Middle East & North Africa
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Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Rob Clapp, WARC Data Points, September 2020
Data • Rob Clapp, WARC Data Points, September 2020
Data • Cinzia Petio, WARC Data Points, September 2020
Data • Cinzia Petio, WARC Data Points, September 2020
Data • Cinzia Petio, WARC Data Points, September 2020
Data • Cinzia Petio, WARC Data Points, September 2020
Data • Cinzia Petio, WARC Data Points, September 2020
Data • Rob Clapp, WARC Data Points, August 2020
Data • Rob Clapp, WARC Data Points, July 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
Data • Cinzia Petio, WARC Data, June 2020
Case Study • AME Awards, Finalist, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Media 100, 2020
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Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Article • WARC Exclusive, April 2020
A special report looking at how WARC's global guidelines for marketing effectiveness apply in the MENA region. -
Case Study • Tahaab Rais, Tala Arakji, WARC Media Awards, Silver, Best Use of Data, 2019
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love. -
Article • WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.
