Middle East & North Africa

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One-third of consumers prefer to shop for groceries online

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of consumer preference for buying groceries online or in-store.

Ikea: Buy with your time

Case Study • AME Awards, Silver, 2021

IKEA, a furniture and homeware brand, launched an activation that converted the time spent on a trip to IKEA into a currency that people could use to purchase items from IKEA in the UAE.

Emirates NBD: The wise ones

Case Study • AME Awards, Finalist, 2021

Emirates NBD, a bank, launched a campaign in the United Arab Emirates to increase new acquisition volumes, recover Business-as-Usual volumes and increase existing customer usage value.

TikTok: #CreateForGood

Case Study • AME Awards, Finalist, 2021

TikTok, a social network platform, launched a campaign in the MENA region to raise awareness on the importance of sign language.

The Mohammed bin Rashid Al Maktoum Global Initiatives: The world’s tallest donation box

Case Study • AME Awards, Gold, 2021

The Mohammed bin Rashid Al Maktoum Global Initiatives, a philanthropic foundation, raised US$3.3m to support people living in poverty in the UAE.

Home Centre: A Dad's Job

Case Study • AME Awards, Silver, 2021

Home Centre, a home décor brand, challenged the taboo of single parenting in the Gulf region and won both share of heart and share of wallet with Arab mothers.

UAE Government Media Office: Double moon

Case Study • AME Awards, Regional Platinum – Middle East & Africa, Gold, 2021

UAE Government Media Office, a government entity, created excitement in the UAE about the probe the country had sent to Mars.

Mobily: ProtectSet

Case Study • AME Awards, Silver, 2021

Mobily, a telco brand, sparked a conversation around grooming and online sexual abuse by releasing a new gaming headset.

Knorr: Rooftop farms

Case Study • AME Awards, Gold, 2021

Knorr, a food brand, launched tackled the hunger crisis in Egypt by launching its Rooftop Farms initiative.

Emirates NBD: The wise ones

Case Study • Tahaab Rais, WARC Media Awards, Shortlisted, Best Use of Data, 2021

Banking brand Emirates NBD used data from active users to create its own 'wise' brand ambassadors and grew customer acquisition and brand engagement in the United Arab Emirates.

Home Centre: A dad's job

Case Study • Tahaab Rais, WARC Media Awards, Shortlisted, Effective Channel Integration, 2021

Home furniture retailer, Home Centre, bravely tackled a cultural taboo to transform conventional Father's Day communications in the Middle East.

adidas: Beyond the surface

Case Study • Adrian Mutescu, Anna Sadykova, WARC Media Awards, Shortlisted, Effective Channel Integration, 2021

Sportswear brand, Adidas, changed the conversation about inclusivity in water with its Beyond the Surface campaign promoting inclusive swimwear for women in MENA.

43% of adults follow influencers, with food creators most popular

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of adults following influencers on social media across 17 markets and by influencer type.

JCDecaux, Revenue, Q1 2011–

Data • WARC Data Points (Dynamic), November 2021

An overview of JCDecaux's revenue by OOH format and market.

Spotify, Active users, Q4 2016–