Data
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Rob Clapp, WARC Data Points, February 2021
An overview of gaming audiences in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
Article
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Realeyes, Research on WARC, February, 2021
Study across 11 brands using emotional analysis from Realeyes, comparing viewer responses to four different video types for each brand: TikTok user-generated content (UGC) videos, TikTok ads, Facebook ads and conventional ads.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of the growth in mobile consumption by age group in Australia, Canada, France, Germany, South Korea, the UK, and the United States.
News
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15 February 2021
Global consumer spending in the top 100 non-game subscription-based apps grew to a record $13bn in 2020, representing a 34% year-on-year increase from the $9.
Article
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Stephen Whiteside, Event Reports, 4A’s Decisions conference, January 2021
Audible, the audiobook and podcasting platform owned by Amazon, successfully ran a test campaign that leveraged the power of 5G cellular networks.
Article
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Anna Hamill, WARC Exclusive, February, 2021
McDonald’s, one of the world’s biggest fast food brands, is capitalising on booming digital sales to set the foundations for post-pandemic growth.
News
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05 February 2021
Gold carries a special significance for Indian consumers, but the process of unlocking its value can be difficult – partly because many Indians do not have a credit rating and there is also social stigma associated with visiting a pawnbroker – but tw
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of the share of adults who watched live TV content on their mobile, tablet, or computer in the past week across 17 different markets.
Data
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Rob Clapp, WARC Data Points, February 2021
This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).
Research Paper
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Leonard J. Paas, Emiel L. Eijdenberg and Enno Masurel, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 27-42
This article shows that acquisition pattern analysis is highly suited for research in developing economies.
Opinion
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Jack Shearring, February 2021
Marketers should take note of Apple’s decision to force app developers to request permission to track users across apps and websites, writes Jack Shearring.
Data
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Rob Clapp, WARC Data Points, February 2021
This Media Owner Profile of Alibaba includes data on revenue, consumers on Chinese retail marketplaces and Gross Merchandise Volume.
News
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28 January 2021
In a year when online time rocketed due to the pandemic, the average global internet user now spends two of every seven days of the week online, with around seven hours per day or 42% of our waking lives online.
News
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28 January 2021
China’s tech firms are being encouraged to sue India’s government for compensation after the latter made permanent last year’s temporary ban on 59 apps originating from that country.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Promina, a baby food brand, launched a gamified ad on Indonesia's leading e-commerce platforms to promote Promina Homemade, an easy-to-cook baby food.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
S-26 PROCAL, a brand of growing-up milk, positioned itself as a way for mothers in Indonesia to help their child develop strong learning capacities.
Case Study
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MMA Smarties, Gold, Indonesia, 2020
Nivea, a skincare brand, launched its campaign #SentuhanIbu World of Imagination to enable modern parents in Indonesia to create bonding moments with their children.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Sampoerna Retail Community (SRC), a neighbourhood grocery store community in Indonesia, launched a mass education and awareness campaign to help local stores survive the pandemic.
Case Study
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MMA Smarties, Silver, Indonesia, 2020
Wall's, an ice cream brand, raised brand awareness of the relaunch of its products Apollo and Calippo and engaged with its consumers by riding on the back of the 2019 Indonesian presidential elections.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Frisian Flag, a brand of dairy products, launched a gamified mobile campaign in Indonesia featuring the brand's mascots with the tagline Smart, Tall and Strong to increase brand awareness and engagement and drive an uplift in brand consideration.
Case Study
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MMA Smarties, Silver, Indonesia, 2020
Frisian Flag, a dairy product brand, launched an immersive mobile game in Indonesia to increase brand awareness, drive an uplift in brand consideration and spark brand loyalty.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
MILO Nutri Up, a brand of milk drink, launched a gamified mobile campaign to market its product to adults and raise brand awareness in Indonesia.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Lifebuoy Shampoo, a shampoo brand, connected families in Indonesia via SMS and invited them to send surprise videos to their loved ones.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Bear Brand, a sterilised milk drink, launched a three-phase campaign during Ramadan in Indonesia to support key workers, promote the physical restorative qualities of the product and encourage people to stay at home during lockdown.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of mobile gaming downloads, consumption and consumer spend broken down by game genre.
