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Ski-Doo: Escape Mountain

Rankings • WARC Media 100, 2021

Snowmobile retailer Ski-Doo drove incremental sales and grew market share by connecting with extreme winter sports enthusiasts and releasing an adrenaline-filled documentary.

Staffing levels back into growth across all regions

Data • Cinzia Petio, WARC Data Points, April 2021

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

Global Marketing Index: March 2021

Data • Zoe McCready, WARC Data, March 2021

This article summarises the results of the Global Marketing Index for March 2021, when all regions came back in growth for staffing levels.

Connected TV advertising sales doubled in 2020

Data • Rob Clapp, WARC Data Points, March 2021

An overview of programmatic connected TV advertising sales in 2020.

Staffing levels see first growth in a year

Data • Rob Clapp, WARC Data Points, March 2021

An overview of staffing levels globally and in the Americas, Asia Pacific and Europe, according to WARC's Global Marketing Index.

Fitbit: Future of Fit

Case Study • SABRE Awards, IN2, North America, Best in Online/Virtual Events, 2021

Fitbit, a consumer electronics company, launched a campaign five months into the COVID-19 pandemic to show the media, and consumers, how Fitbit could help everyone's overall health, particularly in such difficult times.

Microsoft Teams: Solving Video Fatigue through Together Mode

Case Study • SABRE Awards, IN2, North America, Technology/Clean Energy/Green Energy, 2021

Microsoft Teams, a business communicant platform, positioned its product Together Mode to help people working from home worldwide feel more connected to their colleagues and decrease mental fatigue.

MUCINEX® Changes the OTC Landscape By Going DTC

Case Study • SABRE Awards, IN2, North America, Best Use of Social Networks, 2021

Mucinex, a cold and flu medicine, produced its own line of clothing and held a live fashion show on YouTube to provide comfort to people when they're feeling unwell in order to increase online sales.

John Hancock: Camp John Hancock – Manulife

Case Study • SABRE Awards, IN2, North America, Employee Activism/Engagement, 2021

John Hancock, a US insurance company, supported its employees and their families during the COVID-19 pandemic with events and benefits for its employees and a virtual summer camp for their children.

Global Marketing Index: February 2021

Data • Zoe McCready, WARC Data, February 2021

This article summarises the results of the Global Marketing Index for February 2021, when the index for staffing levels came back into growth for the first time since February 2020.

Half of brands achieve an ROI of $1.06

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the distribution of return on investment (ROI) from $1 spent on media.

B2B organisations need better support from their agencies

Opinion • Simon Woolley, February 2021

B2B organisations are proactively plotting brand stretch and moves into new geographies and industries in 2021, but their PR and Marketing agencies aren’t on the same page, says Simon Woolley.

Search and social drive 44% of publisher page views

Data • Rob Clapp, WARC Data Points, February 2021

An overview of search and social referrals to digital publishers.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

Facebook takes 28 cents in every online ad dollar

Data • Rob Clapp, WARC Data Points, January 2021

An overview of Facebook's market share of online advertising spend by region.

Global Marketing Index: January 2021

Data • Zoe McCready, WARC Data, January 2021

This article summarises the results of the Global Marketing Index for January 2021, when the Headline GMI and the global index for marketing budgets show stabilising rates of growth.

CMOs adopt ‘low risk, low return’ strategies for 2021

News • 25 January 2021

Almost three-quarters (73%) of chief marketing officers in North America, the UK, France and Germany intend to play it safe by relying on existing customers to fuel growth in 2021, according to a new survey from research firm Gartner.

Global Marketing Index: A review of 2020

Data • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.

Media Owner Profile: JCDecaux, Regions

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of JCDecaux includes data on advertising revenue by region and market.

Nearly half of consumers tried a new store last year

Data • Rob Clapp, WARC Data Points, January 2021

An overview of consumers shopping at a new store throughout the coronavirus (COVID-19) outbreak in 2020.

Social media is driving mobile commerce growth

Data • Rob Clapp, WARC Data Points, January 2021

An overview of mobile e-commerce traffic growth and acquisition channels in Europe and North America.

Global Marketing Index: December 2020

Data • Zoe McCready, WARC Data, December 2020

This article summarises the results of the Global Marketing Index for December 2020, when the global index for marketing budgets reached its highest ever levels of growth.

Global Marketing Index: November 2020

Data • Zoe McCready, WARC Data, November 2020

This article summarises the results of the Global Marketing Index for November 2020, when the Headline GMI and the global index for marketing budgets maintained growth.

Paramount Pictures: Sonic the Hedgehog Speeds to Mobile Success

Case Study • MMA Smarties, Bronze, North America, 2020

Paramount Pictures, a film studio, launched an interactive mobile campaign to generate awareness and excitement for the upcoming film release of Sonic the Hedgehog.

Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
How marketers can win with Gen Z and Millennials post-COVID-19

Article • Carmen Bona, WARC Exclusive, June 2020

Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.
What we know about marketing to children

Article • WARC Best Practice, February 2020

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
What we know about marketing to women

Article • WARC Best Practice, February 2020

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Anheuser-Busch InBev and Fiat Chrysler accounted for most Super Bowl LII ad time

Data • WARC Data Points, February 2018

An overview of network ad time by type during Super Bowl broadcasts between 2014–2018.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.