Article
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WARC Best Practice, March 2020
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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Ian James, WARC Best Practice, October 2018
Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
Article
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Yuri Ivanov, WARC Exclusive, September 2020
Joom’s co-founder reveals five lessons when building a better mobile commerce experience.
Case Study
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Kunal Ghosh, Sourav Ray, WARC Prize for Asian Strategy, Shortlisted, 2020
Electronics giant Samsung created an app to enable two-way communication between the deafblind and their caregivers and launched it in India using a digital campaign supported by cause advocates.
Case Study
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Matthew Nolan, Lauren Cadman, Nicholas Short, WARC Prize for Asian Strategy, Shortlisted, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and drive a halo effect across mass audiences.
News
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15/09/2020
In terms of marketing team structure and ways of working, gaming companies are among the most advanced performance advertisers in the industry, and brands across categories can learn from their approach.
Article
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Mukta Lad, WARC Exclusive, September 2020
A discussion by the Mobile Marketing Association (MMA) and Twitter put forward insights around the untapped brand opportunities presented by gaming, especially amid the COVID-19 pandemic.
Article
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Research on WARC, September 2020
At present, India is at the start of the digital audio and programmatic advertising journey, but significant education is still needed about the value of incorporating digital audio into media planning budgets.
Article
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Moving Walls, WARC Best Practice, September 2020
Moving Walls offers advice on how brands can use data to improve the effectiveness of outdoor campaigns.
News
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10/09/2020
India’s fast-growing gaming and esports market – and the associated marketing opportunity – has been thrown into turmoil by the government’s ban on a number of Chinese apps, a decision which caught the popular mobile game PlayerUnknown’s ...
News
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09/09/2020
In the pursuit of stand-out, engaging propositions, loyalty marketers have been turning to gamification, but that is now evolving into actual gaming for some of the world’s biggest brands.
News
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07/09/2020
One of the few growth areas during lockdowns around the world has been gaming, but current level of investment in in-game advertising does not reflect the opportunity; the latest WARC Guide explores why.
Article
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WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
Article
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Nishant Patel, WARC Exclusive, September 2020
Outlines the opportunities for brands when using esports as a marketing channel in India.
Article
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Tim Lindley, WARC Exclusive, September 2020
An exploration of the online gaming market across Asia Pacific.
Article
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Natasha van der Pas, WARC Exclusive, September 2020
How brands including Starbucks, Shell and Disney are using mobile games to increase customer loyalty.
Article
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Andy Sampson, WARC Exclusive, September 2020
An introduction to in-game advertising.
Article
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Fintan Gillespie, WARC Exclusive, September 2020
Examines the performance marketing techniques used by mobile gaming app publishers.
Article
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Lara O’Shea and Jeff Danley, WARC Exclusive, August 2020
Discusses gaming trends that affect marketers, and also looks at the potential near-term future of gaming, including points for marketers to consider when embarking on gaming initiatives.
News
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14/08/2020
Among the marketing initiatives that accompany every Independence Day in India, Xiaomi’s tie up with non-profit Teach for India could be one of the smartest.
News
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05/08/2020
Mobile advertising continues to see growth in the UK, despite the impact of COVID-19 on marketing budgets, according to a new WARC report which finds brands looking to engage consumers in a socially distanced world largely through video and social.
Data
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WARC Data, August 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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Alex Brownsell, Event Reports, ANA Digital and Social Media Conference, July 2020
Understanding the differences between “power”, “mainstream” and “casual” gamers is vital to brands that want to connect with people who are engaged in this pastime.
