Online video

Netflix marketing spend grows 39% as competition heats up

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Netflix's marketing spend and subscriber growth.

The Great Wall of opportunity: Marketing insights from China’s census

Article • 黄卓颖，极致传媒大中华区首席策略官, WARC Exclusive, July 2021

Brands that get ahead of national policies which are based on data from China’s decennial census are the ones that often gain the most consumer traction in the market; Initiative China’s Abby Wong has insights for those planning their strategies.

Two in three TV watchers stream on multiple devices

Data • Rob Clapp, WARC Data Points, July 2021

An overview of streaming activity in France, Germany, Italy, Spain and the UK.

Linear TV inflation accelerates while advanced TV costs are stable

Data • Rob Clapp, WARC Data Points, July 2021

An overview of media inflation for linear and advanced TV in the United States.

Media Owner Profile: Netflix, North America

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in North America (United States & Canada).

Media Owner Profile: Netflix, Latin America

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Latin America.

Media Owner Profile: Netflix, Global

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes global data on streaming revenue, streaming subscribers and company advertising spend.

Media Owner Profile: Netflix, Europe, Middle East and Africa

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Europe, Middle East and Africa (EMEA).

Media Owner Profile: Netflix, Asia Pacific

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Asia Pacific.

Connected TV accounts for half of all video ad impressions

Data • Rob Clapp, WARC Data Points, July 2021

An overview of digital video advertising impressions on connected TV, mobile and PC devices.

How do you balance brand-building and performance for online sales?

Article • WARC Exclusive, June 2021

Part of the WARC series ‘Rethinking brand for the rise of digital commerce’, this report looks at how to balance brand-building and performance marketing for digital sales.

Why ‘full-funnel’ is the future of digital commerce platforms

Opinion • Ian Ho, July 2021

As part of WARC’s series on ‘Rethinking brand for the rise of digital commerce’, Shopee’s Ian Ho explains how commerce and entertainment are combining in Southeast Asia, and what that means for advertising formats.

Linear content accounts for majority of smart TV activity

Data • Rob Clapp, WARC Data Points, July 2021

An overview of TV consumption among smart TV users in the UK and Germany.

More than half of Twitch, Snapchat and TikTok users are aged 18-24

Data • Rob Clapp, WARC Data Points, July 2021

An overview of the share of social media users aged between 18 and 24 in the United States.

Facebook: #LoveLocal

Case Study • Rifaat Fakih, Jennifer Fischer, WARC Prize for MENA Strategy, Shortlisted, 2021

Social network Facebook crafted a locally focused campaign to raise its profile in Jordan, Lebanon and Egypt as the leading platform for small and medium-sized businesses.

Babyshop: Our heartbeats

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2021

Children's retailer Babyshop took the national anthem to heart, literally, to boost consideration and gain relevance in the UAE.

Influencer marketing: Consumer sentiment data

Article • WARC Exclusive, Spotlight India, June 2021

Analyses data from ongoing surveys of Indian consumers, provided by GWI.

Gen Z and e-commerce: Expectations in the post-COVID era

Article • Steven Moy, WARC Exclusive, June 2021

Social commerce and ethical innovation will be major priorities for brands looking to connect with Gen Z shoppers in the post-COVID world.

YouTube and Hulu have most active users and highest consumption

Data • Rob Clapp, WARC Data Points, June 2021

An overview of reach, frequency of visits and consumption of video streaming platforms (Amazon Prime Video, Disney+, Hulu, Netflix and YouTube) in the United States.

Plaza Vea: Perussian prices

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2021

Plaza Vea, a supermarket company, took its low prices to Russia, exclusively for Peruvian fans who were visiting during the World Cup.

ORINIGIRI: Beyond a product

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

ORINIGIRI, an artistic form of eating, was used at the centre of a campaign to help the people of Japan return to towns that had lost customers due to the COVID-19 pandemic through a shopping street project.

Hindustan Unilever Limited: The Shower

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Hindustan Unilever, a consumer goods company, nudged a nation of 1.3 billion, to become socially responsible towards water.

Aeroméxico: People are the places

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Aeroméxico, an airline brand, increased ticket sales in Mexico by launching personalised ticket sales that sold tickets based on people's individual origin and destination.

Legacy Australia / RSA NZ: The Half Biscuit

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Legacy Australia and RSA New Zealand, two organisations supporting service personnel, emphasised the bond between their respective countries on Anzac Day by launching the Half Biscuit.

Pernod Ricard: The time we have left

Case Study • Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2021

Pernod Ricard, an alcoholic beverages company, developed an algorithm that calculated the amount of time people have left with their loved ones and launched a film to promote the liquor Ruavieja in Spain.