Cinema
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Case Study • Becky Geiringer, Jane Dorsett, Maria O'Conner, WARC Media Awards, Silver and Path-To-Purchase Award, Effective Channel Integration, 2020
Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020
News • 05 October 2020
Data • Rob Clapp, WARC Data Points, October 2020
Data • ECI, WARC Data, October 2020
News • 17 September 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020
Case Study • Galen Lau, Su Ling Chan, WARC Prize for Asian Strategy, Entrant, 2020
News • 20 July 2020
News • 05 July 2020
Case Study • Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Bronze, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
News • 11 June 2020
Article • Alex Brownsell, WARC Exclusive, June 2020
Case Study • WARC Cases, 2019
Data • ECI, WARC Data, May 2020
Data • James McDonald, WARC Data Points, May 2020
Data • Rob Clapp, WARC Data Points, April 2020
Data • Rob Clapp, WARC Data Points, April 2020
Case Study • Su Ling Chan, Galen Lau, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Article • WARC Best Practice, March 2020
Case Study • WARC Cases, 2019
Article • MediaSense, WARC Exclusive, March 2020
Data • Rob Clapp, WARC Data Points, March 2020
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Article • MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels. -
Data • James McDonald, Rob Clapp, WARC Data, February 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category. -
Article • WARC Best Practice, March 2020
The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising. -
Article • WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability. -
Article • Marianne Vita, WARC Best Practice, September 2018
Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform. -
Data • Rob Clapp, WARC Data Points, May 2020
An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.