Article
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WARC Best Practice, March 2020
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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Ian James, WARC Best Practice, October 2018
Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
Article
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GlobalWebIndex, Research on WARC, June 2020
Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
Article
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Research on WARC, May 2020
Looks at how the rise of customer expectations and increasing use of smartphones are amplifying the need for mobile speed.
News
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22 May 2020
Mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of 2020, according to PubMatic.
News
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06 May 2020
China, the first country to be ravaged by COVID-19 at the beginning of the year, is starting to go back to work.
Opinion
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Kunal Sinha, May 2020
Gaming has seen an incredible upswing in usage as India continues its COVID-19 lockdown measures, but why aren't consumer brands embracing this interactive medium to engage with audiences, asks Kunal Sinha.
Case Study
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Suzzane Zhang, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.
Article
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WARC Best Practice, April 2020
AnyMind Group’s Vaibhav Odhekar provides an overview and guide to in-app advertising in India.
News
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24 April 2020
Gaming stands to be one of the few winners in an environment where consumers are confined to their homes – and brands are undergoing a mental shift in the way they think about this channel, according to AdColony’s Tom Simpson.
Case Study
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Jane Kinnaird, Philippe Naughton, WARC Awards, Entrant, Effective Innovation, 2020
Social media platform Instagram, and music label Columbia Records, collaborated in the UK on the first truly native Instagram music video.
Case Study
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Tricia Cruz, Kitty Faustino, WARC Awards, Entrant, Effective Innovation, 2020
Sunsilk, a shampoo brand in the Philippines, used a campaign that integrated music and gaming to stand out in a cluttered market.
News
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24 April 2020
Coronavirus has forced much societal change in China and that includes a surge in internet usage in lower tier cities, as previously tech-resistant consumers, especially older generations, embrace smartphones and other devices to keep in touch.
Case Study
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Sumeet Parab, Apoorva Sheety, Fajar Adithya, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
SariWangi the tea bag brand used their Let's Talk campaign to create real conversations on social channels around respect for diversity during the 2019 presidential election in Indonesia.
Case Study
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Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Book retailer WHSmith drove sales and footfall through a gamification strategy in the United Arab Emirates.
Case Study
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Lauren Cadman, Matthew Nolan, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.
Article
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Tom Simpson, WARC COVID-19 Series, April 2020
With time spent on mobile gaming exploding in Asia Pacific, thanks to pandemic-induced stay at home measures, AdColony’s Tom Simpson walks brands through how to make the most of this interactive and captive audience.
News
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17 April 2020
Advertisers should avoid a “one-size-fits-all strategy” for paid search, and instead leverage different approaches for smartphones, tablets and desktop, according to a study in the Journal of Advertising Research (JAR).
Case Study
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Ayida M. Sulfa, Bernadette Adinadia, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020
Beauty brand Fair & Lovely used TV, mobile and radio to raise awareness of its brand commitment to female education and drive sales in Indonesia.
Case Study
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Siddhant Lahiri, Dhruv Rao, Kunal Roy, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020
Malaysian telco Maxis realised deaf people could not hear the call to prayer during Raya and set out to find a technology-based solution.
News
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09 April 2020
Chinese coffee giant Luckin Coffee, currently embroiled in a storm over falsified sales figures, has been propelled to the top of the downloaded apps charts as consumers rush to cash in on free drinks.
Article
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WARC COVID-19 Series, April 2020
Explores how concerns are growing for most, how behaviors are changing, and how attitudes towards advertising are twofold as a result of the coronavirus.
Case Study
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Hayley Pardoe, Ahmad Salim, WARC Awards, Silver, Effective Innovation, 2020
Canine oral care product DentaSTIX took an innovative approach to improve its relevance and drive purchase in New Zealand.
