Article
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Research on WARC, April 2021
Report from Hue, in partnership with The Harris Poll, examining the lack of progress on diversity, equity and inclusion in corporate America based on input from 2,250 professionals.
Data
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Cinzia Petio, WARC Data Points, April 2021
A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.
Article
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WARC Best Practice, March 2021
The World Federation of Advertisers have launched a new report: Diversity & Representation: Guide to potential areas for bias in the creative process – marketers will find the following.
Opinion
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Jay Richards and Cat Agostinho, March 2021
Individuals have built, and are building, significant brands that embrace community and diversity. So why, ask Jay Richards and Cat Agostinho, aren’t more established brands doing the same?
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of staffing levels globally and in the Americas, Asia Pacific and Europe, according to WARC's Global Marketing Index.
Article
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POCAM, Research on WARC, February, 2021
Canadian survey of BIPOC (Black, Indigenous, and People of Colour) marketing professionals shows gaps in workplace experience. A survey of over 300 Canadian BIPOC marketing industry professionals, by POCAM (People of Colour in Advertising and Marketing) examining their experiences in the workplace, conducted late 2020.
Opinion
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Keiarra McLean, February 2021
It's good to talk about diversity and inclusion, but for advertising to really become a career option for Black people, the industry needs to first invest in them, says Keiarra McLean.
Opinion
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David Stevens, February 2021
David Stevens, Senior Strategy Director at Wolff Olins, highlights the opportunity for entertainment brands to create value by representing more people with new voices, new stories and new ideas about what excites us and unites us.
News
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08 February 2021
Now is the right time for marketing teams, brands and businesses – both large and small – to reap the benefits that can be gained by re-thinking the ‘crisis footing’ response, according to Dan Masquelier, Partner/MD at Cormis.
Article
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McKinsey & Company, Research on WARC, February, 2021
This report, “The data gambit: How large B2B companies can outmaneuver start-ups,” is based on a McKinsey survey of B2B marketers and a cross-sector review of case studies.
Article
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Dan Masquelier, WARC Exclusive, January, 2021
Finding a crisis-ready but sustainable workflow has become an imperative for marketing teams during the COVID-19 pandemic, with team burnout now commonplace.
Article
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Mel Arrow, WARC Exclusive, January, 2021
For high-growth challenger brands, getting the right structures in place alongside agency partnerships and a smart talent strategy will set the foundations of long-term growth.
Article
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Jamie Hall, WARC Exclusive, January 2021
As the number of specialist skills and diversity in the marketing team grows, this article looks at how leaders can build an inclusive and cohesive culture where everyone is pulling in the same direction.
Article
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Dentsu and SeeHer, Research on WARC, December 2020
Report from Dentsu and SeeHer on gender equality, focusing on Black, Hispanic and Latinx women.
Article
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Dentsu and SeeHer, Research on WARC, December 2020
Report from Dentsu and SeeHer on gender equality, focusing on how perceptions of men and women differ. This is the first phase of a three-part study – Perceptions of Progress: The State of Women’s Equality in the US – by Dentsu and SeeHer. This phase looks at how perceptions of gender equality differ between men and women.
News
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02 December 2020
In the wake of protests following the murder of George Floyd, businesses in the US and elsewhere have started to consider systemic racism and how it can be confronted; a Target executive provides a framework.
Data
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Marte Aune, WARC Data Points, November 2020
An overview of diversity and inclusion approaches among brands and agencies.
Article
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ANA & AIMM, Research on WARC, November, 2020
Annual report on gender and ethnic representation in marketing from the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing, based on surveys of gender and ethnic diversity among CMO and CMO equivalents, the overall ANA membership, and the US-based marketing departments of 40 ANA board and other member companies.
Data
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Zoe McCready, WARC Data Points, November 2020
An overview of the importance of societal topics on marketing strategies in 2021.
Article
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Brian Carruthers, Event Reports, EffWorks, October 2020
French food business Danone, now an entreprise à mission, is taking a systematic approach to creativity across all its brands.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this report illustrates how marketing leaders across different categories and markets are thinking about the volatile year ahead, based on interviews with 20 leading brand marketers.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
News
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10 November 2020
Microsoft, the technology giant, has transformed its approach to business-to-business marketing in reflection of the greater complexity and need for customisation in reaching its target audience.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of B2B Conference, October 2020
Microsoft, the technology giant, has transformed its business-to-business (B2B) marketing strategy in a holistic way.
