Opinion
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Elizabeth Lane, October 2021
While connected TV offers advertisers more choice and reach than ever before, brands must update their view of how to advertise on this platform, argues IAB UK’s Elizabeth Lane.
Case Study
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SABRE Awards, LATAM, Diamond, 2021
Tetra Pak, a processing and packaging solutions company, launched a campaign in Brazil to encourage the correct separation of waste by consumers.
Case Study
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SABRE Awards, LATAM, Best in Show, Platinum, 2021
Novartis, a global healthcare company, launched a campaign in Mexico to raise awareness of Ankylosing Spondylitis(AS), a rare type of degenerative arthritis that affects young people.
Case Study
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SABRE Awards, LATAM, Diamond, 2021
PepsiCo, a global food and beverage company, launched a campaign in Latin America to educate, inspire and empower consumers to recycle by increasing awareness of sustainable uses of plastic.
Data
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James McDonald, Rob Clapp, Cinzia Petio, WARC Data
This report summarises the latest research from WARC's Data platform, with a focus on the gap between advertising investment and media consumption. Key findings include:
Data
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James McDonald, WARC Data Points (Curated), October 2021
An overview of the global investment gap between advertising spend and media consumption.
Data
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Rob Clapp, WARC Data Points (Curated), October 2021
An overview of Netflix's subscriber growth between Q1 2019 and Q4 2021.
Data
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Rob Clapp, WARC Data Points (Curated), October 2021
An overview of AVOD and SVOD audiences in 2020 and 2021.
Opinion
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Venessa Hunt, October 2021
Short-form video in the middle of the video advertising funnel benefits from brand transference and ThinkPremiumDigital’s Venessa Hunt advises marketers not to neglect it.
Article
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WARC Exclusive, October 2021
This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social
communities play in influencing purchase decisions.
Article
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WARC Best Practice, October 2021
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Case Study
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SABRE Awards, APAC, Gold, 2021
Hanlin, an education publishing company, increased brand awareness and sales in Taiwan with its campaign The One and Only Questionnaire in the World.
Case Study
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SABRE Awards, APAC, Gold, 2021
Nike, a sportswear brand, inserted itself into the esports category in China with a documentary about helping successful esports player to improve his fitness.
Case Study
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SABRE Awards, APAC, Gold, 2021
LinkedIn, a business and employment-oriented online service, invited its members to share their stories of challenging gender stereotypes and overcoming gender gaps in the workplace to celebrate women during the COVID-19 pandemic.
Case Study
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SABRE Awards, APAC, Gold, 2021
Rejoice, a hair care brand, launched a documentary video around exam season in China to raise awareness of the pressure young students are under and to show them they should still take care of themselves, and their hair, during this time.
Case Study
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SABRE Awards, APAC, Gold, 2021
Viatris, a healthcare company, increased awareness of the link between erectile dysfunction (ED) and low workplace productivity in China by launching a digital campaign with videos and graphics.
Case Study
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SABRE Awards, APAC, Gold, 2021
Hanwha, a business conglomerate, one of whose flagship business is a solar energy business, launched its Solar Forest campaign to advance reforestation without using fossil fuels.
Case Study
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SABRE Awards, APAC, Gold, 2021
Micron, a semiconductor company, emphasised its company values of diversity, equality and inclusion in Taiwan.
Case Study
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SABRE Awards, APAC, Best in Show, Platinum, 2021
Lenovo, a computer manufacturer, created a people-centric documentary film to showcase how manufacturers can transform their businesses with intelligent solutions from Lenovo.
Case Study
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SABRE Awards, APAC, Gold, 2021
Taiwan AIDS Society & Taiwan AIDS Nurses Association, organisations supporting people with HIV, educated the public about how to protect themselves from HIV and pressured the Center for Disease Control (CDC) to change the law regarding HIV in Taiwan.
Case Study
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SABRE Awards, APAC, Gold, 2021
Gillette, a shaving brand, supported struggling barbers in India during the COVID-19 pandemic with its Gillette Barber Suraksha (Safety) Programme.
Case Study
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SABRE Awards, APAC, Gold, 2021
The Kamonohashi Project, an anti human trafficking organisation, formed the Indian Leadership Forum Against Trafficking (ILFAT) in India to give voice to trafficking survivors.
Case Study
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SABRE Awards, APAC, Gold, 2021
Schneider Electric, an energy and digital solutions company, turned one of its plants into a smart factory in South Korea.
Case Study
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SABRE Awards, APAC, Gold, 2021
Stillbirth Foundation Australia, an organisation striving to prevent stillbirth, launched a campaign to educate people in Australia on the behaviours that can reduce the risk of stillbirth.
Case Study
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APG (UK), Entrant, 2021
Sky Q, a subscription-based television and entertainment service, launched a campaign in the UK to increase consideration by tapping into a more diverse representation of its potential customers.
