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Simple: #ChooseKindness

Case Study • SABRE Awards, EMEA, Gold, 2021

Simple, a skincare brand, quickly redesigned the launch of its new Simple Daily Skin Detox product range in Turkey to stand by actress and influencer Asli Bekiroglu and condemn cyberbullying.

Apple extends advertising lead following iOS 14.5

Data • Rob Clapp, WARC Data Points, June 2021

An overview of Apple's share of advertising spend before and after iOS 14.5.

Anadolu Efes Spor Kulübü: Identity

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2021

Anadolu Efes, a Turkish professional basketball team, increased game attendance and fan support for the club in Turkey by launching a new brand identity in the form of a flaming star.

Ülker: Cikolatali Gofret White launch campaign

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Established Turkish chocolate brand Ulker needed to win new customers, grow sales and penetration, and attract youth to defeat a challenge to its market-leading chocolate-covered wafer.

Turkey, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Turkey between 2013 and 2020.

Turkey, Second screening

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of second screening (using another device while watching TV) in Turkey.

Turkey, Ad blocking

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of ad blocking in Turkey.

Yalı Spor: The Great Google Shopping Hack

Case Study • MMA Smarties, Silver, EMEA, 2020

Yali Spor, a sportswear retailer, merged Google Analytics and CRM data to reduce the cost of sales and increase the conversion rate and return on investment (ROI).

Yapı Kredi: Screen Time Discount

Case Study • MMA Smarties, Gold, EMEA, 2020

Yapi Kredi, one of Turkey's largest publishing houses, created a campaign around the smartphone feature that displayed the amount of time spent using the smartphone to encourage young people to read more books.

Garanti BBVA: Mobile App

Case Study • MMA Smarties, Bronze, EMEA, 2020

Garanti BBVA, a financial services company, increased awareness and relevancy of its mobile app, Garanti BBVA Mobile, in Turkey.

DenizBank takes a data-driven approach with Adjust to reduce costs

Case Study • MMA Smarties, Gold, EMEA, 2020

DenizBank, a banking brand, decreased mobile ad spend while maintaining user acquisition campaigns in Turkey.

Coca-Cola: Support Your Locals with DCO

Case Study • MMA Smarties, Gold, EMEA, 2020

Coca-Cola, a soft drink brand, set out to help local restaurants in Turkey by advertising on their behalf with a dynamic banner campaign following the re-opening of restaurants after the COVID-19 lockdown.

Elidor: X Udemy

Case Study • MMA Smarties, Silver, EMEA, 2020

Elidor, a haircare brand, positioned itself as a brand that contributes positively to society and cares about women's development in Turkey by collaborating with an online education platform.

Magnum’s legendary crack sound x Spotify 3D Audio

Case Study • MMA Smarties, Silver, EMEA, 2020

Magnum, an ice cream brand, partnered with Spotify in Turkey and used audio assets to invite consumers to liberate themselves and take a break for a little moment of pleasure with Magnum.

Coca-Cola: e-Euro 2020

Case Study • MMA Smarties, Silver, EMEA, 2020

Coca-Cola, a soft drink brand, increased revenue by leveraging esports in Turkey.

Ford Focus: Chain Interactive Stories

Case Study • MMA Smarties, Bronze, EMEA, 2020

Ford Focus, an automobile brand, achieved a wide reach in Turkey with its interactive Instagram campaign.

İşbank: Pay to the Future - Geleceğe Öde

Case Study • MMA Smarties, Silver, EMEA, 2020

Isbank, a banking brand, created a new platform called Gelecege Ode (Pay to the Future) to financially assist small- and medium-sized enterprises (SMEs).

Atolye Games: Turkey’s largest esports event 'Istanbul Backgammon Tournament'

Case Study • MMA Smarties, Bronze, EMEA, 2020

Atoyle Games, an esports and gaming agency, hosted the Istanbul Backgammon Tournament and broke the Guinness World Record for the largest backgammon tournament online.

Akbank: The Rising of New Generation T

Case Study • MMA Smarties, Gold, EMEA, 2020

Akbank, a banking brand and parental company of electronic money transfer platform Tosla increased app installs for Tosla in Turkey with a mobile campaign that ran across Facebook, YouTube, Twitch and TikTok.

Bepanthol: #Babil'sNumber

Case Study • MMA Smarties, Gold, EMEA, 2020

Bepanthol, a skincare brand, improved brand perceptions by collaborating with a local celebrity and embedding brand messaging in a newly released TV series.

Love Beauty and Planet: Good Loop Donation

Case Study • MMA Smarties, Gold, EMEA, 2020

Love Beauty and Planet, a personal care brand, helped to rebuild Turkish forests after forest fires with a video campaign.

İşbank: Maximum Gaming Card

Case Study • MMA Smarties, Gold, EMEA, 2020

Isbank, a banking brand, connected with millennial and Gen Z consumers in Turkey by focusing on esports and creating a sub-brand called Maximum Gaming.

Obsesso: Enjoy the moments at home

Case Study • MMA Smarties, Silver, EMEA, 2020

OSESSO, an iced coffee brand, partnered with Spotify to create customised playlists for consumers in Turkey.

İşbank: Maximum İşyerim App

Case Study • MMA Smarties, Silver, EMEA, 2020

Isbank, a banking brand, increased downloads of its digital payment app Maximum Isyerim in Turkey by utilising local news sites and industry-related websites.

Cornetto: My Fairy Tale

Case Study • MMA Smarties, Silver, EMEA, 2020

Cornetto, an ice cream brand, launched its new product Unicornetto in Turkey by reversing the stereotypical fairy-tale tropes of women passively waiting for love.

2020 MENA Strategy Report: Insights from the WARC Prize for MENA Strategy

Article • WARC Exclusive, September 2020

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Vodafone Egypt: How to make small seem big

Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0

This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.
Coca-Cola: Uniting through music

Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017

This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.
Bentley: An Extraordinary Journey to the Future

Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020

Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content.
Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.