Opinion
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Anna Hamill, October 2020
As one of the world’s leading marketers, Marc Pritchard, chief brand officer at Procter & Gamble, is driving a transformational agenda of equality and transparency. He speaks with WARC’s Anna Hamill on reinventing brands post-COVID, prioritising media transparency, and pursuing accountability on diversity.
Article
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Stephen Whiteside, Event Reports, Lions Live, October 2020
A “small-budget fallacy” is encouraging marketers with limited resources to ignore the main drivers of effectiveness when formulating their strategies.
Data
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WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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13 October 2020
With brands around the world disrupted by the coronavirus pandemic, and marketing budgets being squeezed, a major new study has identified a new group of Chief Marketing Officers who are pioneering the fight for recovery.
Article
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ARF Knowledge at Hand, March 2020
Argues through the examination of 40 related studies that it is important to maintain advertising investment while in an economic recession.
Article
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ARF Knowledge at Hand, March 2020
Discusses the findings of the ‘The 2019 organizational benchmark survey: The advertiser report’, the first report made from the results of the survey.
Data
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Zoe McCready, WARC Data, September 2020
This article summarises the results of the Global Marketing Index for September 2020, when the global index for trading conditions came back into growth.
Article
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WARC Best Practice, October 2020
This article provides marketers with information and guidance about avoiding advertising wearout and decay.
News
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21 September 2020
Much attention has been paid to direct-to-consumer (DTC) brands, their disruptive impact on established brands and their seemingly unstoppable growth model.
News
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30 August 2020
To boost GrabFood services in Thailand, the company is investing what it said is the largest amount of marketing budget this year in a new campaign, Free Your Hunger.
Data
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Zoe McCready, WARC Data, August 2020
This article summarises the results of the Global Marketing Index for August 2020, when mobile and digital came back in growth for the first time since March.
Article
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Low Lai Chow, Event Reports, The Drum Can Do Festival , August 2020
The pandemic is changing the ways in which clients and agencies work together.
Data
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Zoe McCready, WARC Data Points, August 2020
An overview of EMEA mobile budgets in the face of the novel coronavirus (COVID-19) outbreak.
Opinion
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Dr. Augustine Fou, August 2020
Marketers get little benefit from many adtech offerings, warns Dr Augustine Fou, and they need to pay more attention to what they are buying.
News
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11 August 2020
Half of Australian marketers are withholding their budgeted advertising spend for the rest of the year, according to new research from Ipsos and the Australian Association of National Advertisers (AANA), in a waiting game for more stability around CO
News
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05 August 2020
Democratic nominee Joe Biden’s presidential campaign is aiming to spend heavily on TV ads in the run up to the election and will also utilise 60-second spots, all of which stands in contrast to the Trump campaign.
News
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04 August 2020
More than £1 billion was taken out of traditional advertising expenditure during the UK’s lockdown period, according to new data from Nielsen which finds that between March 23 and June 30 there was a 48% year-on-year drop in spend.
News
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04 August 2020
Mobile advertising continues to see growth in the UK, despite the impact of COVID-19 on marketing budgets, according to a new WARC report which finds brands looking to engage consumers in a socially distanced world largely through video and social.
Data
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WARC Data, August 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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Paul Dyson, WARC Exclusive, April 2020
Brand building takes time – two to five years – and might initially be less profitable than an activation only strategy so it is important to be able to forecast over at least a 5-year period to reassure the marketing team the strategy is correct.
Article
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WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in audio.
Article
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WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in search.
Data
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Zoe McCready, WARC Data, July 2020
This article summarises the results of the Global Marketing Index for July 2020, when the signs of recovery became apparent as rates of decline decreased across all GMI indices.
News
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29 July 2020
After a 70% reduction in US adspend activities in the COVID-19 shadow, McDonald’s has accrued a “sizable marketing war chest” it intends to invest in the back half of 2020, according to Chris Kempczinski, the QSR’s president and CEO.
