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Atolye Games: Turkey’s largest esports event 'Istanbul Backgammon Tournament'

Case Study • MMA Smarties, Bronze, EMEA, 2020

Atoyle Games, an esports and gaming agency, hosted the Istanbul Backgammon Tournament and broke the Guinness World Record for the largest backgammon tournament online.

Magnum’s legendary crack sound x Spotify 3D Audio

Case Study • MMA Smarties, Silver, EMEA, 2020

Magnum, an ice cream brand, partnered with Spotify in Turkey and used audio assets to invite consumers to liberate themselves and take a break for a little moment of pleasure with Magnum.

İşbank: Pay to the Future - Geleceğe Öde

Case Study • MMA Smarties, Silver, EMEA, 2020

Isbank, a banking brand, created a new platform called Gelecege Ode (Pay to the Future) to financially assist small- and medium-sized enterprises (SMEs).

Coca-Cola: e-Euro 2020

Case Study • MMA Smarties, Silver, EMEA, 2020

Coca-Cola, a soft drink brand, increased revenue by leveraging esports in Turkey.

Ford Focus: Chain Interactive Stories

Case Study • MMA Smarties, Bronze, EMEA, 2020

Ford Focus, an automobile brand, achieved a wide reach in Turkey with its interactive Instagram campaign.

Elidor: X Udemy

Case Study • MMA Smarties, Silver, EMEA, 2020

Elidor, a haircare brand, positioned itself as a brand that contributes positively to society and cares about women's development in Turkey by collaborating with an online education platform.

Carte d'Or: Do Something Sweet at Home

Case Study • MMA Smarties, Silver, EMEA, 2020

Carte d'Or, an ice cream brand, broadcast live concerts and released practical recipes as a means of making people happy at home during the COVID-19 pandemic in Turkey.

Coca-Cola: Support Your Locals with DCO

Case Study • MMA Smarties, Gold, EMEA, 2020

Coca-Cola, a soft drink brand, set out to help local restaurants in Turkey by advertising on their behalf with a dynamic banner campaign following the re-opening of restaurants after the COVID-19 lockdown.

DenizBank takes a data-driven approach with Adjust to reduce costs

Case Study • MMA Smarties, Gold, EMEA, 2020

DenizBank, a banking brand, decreased mobile ad spend while maintaining user acquisition campaigns in Turkey.

Garanti BBVA: Mobile App

Case Study • MMA Smarties, Bronze, EMEA, 2020

Garanti BBVA, a financial services company, increased awareness and relevancy of its mobile app, Garanti BBVA Mobile, in Turkey.

Yalı Spor: The Great Google Shopping Hack

Case Study • MMA Smarties, Silver, EMEA, 2020

Yali Spor, a sportswear retailer, merged Google Analytics and CRM data to reduce the cost of sales and increase the conversion rate and return on investment (ROI).

İşbank: Maximum Gaming Card

Case Study • MMA Smarties, Gold, EMEA, 2020

Isbank, a banking brand, connected with millennial and Gen Z consumers in Turkey by focusing on esports and creating a sub-brand called Maximum Gaming.

Obsesso: Enjoy the moments at home

Case Study • MMA Smarties, Silver, EMEA, 2020

OSESSO, an iced coffee brand, partnered with Spotify to create customised playlists for consumers in Turkey.

Yapı Kredi: Screen Time Discount

Case Study • MMA Smarties, Gold, EMEA, 2020

Yapi Kredi, one of Turkey's largest publishing houses, created a campaign around the smartphone feature that displayed the amount of time spent using the smartphone to encourage young people to read more books.

Akbank: The Rising of New Generation T

Case Study • MMA Smarties, Gold, EMEA, 2020

Akbank, a banking brand and parental company of electronic money transfer platform Tosla increased app installs for Tosla in Turkey with a mobile campaign that ran across Facebook, YouTube, Twitch and TikTok.

Love Beauty and Planet: Good Loop Donation

Case Study • MMA Smarties, Gold, EMEA, 2020

Love Beauty and Planet, a personal care brand, helped to rebuild Turkish forests after forest fires with a video campaign.

Bepanthol: #Babil'sNumber

Case Study • MMA Smarties, Gold, EMEA, 2020

Bepanthol, a skincare brand, improved brand perceptions by collaborating with a local celebrity and embedding brand messaging in a newly released TV series.

Akbank: Walled Garden

Case Study • MMA Smarties, Gold, EMEA, 2020

Akbank, a banking brand, promoted the Akbank Mobile app by leveraging machine-learning to target consumers in Turkey with personalised offers.

İşbank: İşCep Marketplace

Case Study • MMA Smarties, Gold, EMEA, 2020

Isbank, a banking brand, launched the IsCep Marketplace ecosystem with the objectives of increasing Marketplace usage and the number of IsCep users.

App Samurai: Covid19 Resilience Grant EMEA

Case Study • MMA Smarties, Gold, EMEA, 2020

App Samurai, a service used by app makers to grow their apps, launched a global campaign to assist start-up apps during the COVID-19 pandemic.

Cheetos: Mustache

Case Study • MMA Smarties, Gold, EMEA, 2020

Cheetos, a brand of cheese puff snack, launched an interactive mobile video ad to promote its latest moustache-shaped product in Turkey.

İşbank: Virtual Assistant Maxi - Covid-19 Adaption

Case Study • MMA Smarties, Gold, EMEA, 2020

Isbank, a banking brand, ran a PR campaign across Turkey to raise customer awareness of Isbank's AI-based virtual assistant Maxi, who assisted customers throughout the coronavirus pandemic.

Cornetto: My Fairy Tale

Case Study • MMA Smarties, Silver, EMEA, 2020

Cornetto, an ice cream brand, launched its new product Unicornetto in Turkey by reversing the stereotypical fairy-tale tropes of women passively waiting for love.

İşbank: Maximum İşyerim App

Case Study • MMA Smarties, Silver, EMEA, 2020

Isbank, a banking brand, increased downloads of its digital payment app Maximum Isyerim in Turkey by utilising local news sites and industry-related websites.

İsbank: İmeceMobil App

Case Study • MMA Smarties, Gold, EMEA, 2020

Isbank, a banking brand, set out to make ImeceMobile a centre where different parts of the agriculture sector could come together and to drive app downloads among farmers in Turkey.

2020 MENA Strategy Report: Insights from the WARC Prize for MENA Strategy

Article • WARC Exclusive, September 2020

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy.
Vodafone Egypt: How to make small seem big

Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0

This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.
Coca-Cola: Uniting through music

Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017

This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.
Bentley: An Extraordinary Journey to the Future

Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020

Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content.
KFC: Scroll-Thru

Case Study • Damayanti Purkayastha, WARC Awards, Silver and Path-To-Purchase Award, Effective Social Strategy, 2020

KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East.
Global advertising spend to fall by 8.1% in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.