Article
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Dentsu and SeeHer, Research on WARC, December 2020
Report from Dentsu and SeeHer on gender equality, focusing on Black, Hispanic and Latinx women.
Article
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Dentsu and SeeHer, Research on WARC, December 2020
Report from Dentsu and SeeHer on gender equality, focusing on how perceptions of men and women differ. This is the first phase of a three-part study – Perceptions of Progress: The State of Women’s Equality in the US – by Dentsu and SeeHer. This phase looks at how perceptions of gender equality differ between men and women.
News
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02 December 2020
In the wake of protests following the murder of George Floyd, businesses in the US and elsewhere have started to consider systemic racism and how it can be confronted; a Target executive provides a framework.
Data
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Marte Aune, WARC Data Points, November 2020
An overview of diversity and inclusion approaches among brands and agencies.
Article
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ANA & AIMM, Research on WARC, November, 2020
Annual report on gender and ethnic representation in marketing from the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing, based on surveys of gender and ethnic diversity among CMO and CMO equivalents, the overall ANA membership, and the US-based marketing departments of 40 ANA board and other member companies.
Data
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Zoe McCready, WARC Data Points, November 2020
An overview of the importance of societal topics on marketing strategies in 2021.
Article
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Brian Carruthers, Event Reports, EffWorks, October 2020
French food business Danone, now an entreprise à mission, is taking a systematic approach to creativity across all its brands.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this report illustrates how marketing leaders across different categories and markets are thinking about the volatile year ahead, based on interviews with 20 leading brand marketers.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
News
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10 November 2020
Microsoft, the technology giant, has transformed its approach to business-to-business marketing in reflection of the greater complexity and need for customisation in reaching its target audience.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of B2B Conference, October 2020
Microsoft, the technology giant, has transformed its business-to-business (B2B) marketing strategy in a holistic way.
Article
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Brian Carruthers, Event Reports, Advertising Week, October 2020
This article examines how UK supermarket chain Waitrose managed during the pandemic.
Article
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Brian Carruthers, WARC Exclusive, November 2020
The coronavirus pandemic and lockdown hasn’t affected men and women equally.
News
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02 November 2020
Verizon’s “adfellows” initiative, a fellowship program for young and diverse talent, is an invaluable example of how big players in the marketing industry can develop an inclusive, representative pipeline of new hires.
Article
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Kai D. Wright, Monique Nelson, Carol Watson and Kristin Hooper, WARC Webinars, November 2020
Looks at how shifting demographics in the US are moving it toward a majority-minority country, and how marketers should adapt, and examines how to build teams that reflect diversity, and why they are important.
Opinion
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Mike Teasdale, October 2020
The obsession with youthful disruption in the agency world has left a dearth of experience - long may it continue, says Mike Teasdale.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, October 2020
Verizon, the telecoms giant, has developed a fellowship program that can nurture a new generation of young diverse talent.
News
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27 October 2020
PwC, the consulting group, is taking numerous steps to enhance its performance when it comes to diversity and inclusion, and marketing has a key role in both driving and celebrating this change.
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers Masters of B2B Conference, October 2020
PwC, the consulting firm, is enacting numerous measures to ensure that it is tackling problems regarding diversity and inclusion head on.
Research Paper
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Kristin Luck and Jessica Sage, ESOMAR Conference papers, Latin America, 2020
Looks at the potential for AI to recommend actions that maximise corporate profits at the expense of making human lives better or worse and possibly excluding, discriminating against, or even endangering entire populations.
Opinion
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Anna Hamill, October 2020
As one of the world’s leading marketers, Marc Pritchard, chief brand officer at Procter & Gamble, is driving a transformational agenda of equality and transparency. He speaks with WARC’s Anna Hamill for WARC Marketer's Toolkit 2021 on reinventing brands post-COVID, prioritising media transparency, and pursuing accountability on diversity.
News
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20 October 2020
With demographic changes over the next 30 years expected to deliver a new multicultural mainstream in the US, the only way for brands to be successful is to understand how to impact growth audiences authentically, says the CEO of UWG.
News
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19 October 2020
The advertising and marketing industries need to understand that racism isn’t just a visual or textual issue – it’s a sonic issue as well, says a director of Pandora’s audio-first creative consultancy.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, October 2020
Raja Rajamannar, the chief marketing officer of payments company Mastercard, has outlined various requirements that the next generation of marketers will need to fulfil in order to thrive in their roles.