assist driving feature by 'fixing' the Beetle's parking on the cover of The Beatles' Abbey Road album in its 50th anniversary year.

The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
Global Ad Trends: The Adspend Outlook

Data • James McDonald, Rob Clapp, WARC Data, February 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category.
What we know about out-of-home effectiveness

Article • WARC Best Practice, October 2020

This article examines key insights and reading on OOH effectiveness, a medium now in the thrall of digitisation, with the added capabilities of greater measurement and interaction.
2020 MENA Strategy Report: Insights from the WARC Prize for MENA Strategy

Article • WARC Exclusive, September 2020

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy.
Returning to the great outdoors: A four-step guide to OOH effectiveness after COVID-19

Article • Sophie Pemberton and Emily Alcorn, WARC Exclusive, May 2020

Advice for brands on returning to outdoor media after the coronavirus lockdown.