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Snapchat approaches 300m daily active users worldwide

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of Snapchat daily active users in Q2 2021.

Netflix marketing spend grows 39% as competition heats up

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Netflix's marketing spend and subscriber growth.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

All regions set to record ad growth in 2022

Data • James McDonald, WARC Data Points, July 2021

An overview of the growth in global advertising investment by region forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

TikTok users have trebled over past year

Data • Rob Clapp, WARC Data Points, July 2021

An overview of TikTok users across the world between Q1 2020 and Q1 2021.

Global Marketing Index: June 2021

Data • Zoe McCready, WARC Data, June 2021

This article summarises the results of the Global Marketing Index for June 2021, when global marketing budgets and trading conditions continued to show highest rates of growth.

Change the Ref: Fearful girl

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Non-profit gun safety organisation Change The Ref created an on-ground stunt using Wall Street's Fearless Girl to make the gun-control conversation top of mind in the days leading up to the US midterm elections.

Visit Flanders: Mud soldier

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Visit Flanders, the Flemish tourism authority, forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors from Europe, North America and Australia.

The Christopher D. Smithers Foundation: Hey, Charlie

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

The Christopher D Smithers Foundation, a non-profit organisation, raised awareness of the opioid addiction crisis among young people in the US by launching Hey, Charlie, a film shot for teens by teens.

Nike: Dream Crazy

Case Study • Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2021

Nike, a sportswear brand, celebrated the 30th anniversary of Nike's Just Do It campaign by refreshing its original rebellious spirit for a new generation.

Hewlett Packard Enterprise: All in the name of healthcare

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Hewlett Package Enterprise, an IT company, created HPE GreenLake, a platform that addressed the data needs of healthcare organisations in the United States.

Ping Identity: Chief identity champion

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Ping Identity, a security company, increased its footprint in the technology and cybersecurity market in the United States.

ASL Print FX: Launching in a notoriously 'local-only' culture

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

ASL Print FX, a custom label printing company specialising in the CPG and beverage industries, broke into the 'local only' market of the Napa Valley wine industry in the United States.

JetBlue: AirSMR

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

US airline JetBlue literally cut through the negative noise to achieve standout at the most cluttered time of the year.

Representus: The dictators address america

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Bi-partisan non-profit RepresentUS ran a social media campaign to encourage voter participation in the United States' 2020 election.

Ski-Doo: Escape Mountain

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

Snowmobile brand, Ski-Doo, created a 45-minute documentary to build hype among winter sports enthusiasts and grow sales in USA and Canada.

U.S. Army: In Our Boots – 360 VR experience

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

Armed forces branch, the US Army, created a 360 VR experience to show prospects the realities of Army life and drive recruitment numbers in the US.

Campbell's: Dinner Insurance

Case Study • WARC Awards for Effectiveness, Bronze, Customer Experience, 2021

Campbell's, the soup brand, supported nervous first-time Thanksgiving cooks during COVID with its Dinner Insurance campaign in the US.

Global Marketing Index: May 2021

Data • Zoe McCready, WARC Data, May 2021

This article summarises the results of the Global Marketing Index for May 2021, when global marketing budgets maintained highest ever rates of growth.

North America, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in North America between 2013 and 2020.

Media Owner Profile: JCDecaux, Regions

Data • Rob Clapp, WARC Data Points, May 2021

This Media Owner Profile of JCDecaux includes data on advertising revenue by region and market.

Global Marketing Index: April 2021

Data • Zoe McCready, WARC Data, April 2021

This article summarises the results of the Global Marketing Index for April 2021, when global marketing budgets and staffing levels saw the highest ever rates of growth.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, May 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

North America, Second screening

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of second screening (using another device while watching TV) in North America.

How marketers can win with Gen Z and Millennials post-COVID-19

Article • Carmen Bona, WARC Exclusive, June 2020

Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.
What we know about marketing to women

Article • WARC Best Practice, May 2021

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
What we know about marketing to children

Article • WARC Best Practice, May 2021

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
Anheuser-Busch InBev and Fiat Chrysler accounted for most Super Bowl LII ad time

Data • WARC Data Points, February 2018

An overview of network ad time by type during Super Bowl broadcasts between 2014–2018.
What we know about podcasts in marketing

Article • WARC Best Practice, March 2021

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".