Middle East & North Africa

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

Arçelik, a household appliances brand, increased sales in Turkey by redesigning its stores with the Arçelik Experience Centre, allowing customers to fully explore the products it has to offer.

Vodafone: Red Line

Rankings • WARC Media 100, 2020

Vodafone, a telecommunications brand, created a movement against inequality by creating AI technology that removed sexist discourse from Turkish media.

Doritos: Cool & Hot 360 interactive video

Rankings • WARC Media 100, 2020

Doritos, a tortilla chip brand produced by PepsiCo, created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.

Eti Ahenk: 'Me Moments'

Case Study • Ceren Avman, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Confectionery brand Eti used a partnership with Spotify to deliver songs via embedded packaging codes to launch its Ahenk chocolate bar in Turkey.

Vodafone: Ceyd'a

Case Study • MMA Smarties, Silver, Turkey, 2019

Vodafone, a telecommunication brand, promoted its Vodafone Red service among young Turkish consumers by creating an algorithm that targeted consumers when they made a relevant search using voice technology.

DİMES Voice command

Case Study • MMA Smarties, Silver, Turkey, 2019

DIMES, a squeezed juice brand, partnered with a recipe website to launch a voice-controlled breakfast-recipe reader, which increased brand awareness and market share in Turkey.

Hillside Beach Club: Feel Good App

Case Study • MMA Smarties, Bronze, Turkey, 2019

Hillside Beach Club, a hotel brand, gave guests the chance to pick what movie would be screened on movie night through its app to encourage downloads and usage.

Vodafone: Half Marathon

Case Study • MMA Smarties, Bronze, Turkey, 2019

Vodafone, a telecommunications brand, used its sponsorship of the Turkish half marathon to reach both participants and non-participants through targeted ads to either buy their marathon kit or avoid the traffic.

Koçtaş Oracle DMP: Power of Data

Case Study • MMA Smarties, Silver, Turkey, 2019

Koçtaş, a home improvement brand, increased conversion in Turkey by creating targeted campaigns on social using data collection and analysis from Oracle Technology and Google Doubleclick Bid Manager.

Sony Pictures / Men In Black: Cookie Neuralyzer

Case Study • MMA Smarties, Gold, Turkey, 2019

Men In Black, a film produced by Sony Pictures, was promoted in Turkey by creating banner ads that allowed users to have a smoother browsing experience by letting them kill cookie memories.

Garanti BBVA: Playable Ads

Case Study • MMA Smarties, Bronze, Turkey, 2019

Garanti BBVA, a financial services provider, introduced a playable ad model to increase user downloads and login rates in Turkey.

Gameloft Turkey: Asphalt 9 Legends – Global launch

Case Study • MMA Smarties, Gold, Turkey, 2019

Asphalt, a mobile racing game produced by Gameloft, created an audience segmentation study to encourage app downloads in Turkey.

Vodafone: Project We Commit

Case Study • MMA Smarties, Gold, Turkey, 2019

Vodafone, the telecoms provider, increased sales in Turkey by creating targeted banner ads that promoted its internet among neighbourhoods that had recently experienced a power cut.

Castrol Magnatec: Yandex Zero Speed Banner project

Case Study • MMA Smarties, Silver, Turkey, 2019

Castrol Magnatec, a brand of engine oil, targeted consumers stuck in traffic with geo-targeted mobile banner ads to encourage product usage across Turkey.

Adidas: Ultraboost 3D Audio & Spotify

Case Study • MMA Smarties, Gold, Turkey, 2019

Adidas, a sportswear brand, increased awareness of its new Ultraboost shoes among Turkish fitness enthusiasts by creating an audio ad targeting them on Spotify.

Garanti BBVA: SME Dashboard

Case Study • MMA Smarties, Bronze, Turkey, 2019

Garanti BBVA, a financial services provider, created an optimised Facebook video ad that increased awareness of its app's new dashboard feature to increase app downloads and logins.

fastPay: Top Up and Keep Moving!

Case Study • MMA Smarties, Bronze, X (Global), 2019

Denizbank, a financial services brand, successfully increased brand awareness and user engagement with its mobile app FastPay, by launching a geotargeting campaign in Turkey.

Isbank's Personal Assistant 'Maxi' Launch Campaign

Case Study • MMA Smarties, Finalist, X (Global), 2019

Isbank, a bank, created an artificial intelligence-based mobile banking assistant, available 24/7, to answer customer questions and increase brand awareness by improving personal communications.

Yapı Kredi Digital Onboarding via Video Assistant

Case Study • MMA Smarties, Finalist, X (Global), 2019

Yapi Kredi, a Turkish banking services brand, successfully launched its mobile banking app using a multi-media campaign strategy.

Dimes Voice Command

Case Study • MMA Smarties, Bronze, X (Global), 2019

DIMES, a squeezed juice brand, partnered with a recipe website to launch a voice-controlled breakfast-recipe reader, which increased brand awareness and market share in Turkey.

Doritos Cool & Hot 360 Interactive Video

Case Study • MMA Smarties, Best in Show, Turkey, & Silver, X (Global), 2019

Doritos, the snack brand, successfully launched its new Cool and Hot product globally, by introducing it through a 360-degree custom mobile video campaign.

Renault Turkey: Rennovative Test Drive

Case Study • MMA Smarties, Finalist, X (Global), 2019

Renault, a car brand, successfully increased its rate of Megan Sedan test drives by partnering with a home-delivery app, which enabled Turkish users to schedule their test drives at a location and time of their choosing.

Yaani: Turn Your Searches Into Trees

Case Study • MMA Smarties, Bronze, X (Global), 2019

Yaani, an internet search engine, increased brand awareness and daily search volume in Turkey by developing a campaign that promised to plant a tree for every 100 searches conducted on its platform.

Turkcell BiP Messenger: Kim 1 GB İster Newest way to entertain

Case Study • MMA Smarties, Gold, EMEA, 2019

Turkcell BiP Messenger, a Turkish messaging app, developed a trivia chatbot that awarded users with data packages in order to increase brand awareness and in-app purchases in Turkey.

Lifecell: IG roadblock

Case Study • MMA Smarties, Finalist, EMEA, 2019

Lifecell, a mobile network company, successfully increased its internet package sales by partnering with Instagram influencers to deliver branded content to Turkish viewers.