Outdoor & OOH

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DOOH and brands: How its advantages can be unlocked

Article • Mukta Lad, WARC Exclusive, Mumbrella Bespoke Conference, September 2021

At Mumbrella’s Bespoke conference, QMS Media and Neuro-Insight share why marketers should focus on the power of digital out-of-home (DOOH) creative and its ability to deliver better business results.

YMCA of Greater Houston: How to turn a membership into a mindset

Case Study • Jay Chiat Awards, Silver, Regional Strategy, 2021

The YMCA of Greater Houston, a health and fitness brand, retained members in the USA by transforming membership into a mindset and empowering people to help the community.

Online video and influencer budgets to see biggest increase in 2022

Data • Rob Clapp, WARC Data Points, September 2021

An overview of the change in media budgets by senior marketers in 2022.

Blue Light Card: 'Here for you' campaign

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Blue Light Card, a discount service for emergency and key workers, increased its membership in the UK with an OOH and TV campaign.

Transport for London: Covid response campaign

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Transport for London (TfL), the local government body responsible for transport in London, reduced demand for public transport during the COVID-19 pandemic while reassuring customers and staff about the cleanliness and safety of the network.

PlayStation / Transport for London: PlayStation 5 Oxford Circus Launch

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

PlayStation UK, a gaming brand, replaced the London Underground signs (roundels) with PlayStation symbols to launch the PS5 in the UK.

Stillhouse: Unbreakable OOH

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Stillhouse Spirits Co, a whiskey brand, relaunched its brand in the US as one that comes in an aluminium can instead of a glass bottle.

Reddit: Up the vote

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In 2020, Reddit, a social news website, launched the campaign 'Up the Vote', focusing on one of America's biggest weaknesses: voting.

A page from ‘The OOH Playbook’: How to raise the bar of out-of-home media planning

Article • Jennie Roper, WARC Best Practice, August 2021

A how-to-guide to make media planning more effective and efficient.

McCafé: Great coffee. Simple.

Case Study • Mario Morby, Tina Sioufi, WARC Prize for MENA Strategy, Entrant, 2021

Quick-service F&B brand McCafe harnessed the power of simplicity to find its place in a complex category in the overly saturated UAE market.

Al Arabia: Be A Man

Case Study • Dany Azzi, Samar Abdelmalak, Sanjay Kumar, WARC Prize for MENA Strategy, Entrant, 2021

Al Arabia Outdoor Advertising ran a 360-degree campaign in Saudi Arabia to raise awareness of prostrate cancer and encourage men to go for regular preventative checks.

Radio budgets growing after steep cuts last year