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Audiences split on the return to cinemas

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2021

An overview of consumers' comfort with visiting the cinema across six markets.

Online video and influencer budgets to see biggest increase in 2022

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the change in media budgets by senior marketers in 2022.

Sipsmith: Crossing the Chasm

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Sipsmith, a gin brand, grew penetration in the UK with its campaign We Make Gin, Not Compromises.

Metrolinx: It's Happening

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Metrolinx, a transportation company, established itself as the leader in transit improvement in Canada.

OCBC NISP: Berani Cuan

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

OCBC NISP, the bank, busted investing myths with a disruptive campaign targeting millennials with its wealth management products in Indonesia.

Online video and social advertising to accelerate this year

Data • Rob Clapp, WARC Data Points (Curated), April 2021

An overview of global media investment in 2020 and 2021.

The benefits of using media to surprise and delight

Opinion • Mario Morby, April 2021

Mario Morby discusses how brands including Help for Heroes, Head & Shoulders and wagamama deployed unexpected media touchpoints to increase campaign effectiveness.

What we know about cinema advertising

Article • WARC Best Practice, March 2021

The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.

ECI Media Management Inflation Report Q1 2021

Data • ECI, WARC Data, March 2021

A Q1 2021 update of ECI Media Management's Media Inflation Report explores the effect of the pandemic on media inflation in 2020, and provides forecasts on how it will recover globally, by region and in key markets in 2021.

UK, Media consumption, 35-54

Data • Cinzia Petio, WARC Data Points (Dynamic), February 2021

An overview of media consumption in the UK in 2020

UK, Media consumption, Over-55

Data • Cinzia Petio, WARC Data Points (Dynamic), February 2021

An overview of media consumption among over-55 in the UK

UK, Media consumption, all adults

Data • Cinzia Petio, WARC Data Points (Dynamic), February 2021

An overview of media consumption in the UK in 2020

UK, Media consumption, 16-34

Data • Cinzia Petio, WARC Data Points (Dynamic), February 2021

An overview of media consumption in the UK in 2020

BT: Flexible BT TV Launch - Cinema Activation

Case Study • DMA (UK), Gold, 2020

BT TV, a subscription TV service, brought its flexibility to life by pranking cinema-goers to make people take notice.

wagamama: From Bowl to Soul

Case Study • Becky Geiringer, Jane Dorsett, Maria O'Conner, WARC Media Awards, Silver and Path-To-Purchase Award, Effective Channel Integration, 2020

Restaurant chain wagamama put cinema at the heart of a UK multichannel campaign to encourage 'Urban Butterflies' to visit its restaurants more often.

Stirring souls and selling bowls the wagamama way, through the secret power of cinema

Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020

British restaurant chain wagamama outperformed the market during the 'casual dining crunch' by using cinema to launch its campaign From Bowl to Soul.

Has James Bond killed UK cinema?

News • 05 October 2020

The decision to push back the release of the latest James Bond film into 2021 was the trigger for Cineworld’s decision to temporarily close (again) its screens in the UK and US; it comes at a time when the industry was allowing itself some optimism f

ECI Media Management Inflation Report Update October 2020

Data • ECI, WARC Data, October 2020

An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.

US cinemas weigh up an uncertain future

News • 17 September 2020

There are serious concerns about whether many cinemas in the US will be able to survive the pandemic, especially after disappointing returns for Tenet, the $200m spy-fi thriller directed by Christopher Nolan that was supposed to give a lift to the be

One-third of APAC consumers say they will visit the cinema less often after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020

An overview of leisure activities in seven Asia Pacific markets after the coronavirus (COVID-19) outbreak.

Vlogs are one of the fastest growing sources for brand discovery

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020

An overview of brand and product discovery among Gen Z and Baby Boomer consumers.

OldTown White Coffee: Anything is Pause-able with OldTown White Coffee

Case Study • Galen Lau, Su Ling Chan, WARC Awards for Asian Strategy, Entrant, 2020

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

Cinema returns, tentatively, to China

News • 20 July 2020

Cinemas across China could open under new guidelines as one of the hardest-hit sectors of the media returns to business after six months – the success of any initiative will likely inform re-opening efforts around the world.

Walmart drive-in cinemas bring respite to ailing medium

News • 05 July 2020

American mega-retailer Walmart will use its massive physical footprint to create drive-in cinemas across the United States in partnership with Tribeca Enterprises, in a move that charts a way forward for a medium battered by the coronavirus pandemic.

OMO: Post-Credit Wash

Case Study • Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Bronze, 2020

Detergent brand OMO piggybacked on the Marvel film franchise's famous post-credits scenes to boost sales and appeal to millennials in Lebanon.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What we know about cinema advertising

Article • WARC Best Practice, March 2021

The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.
How does effectiveness vary by media channel?

Article • WARC Evidence, October 2018

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
The role of premium multi-screen video in an ad campaign

Article • Marianne Vita, WARC Best Practice, September 2018

Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform.
Global Ad Trends: The Adspend Outlook

Data • James McDonald, Rob Clapp, WARC Data, February 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category.