Pedigree, the petfood brand owned by Mars, wanted to grow the market for packaged dogfood by attracting new users who were likely to stick to the first petfood brand they bought.
SUNNYVALE, California: Yahoo's first quarter results fell short of analysts' expectations as its revamped online search advertising system, dubbed Panama, failed to provide the hoped-for impetus to close the gap on market leader Google .
SUNNYVALE, California: Panama, the new and eagerly anticipated search-advertising portal from Yahoo, is to be unleashed one month ahead of its original launch date, according to an announcement Tuesday by the company's chairman/ceo Terry Semel .
Research Paper•
Ana Cláudia Hernandes Fioratti, ESOMAR, Latin American Conference, Rio de Janeiro, October 2006
This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico.
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19.
Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur.
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