Article
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WARC Best Practice, July 2021
Discusses Lloyds Banking's tangible learnings and practical actions that it can take to make its communications more inclusive and positive in its representation of ethnic minorities.
Opinion
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Jeannine Falcone, July 2021
Jeannine Falcone examines Accenture Interactive research to determine the five ways marketing can evolve for the post-COVID era.
Article
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Ben Bold, Event Reports, Lions Live, June 2021
Brands need to reflect their values when making decisions about their media spend, or else risk suffering from profound reputational consequences.
Article
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Catherine Driscoll, Nic Allum, WARC Exclusive, July 2021
WARC talks rainbow-washing with Nic Allum, SVP and principal of strategy and culture at New Moon.
Article
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Brian Carruthers, Event Reports, Lions Live, June 2021
Starbucks took its practice of writing customers’ names on their cups and used it as a springboard for a successful campaign on behalf of trans people in Brazil.
Opinion
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Sharon Harris, July 2021
The past year has upended some assumptions about how in-housing works . Jellyfish’s Sharon Harris outlines a new hybrid model.
Opinion
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Prachi Gupta, June 2021
Issues that brands express concern for only during Pride Month continue to exist beyond those 30 days for the LGBTQ+ community, and The Branding Nook’s Dr Prachi Gupta says new age marketers need to devise innovative ways for genuine outreach to the community.
Opinion
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Michele Oliver, June 2021
Michele Oliver speaks to WARC’s Anna Hamill about highlights from judging, brand accountability, and the new frontiers of social change.
Article
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OMD, Research on WARC, June 2021
OMD is continuing its Signals series, focusing on the key external influences on consumers throughout 2021 so far.
Opinion
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Kai D. Wright and Cathy Taylor, June 2021
As Juneteenth officially becomes a US holiday, it’s time to reflect on how approaches to diversity, equity and inclusion have changed over the last year.
Opinion
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Warwick Cairns, June 2021
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal – or even to replace it with a new one, says strategist Warwick Cairns. Instead, 2021 offers once-in-a-generation opportunities to keep on experimenting to develop better, more effective working practices.
Article
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Rahul Roy, WARC Exclusive, June 2021
Details learnings for marketers looking to engage more authentically with diverse and multicultural communities as brands learn to navigate a rapidly shifting world of communications affected by cultural forces.
Opinion
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WARC, May 2021
This report from the Unstereotype Alliance, produced in collaboration with WARC and Oxford University Business School, examines diversity in the advertising industry in 2021.
Opinion
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Natalie Morris, May 2021
Natalie Morris, Flock Associates, Global Media & Marketing Consultant explains how marketers and agencies can embed sustainable business practices that drive inclusive marketing forward.
Article
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Lilly, The Behavioural Architects, May, 2021
There is growing evidence that video team calls can lead to potentially sub-optimal outcomes and decision-making.
Article
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Annie Brown, WARC Exclusive, April 2021
The role of the CEO has evolved as they become as famous as the brands they created.
Article
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Shravya Kaparthi, WARC Exclusive, April 2021
Discusses the lack of women in data science in the marketing industry and how to increase their numbers.
Opinion
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Sarah Newman, April 2021
APG Director Sarah Newman writes about what the APG’s Planning During and Post Pandemic Survey revealed, and what agencies should do about it.
Article
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Research on WARC, April 2021
Reveals findings from a study by GWI and the B2B Institute of the changing behaviors and attitudes of 17,000 knowledge workers in ten markets focusing specifically on those aged 21 to 40.
Article
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APG, Research on WARC, April, 2021
Explores the results of a recent APG survey of 337 planners around the world to understand how the job has changed as a result of enforced home working.
Article
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SeeHer & Dentsu, Research on WARC, April, 2021
This is the final installment of a three-part series from Dentsu and SeeHer examining issues surrounding gender equality. Part three looks at generational views of equality.
Article
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Research on WARC, April 2021
Report from Hue, in partnership with The Harris Poll, examining the lack of progress on diversity, equity and inclusion in corporate America based on input from 2,250 professionals.
Data
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Cinzia Petio, WARC Data Points, April 2021
A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.
Article
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WARC Best Practice, March 2021
The World Federation of Advertisers have launched a new report: Diversity & Representation: Guide to potential areas for bias in the creative process – marketers will find the following.
Opinion
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Jay Richards and Cat Agostinho, March 2021
Individuals have built, and are building, significant brands that embrace community and diversity. So why, ask Jay Richards and Cat Agostinho, aren’t more established brands doing the same?
