News
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20/10/2020
The advertising and marketing industries need to understand that racism isn’t just a visual or textual issue – it’s a sonic issue as well, says a director of Pandora’s audio-first creative consultancy.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, October 2020
Raja Rajamannar, the chief marketing officer of payments company Mastercard, has outlined various requirements that the next generation of marketers will need to fulfil in order to thrive in their roles.
Article
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Research on WARC, September, 2020
Updates June 2020 report on what Americans think about the fight to combat racial injustice and the role they feel brands should play.
News
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14/10/2020
As brands increasingly recognise they need to acknowledge the Black Lives Matter (BLM) movement, understanding its context – and how other brands have both succeeded and failed in addressing it – is a crucial first step.
Opinion
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WARC, October 2020
Mainstream voices have dominated marketing and advertising spaces, and there is a need for audiences, customers and consumers to be spoken to and reached in an authentic and credible way.
News
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13/10/2020
A major new WARC report compiles insights and learnings from prominent Black voices in the marketing community with the aim of helping marketers navigate the challenges of addressing racial injustice and leading with purpose.
Article
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ARF - Knowledge at Hand, March 2020
Discusses the findings of the ‘The 2019 organizational benchmark survey: The advertiser report’, the first report made from the results of the survey.
Opinion
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Kai D. Wright, October 2020
Is BLM a hashtag, an organization, a human right, a movement, a political statement, or all the above? Brand activism in the Black Lives Matter era This article is part of a series of articles from the WARC Guide to brand activism in the Black Lives Matter era .
Article
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WARC Best Practice, October 2020
A summary of new thinking and best practice on brand activism in the Black Lives Matter era, from the WARC Guide.
Article
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Lydia Amoah, WARC Exclusive, October 2020
Looks at how brands can both avoid racially-insensitive missteps and build opportunity by focusing on diversity.
Article
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Carol Watson, WARC Exclusive, October 2020
Examines how to build teams that reflect diversity, and why they are important.
Article
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Jeffrey L. Bowman, WARC Exclusive, October 2020
Studies the small amount of change in Corporate America toward true diversity, equity and inclusion and next steps for transitioning to change management that moves corporations from diversity efforts to cultural transformation.
Article
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Husani Oakley, WARC Exclusive, October 2020
The Black Lives Matter movement is actually comprised of three waves, which were formed not just by incidents of violence – and murder – against Black people, but also by how social media helped propagate awareness of BLM; they are the Martin Wave, the Brown Wave and the Floyd Wave.
News
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12/10/2020
US apparel company Levi Strauss & Co. was a diverse organisation on the surface, until it broke down those figures further and found that its minority employees were stuck in the organisation’s lower rungs – now the brand is moving to fix these ...
Article
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Felicia Scott, WARC Exclusive, October 2020
Discusses bias within organizations and how to address it.
Opinion
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Satyen Dayal, October 2020
Racism isn’t just an American problem, it’s a systemic global problem. While the circumstances in the UK and Europe may be different than in the United States, racial injustice is a societal concern on both sides of the Atlantic, and all over the world – and recent research from our Edelman Trust Barometer proves it.
Opinion
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Amiyra Perkins, October 2020
In addition to the global pandemic and shaky economy, there’s been an increased focus and newfound awareness of systemic racism, and even as most of us spend most of our time at home right now, it’s something that deeply impacts the way we navigate our day to day.
News
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09/10/2020
JPMorgan Chase, the largest bank in the US, is committing an additional $30bn over the next five years to various initiatives aimed at addressing wealth inequality, especially among traditionally underserved Black and Latino communities.
Article
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WARC Webinars, October 2020
Brings together 7 senior strategists to discuss the trends featured in WARC's Future of Strategy report and their view on the future of strategy, including headcounts and budgets, the role of strategists and what long-term changes might result.
Article
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Mark Pinnes and Hiwot Wolde-Senbet, WARC Exclusive, October 2020
The Black Lives Matter movement began in outrage at the murder of black Americans by uniformed law-enforcement officers and has evolved into a society-wide drive to eliminate racism.
Article
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Sam Peña-Taylor, Event Reports, World Retail Congress, September 2020
This article explores how the American apparel brand Levi Strauss is working to make the company more equitable for people of colour.
Article
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Brian Carruthers, Event Reports, DMEXCO @home, September 2020
This article explores some of the steps and techniques that McDonald's and its partners are pursuing in order to understand all groups of consumers.
Article
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Geoffrey Precourt, Event Reports, ARF AUDIENCEXSCIENCE, September 2020
CBS, the broadcast network, is taking numerous steps to enhance diversity and inclusion across its operations, from content creation to executive leadership.
Opinion
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Anna Hamill, September 2020
In June, WARC delved into some of the new trends which were defining the early stages of the COVID-19 response from brands.
Article
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Event Reports, ANA 2020 Media & Measurement Conference, September 2020
Procter & Gamble, the consumer packaged goods manufacturer, is pushing for cross-platform measurement and heightened transparency in the media ecosystem.
