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Rehumanising leadership: To rebuild a world we broke (Part 2)

Article • Jenn Chin and Caroline Wang, WARC Exclusive, September 2021

Jenn Chin and Caroline Wang explain why rehumanising leadership is vital for our survival and list the steps, principles and frameworks necessary to achieve this.

The creative angle: Addressing diversity, equality and inclusion in APAC

Article • Ken Chan, WARC Exclusive, September 2021

VMLY&R’s Ken Chan analyses the implications and applications of diversity, equality and inclusion (DEI) for brand planning, creative development, marketing and media.

Brand responsibility: DEI representation in advertising

Article • Penny Shell, WARC Exclusive, September 2021

Amid the rise in foundational problems of discrimination and racism worldwide, OMD’s Penny Shell explains why diversity, equality and inclusion (DEI) are necessary in advertising.

Skin deeper: How brands can get advertising representation right for growth in APAC

Article • Irene Joshy, WARC Exclusive, September 2021

To grow a brand across Asia Pacific, Irene Joshy says it is imperative to establish consumer trust by demonstrating how the brand engages in DEI authentically.

Putting the lived experience back in brand representation

Opinion • Jenn Chin and Caroline Wang, September 2021

Uncommon Kind ’s Jenn Chin and Caroline Wang say representation in advertising matters because people’s stories and lives matter, and because representation is important for brand success and business growth, which can be quantified in percentages and statistics.

WARC Talks Future of Strategy

Article • Amy Rodgers, Mark Pollard and Mark Lester, WARC Exclusive, September 2021

In this podcast, WARC talks the future of strategy with Mark Pollard, Strategy CEO at Mighty Jungle and Host of Sweathead and Mark Lester, Head of Strategy at WE ARE Pi.

Building a marketing department’s capabilities, now and in the future

Article • Sam Peña-Taylor, Event Reports, DMEXCO, September 2021

Explores MMA research into marketing organisation capability building in order to ensure future growth.

Why HSBC gets data and insights together in its marketing team

Article • Brian Carruthers, Event Reports, DMEXCO Conference, September 2021

HSBC’s global CMO believes that interpreting data, and fusing this information with insights, is the “special responsibility” of the marketing team.

Client-side working grows in appeal for strategists

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the likely career progression for strategists.

How, and why, brands like O2 are making conscious media investment choices

Article • Tina Fegent, WARC Exclusive, September 2021

O2, the UK telco company, is a member of the Conscious Advertising Network (CAN) which is helping the company make more responsible media investment decisions.

The WARC Guide to conscious media investment

Article • WARC Best Practice, September 2021

A summary of new thinking and best practice on conscious media investment.

How becoming more diverse, inclusive and responsible is helping The Sun remain relevant

Article • Dominic Carter and Shelley Bishton, WARC Exclusive, September 2021

The Sun, part of News UK, is becoming a more diverse and inclusive newsbrand, as the media organisation drives to become more representative of the UK’s population, ensuring it is relevant to today’s advertisers and consumers.

Can responsible media investing be operationalized?

Article • Krystal Olivieri and Belinda J. Smith, WARC Exclusive, September 2021

GroupM is building solutions that guide and refine the decision-making process across its Responsible Investment Framework which focuses on five areas – Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability.

Women in advertising

Article • Ipsos Views, Research on WARC, August 2021

Media and advertising play an important role in our culture and reflect the social norms of our society.

The value of equality and inclusion: How P&G strives for social impact

Article • WARC, WARC Exclusive, August 2021

Denman Chan, P&G Hong Kong and Taiwan’s Equality & Inclusion Lead talks to WARC about the global FMCG giant’s work in building and creating positive impact in two markets.

Moving brands and business to the right side of history: What agencies can do

Article • Andy Wilson, WARC Exclusive, August 2021

BBDO Asia’s Andy Wilson says that no matter where clients stand on the purpose debate, it is a debate that can no longer be ignored.

The afterlife of a strategist

Opinion • Sonal Jhuj, August 2021

LEGO Group’s Sonal Jhuh explores the diverse paths strategists can follow after leaving agencies.

TBWA’s local talent development journey: Lessons and reflections

Article • Sean Donovan, Hui Tsin Yee and Jan Cho, WARC Exclusive, August 2021

TBWA’s Sean Donovan, Hui Tsin Yee and Jan Cho view diversity not as a journey with an end but a journey of commitment.

The new paradigm: From brand purpose to business purpose

Opinion • Jenn Chin and Caroline Wang, August 2021

On issues like DEI, sustainability and purpose, APAC needs to be part of the conversation not as an afterthought, but core to global business purpose. Uncommon Kind, in partnership with WARC, outline why in this introduction to a new series – Purpose Incorporated – which offers brands guidance and inspiration on how to convert intent to meaningful impact.

Doing good and doing better: How APAC brands are effecting meaningful change

Opinion • Gabey Goh, August 2021

WARC Asia Editor Gabey Goh introduces Purpose Incorporated, a special three-part series on how APAC brands can do good and do better, with Chapter 1 examining the mindsets and management of brands committed to effecting meaningful business change.

Rehumanising leadership: To rebuild a world we broke

Article • Jenn Chin and Caroline Wang, WARC Exclusive, August 2021

Jenn Chin and Caroline Wang say the intensified focus on DEI, Purpose & Social Impact shows how far we have strayed from the origins of leadership.

Purpose incorporated: A comparative review of the Asia Pacific region

Article • WARC Exclusive, August 2021

This companion report is a part of WARC’s special series on sustainability, social impact, diversity, equality and inclusion (DEI) issues in Asia Pacific.

Breadth of experience surpasses depth

Opinion • Zoe Scaman, August 2021

Effective strategy is enhanced by breadth of knowledge, diverse experience and interdisciplinary thinking, rather than through rigid frameworks and myopic focus according to Zoe Scaman, founder of Bodacious and co-founder of MCX.

The Future of Strategy 2021

Article • WARC Exclusive, August 2021

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on post-COVID-19 opportunities.

Courage killed the tunnel vision

Opinion • Ingrid Enriquez-Donissaint, August 2021

Agencies hoping to be on the right side of history must start to focus on increasing their representation of all demographics rather than relying on stereotypes and token-led stunts, according to Tam-Tam/TBWA’s Ingrid Enriquez-Donissaint.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The Future of Strategy 2021

Article • WARC Exclusive, August 2021

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on post-COVID-19 opportunities.
The WARC Guide to Structuring for effectiveness

Article • WARC Best Practice, April 2020

A summary of new thinking and best practice on structuring for effectiveness, from the WARC Guide.
The Future of Strategy 2020

Article • WARC Exclusive, July 2020

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
How marketing leaders are planning for 2021: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this report illustrates how marketing leaders across different categories and markets are thinking about the volatile year ahead, based on interviews with 20 leading brand marketers.