Article
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WARC Best Practice, April 2020
Explores the current thinking and writing on the subject of low-budget marketing, a hazy category of marketing, WARC generally defines low budgets as $0-$500,000.
Article
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Ruth Saunders, WARC Best Practice, November 2017
As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in mobile.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the financial services category.
Article
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VAB, WARC COVID-19 Series, June 2020
This research looks at recent TV audience behavior, what sports fans are watching during COVID, OTT trends and COVID-19 ad performance.
Article
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James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
News
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18 June 2020
Ad buyers expect a 20% cut in budgets this year compared to 2019 because of the coronavirus pandemic and its subsequent economic effects, finds a survey by the Interactive Advertising Bureau (IAB).
News
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03 June 2020
UK PLC is facing a huge financial blow from the effects of the coronavirus pandemic and the subsequent lockdown - but a new study from Ebiquity claims that simply by reallocating marketing spending, British businesses could rescue over half a ...
Opinion
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James McDonald, June 2020
COVID-19 has upended adspend forecasts. Here, James McDonald, WARC Data's managing editor, explains some of the reasoning behind the revised outlook presented in the latest Global Ad Trends report.
Article
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Research on WARC, May 2020
Features both current data on ad spending trends due to COVID-19 and historical data highlighting how brands that continue to spend on advertising through recessions come out more strongly when recessions end.
News
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28 May 2020
Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak, the latest WARC Global Advertising Trends report finds.
Opinion
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Daniel Knapp, May 2020
Dan Knapp looks ahead at the digital new normal and how we should try to interpret the coming situation. In its April 2020 forecast, the IMF predicts that Covid-19 and the global lockdown will spark the worst economic recession since the Great Depression of the 1930s.
Article
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Remona Duquesne and Joe Pullos, WARC Webinars, May 2020
Remona Duquesne and Joe Pullos share the tools, frameworks and learnings to give you the confidence to not only survive but thrive in the current recession.
Article
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Dr Gerard J. Tellis, WARC Webinars, May 2020
Gerard Tellis examines how various sectors are poised to win – or lose – as the pandemic plays out, why different sectors should be making different decisions about ad spending and product offerings and how your brand should operate in this unusual environment.
News
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13 May 2020
Multinational companies say they are likely to cut ad spending harder than originally planned, and for longer, in response to the COVID-19 pandemic, according to the latest research from the World Federation of Advertisers (WFA).
Article
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Brian Carruthers, WARC COVID-19 Series, May 2020
Research agency Kantar believes there is an opportunity for brands as countries emerge from lockdown.
Article
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Chris Reitermann, WARC Exclusive, May 2020
Chris Reitermann, Chief Executive, Asia & Greater China, Ogilvy, outlines how brands can recession-proof their brands by working through three phases.
Article
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Les Binet, WARC Exclusive, May 2020
The COVID-19 recession is not just an economic recession – it’s also a humanitarian, social and political crisis – which means that the normal rules of marketing and business may not apply.
Article
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Gerard J. Tellis, WARC COVID-19 Series, May 2020
When faced with a recession, most firms cut back on advertising alongside cutting other costs, yet there is a body of evidence that suggests a positive impact for companies that keep advertising during a recession.
Opinion
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Bill Duggan, May 2020
Publicis Groupe recently announced a program that will give midsize businesses their money back if it fails to deliver results.
Article
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WARC COVID-19 Series, May 2020
A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
News
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05 May 2020
American Express, the credit-card provider, has shifted the focus of its strategy from acquiring customers to “protecting” its existing clientele – and its brand – in the face of COVID-19.
News
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04 May 2020
UK broadcaster ITV has had to adapt quickly, both commercially and in terms of production, during the current health crisis, and chief executive Carolyn McCall believes the company is now bouncing back.
Opinion
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David Tiltman, May 2020
The S4 Capital boss talks to WARC’s Head of Content about the impact of COVID-19 on the advertising industry and the possible outline of recovery.
Article
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Stephen Whiteside, WARC COVID-19 Series, May 2020
American Express, the credit-card provider, is focusing on “protecting” its customers and brand during the COVID-19 crisis.
