Article
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WARC Best Practice, March 2020
The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.
Article
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Michael Tull, WARC Best Practice, June 2017
This article explains how using cinema in the media mix can help build brands and deliver impact and cost efficiency in today's cross-media landscape.
Case Study
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Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2020
British restaurant chain wagamama outperformed the market during the 'casual dining crunch' by using cinema to launch its campaign From Bowl to Soul.
News
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06/10/2020
The decision to push back the release of the latest James Bond film into 2021 was the trigger for Cineworld’s decision to temporarily close (again) its screens in the UK and US; it comes at a time when the industry was allowing itself some optimism ...
News
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18/09/2020
There are serious concerns about whether many cinemas in the US will be able to survive the pandemic, especially after disappointing returns for Tenet, the $200m spy-fi thriller directed by Christopher Nolan that was supposed to give a lift to the ...
Case Study
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Galen Lau, Su Ling Chan, WARC Prize for Asian Strategy, Entrant, 2020
Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.
News
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21/07/2020
Cinemas across China could open under new guidelines as one of the hardest-hit sectors of the media returns to business after six months – the success of any initiative will likely inform re-opening efforts around the world.
News
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06/07/2020
American mega-retailer Walmart will use its massive physical footprint to create drive-in cinemas across the United States in partnership with Tribeca Enterprises, in a move that charts a way forward for a medium battered by the coronavirus ...
Case Study
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Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Bronze, 2020
Detergent brand OMO piggybacked on the Marvel film franchise's famous post-credits scenes to boost sales and appeal to millennials in Lebanon.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Facebook, a social media platform, improved consumer perception in the UK by launching a feature film that showed the positive impact Facebook can have in real life, beyond the screen.
News
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12/06/2020
Cinema faces a double challenge in wooing back film fans, needing to reassure them about safety as the COVID-19 threat lingers and to persuade them that the out-of-home experience on offer is preferable to paying to view a movie premiere in their ...
Article
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Alex Brownsell, WARC Exclusive, June 2020
Advice for cinema companies on how to revive consumer interest in the medium after COVID-19 lockdown restrictions have been lifted.
Case Study
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Case Studies on WARC, 2019
Car brand Jeep refreshed its sponsorship of the Winter X Games in Aspen, Colorado, through an immersive experience that increased leads for its Wrangler vehicles.
Case Study
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Su Ling Chan, Galen Lau, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.
Case Study
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Case Studies on WARC, 2019
Car manufacturer Toyota increased sales of its hybrid vehicles in Costa Rica through a humorous commercial that showcased the benefits of hybrid technology.
Article
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MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Case Study
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Case Studies on WARC, 2018
Tech company Google raised awareness of its Assistant’s use cases in Germany through a cinema execution.
Case Study
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Case Studies on WARC, 2019
Automaker Renault launched its Kwid Outsider model in Brazil through a film which appealed to pop-culture fans and was promoted Hollywood-style.
Case Study
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SABRE Awards, IN2, North America, Best in Brand Film/Video, 2020
Family history company, Ancestry used a short TV documentary to bring its data to life and appeal to the descendants of slaves in the US.
Opinion
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Matt Hamilton, January 2020
Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker Imagine a world without Netflix.
Research Paper
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MRS Awards, Finalist, MRS Award for Media Research, 2019
Pearl & Dean, a cinema advertising company, utilised a unique implicit testing methodology to prove that cinema is instrumental in benefiting brands in the UK.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Charity Royal National Lifeboat Institution (RNLI) launched a campaign in the UK giving instructions on how to best react when falling unexpectedly in cold water.
Article
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WARC Category Intelligence, October 2019
Global strategies, campaign updates and channel trends in cinema.
Case Study
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ARF Ogilvy Awards, Bronze, 2019
Petco, a pet care brand, encouraged US shoppers to shop in its stores over the holiday season by launching an emotive film that celebrates the power of giving.
News
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22/08/2019
The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report – this despite the rise of streaming services that might be expected to eat into cinema attendances.
