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WARC Talks: 'The double bottom line' – valuing profit and the planet

Article • Grace Kite, Jonathan Wise and Suresh Balaji, WARC Exclusive, January 2022

WARC Talks the Marketer's Toolkit 2022 in a series of 5 podcasts covering the key themes identified in the report, with this episode focusing on valuing profit and the planet.

The Marketer’s Toolkit: Future Thinking 2022

Article • WARC Exclusive, January 2022

Part of the Marketer’s Toolkit 2022, this Future Thinking report examines five emerging metrics, frameworks and concepts that we believe will be most important in helping to drive marketing effectiveness in 2022 and beyond.

Digital marketing budgets accelerated in December

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of global marketing budgets by medium between July and December 2021.

Global Marketing Index: December 2021

Data • Zoe McCready, WARC Data, December 2021

This article summarises the results of the Global Marketing Index for December 2021, when marketing budgets reached the highest rate of growth since the inception of the Global Marketing Index.

Marketer's Toolkit: European Regional Trends Report 2022

Article • WARC Exclusive, January 2022

Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the European market.

The emerging commerce advertising landscape in Europe: signals, trends, outlook

Article • IAB Europe, Research on WARC, December 2021

Macro changes during the pandemic have accelerated long-term growth of digital advertising.

Marketing budgets accelerated strongly in November

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of global marketing budgets by medium between June and November 2021.

Global Marketing Index: November 2021

Data • Zoe McCready, WARC Data, November 2021

This article summarises the results of the Global Marketing Index for November 2021, when APAC saw an increased rate of growth across all key indices compared to stable rates in Europe and the Americas.

Cracking the CODE in Pharma: A framework for more effective Healthcare marcomms

Article • WARC Exclusive, December 2021

This report, developed in association with Accenture Interactive, is an analysis of successful Pharma and Healthcare campaigns from 2010 – 2021 using WARC’s case study database.

Why the UK broadcast giants want to be part of the CTV in-crowd

Opinion • Virginie Dremeaux, November 2021

A survey by FreeWheel and CoLab Media Consulting finds advertisers increasingly attracted to ‘advanced TV’ media, such as connected TV and video-on-demand platforms.

TV accelerated its marketing budget growth in October

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of global marketing budgets by medium between May and October 2021.

We’ve put purpose before profit, what about the next level of accountability?

Opinion • Richard Reeves, November 2021

Brand spend accountability was in the spotlight at a recent AOP webinar. Managing director Richard Reeves outlines how the industry can move towards a new level of social responsibility.

Global Marketing Index: October 2021

Data • Zoe McCready, WARC Data, October 2021

This article summarises the results of the Global Marketing Index for October 2021, when Americas saw a decreased rate of growth across all key indices.

The B2B Effectiveness Code: Creativity and effectiveness in B2B marketing from 2010-2021

Article • The B2B Institute, WARC & Lions, WARC Exclusive, October 2021

The B2B Institute at LinkedIn, in partnership with WARC and Lions, undertook a major study to analyse the effectiveness of ten years’ of B2B marketing campaigns and to replicate Lions and WARC’s B2C study The Effectiveness Code.

What we know about wearout and decay

Article • WARC Best Practice, October 2021

This article provides marketers with information and guidance about avoiding advertising wearout and decay.

Modern marketing in Vietnam: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across Vietnam on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Marketing budget growth has slowed in recent months

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of global marketing budgets by medium between May and September 2021.

Modern marketing in Indonesia: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across Indonesia on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Driving effectiveness with direct mail: Making a physical impact in a digital world

Article • WARC Exclusive, October 2021

This report, developed in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use direct mail, both as lead media and in the media mix.

Global Marketing Index: September 2021

Data • Zoe McCready, WARC Data, September 2021

This article summarises the results of the Global Marketing Index for September 2021, when APAC saw a renewed contraction across all key indices.

Modern marketing in India: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Long-term focus and messaging consistency delivered the best results during COVID: Effie Awards Canada analysis

Article • Stephen Whiteside, Event Reports, September 2021

Analysis of the 2021 Effie Awards Canada demonstrated that marketers who continued to focus on brand building during the COVID-19 pandemic were rewarded with impressive results.

19% of B2B marketing budgets go to advertising

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of B2B marketing budgets.

The science of effective media: How to improve ROI from media investment

Article • Claire Fenner and James Dixon, WARC Exclusive, September 2021

Atomic 212° founding partners Claire Fenner and James Dixon deep dive into the guiding principles and practices of media buying, with a focus on the importance of deploying a scientific process of hypothesis, test, learn, document and repeat.

Architecting the future of marketing in APAC: The use of mobile in the digital marketing mix

Data • WARC Data, September 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Rethinking brand for the rise of digital commerce

Article • WARC Exclusive, June 2021

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
The WARC Guide to Structuring for effectiveness

Article • WARC Best Practice, April 2020

A summary of new thinking and best practice on structuring for effectiveness, from the WARC Guide.
What we know about wearout and decay

Article • WARC Best Practice, October 2021

This article provides marketers with information and guidance about avoiding advertising wearout and decay.
From upper-funnel campaigns to competitor ads and the ‘halo effect’: Analytic Partners outlines ten insights to boost marketing effectiveness

Article • Stephen Whiteside, Event Reports, ARF DATAxSCIENCE, June 2021

Analytic Partners, a data analytics consultancy and tech firm, has drawn on a vast dataset, covering around 45 nations, to identify several drivers of marketing effectiveness.