Home Topics Geographies Latin America

Latin America

Latest
Most Read

Filter by

Brazil (969)

Argentina (424)

Mexico (349)

Latin America (general region) (348)

Colombia (163)

Chile (94)

Peru (74)

Puerto Rico (30)

Ecuador (17)

Uruguay (16)

Venezuela (15)

Costa Rica (14)

Dominican Republic (14)

Search in

Case studies (50)

Articles (51)

Research papers (135)

News (11)

Opinion (2)

Data (94)

Rankings (5)

Show only

Recommended

(8)

Videos

(12)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Categories

Brands

Location

Source

348 results found

Reset Filters

Search in

Case studies (50)

Articles (51)

Research papers (135)

News (11)

Opinion (2)

Data (94)

Rankings (5)

Show only

Recommended

(8)

Videos

(12)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Industry Sector

template

Brand

template

Location

template

Source

template

348 results found

Sort by

Global Marketing Index: February 2021

Data • Zoe McCready, WARC Data, February 2021

This article summarises the results of the Global Marketing Index for February 2021, when the index for staffing levels came back into growth for the first time since February 2020.

Half of brands achieve an ROI of $1.06

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the distribution of return on investment (ROI) from $1 spent on media.

Search and social drive 44% of publisher page views

Data • Rob Clapp, WARC Data Points, February 2021

An overview of search and social referrals to digital publishers.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

Global Marketing Index: January 2021

Data • Zoe McCready, WARC Data, January 2021

This article summarises the results of the Global Marketing Index for January 2021, when the Headline GMI and the global index for marketing budgets show stabilising rates of growth.

Media Owner Profile: JCDecaux, Regions

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of JCDecaux includes data on advertising revenue by region and market.

Media Owner Profile: Facebook, Rest of World

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes Rest of World (Africa, Latin America and the Middle East) data on advertising revenue, daily active users and monthly active users.

Global Marketing Index: A review of 2020

Data • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.

Media Owner Profile: Netflix, Latin America

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Latin America.

Nearly half of consumers tried a new store last year

Data • Rob Clapp, WARC Data Points, January 2021

An overview of consumers shopping at a new store throughout the coronavirus (COVID-19) outbreak in 2020.

Global Marketing Index: December 2020

Data • Zoe McCready, WARC Data, December 2020

This article summarises the results of the Global Marketing Index for December 2020, when the global index for marketing budgets reached its highest ever levels of growth.

World Animal Protection: Love is blind – Changing attitudes towards the global dolphin entertainment industry

Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2020

World Animal Protection, a global charity for the prevention of animal suffering, used its research into visitors to dolphin venues worldwide to fuel its campaign to end the promotion of dolphin venues.

LATAM Airlines: How monetising NPS helped us take CX investment decisions

Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020

LATAM Airlines, an airline holding company, developed a calculator that monetised net promoter scores to facilitate decision making regarding customer experience (CX).

Global Marketing Index: November 2020

Data • Zoe McCready, WARC Data, November 2020

This article summarises the results of the Global Marketing Index for November 2020, when the Headline GMI and the global index for marketing budgets maintained growth.

Online FMCG consumer spend is 46% higher than in store

Data • Rob Clapp, WARC Data Points, November 2020

An overview of online and offline FMCG consumer spend by region.

Global connected TV ad sales grow 70% but EMEA sees decline

Data • Rob Clapp, WARC Data Points, November 2020

An overview of connected TV advertising sales by region in 2020.

Millicom: Sangre TIGO

Case Study • SABRE Awards, LATAM, Geographic, Gold, 2020

Millicom, a telecommunications company, created a series of dynamic and interactive workshops for its employees across Latin America to give them enhanced clarity on workplace culture.

Pantene: Suéltate El Pelo

Case Study • SABRE Awards, LATAM, Geographic, Gold, 2020

Pantene, a haircare brand, increased awareness of its Combing Creme products across Latin America by creating an unbranded pop song and music video that encouraged women to let their hair down.

Zoom: Connecting People During the Covid-19 Pandemic

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Zoom, a video communications company, launched a publicity campaign across Latin America during the COVID-19 pandemic that used 24/7 media monitoring to identify negative coverage and provide statements and interviews to combat them.

Novartis: Delivering excellence in the midst of a global pandemic

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Novartis, a pharmaceutical company, relaunched its annual summit as a digital event in Mexico during the Coronavirus pandemic with an innovative format and ground-breaking presentations to maintain engagement.

Global Marketing Index: October 2020

Data • Zoe McCready, WARC Data, October 2020

This article summarises the results of the Global Marketing Index for October 2020, when the Headline GMI and the global index for marketing budgets came back into growth.

Constrained consumers are more likely to be omnichannel shoppers

Data • Rob Clapp, WARC Data Points, October 2020

An overview of purchase channels among constrained and insulated consumers.

Innovate or die! Or die innovating? Innovation from the perspective of Latin American consumers

Research Paper • Noelia Bellucci, ESOMAR Conference papers, Latin America, 2020

Maru/Matchbox, a market researcher, launched a study of more than 2,500 consumers in Latin America to uncover what consumers think of brand innovations.

Monetising NPS to drive investment in CX: How monetising NPS helped LATAM Airlines take CX

Research Paper • André D’Abreu, Heitor Torres, Dana DiGregorio and Shane Baxendale, ESOMAR Conference papers, Latin America, 2020

LATAM Airlines Group, an airline holding company, launched a three-stage research programme to provide insights into expected return from investment in CX.

Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Consumers split on how brands should advertise during COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), March 2020

An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets.
Consumers expect businesses to step-up and help tackle COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak.
Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Consumers are more approving of COVID-related advertising than "normal" campaigns

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19.
Global advertising spend to fall by 8.1% in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.