Home Topics Geographies Latin America

Latin America

Latest
Most Read

Filter by

Brazil (987)

Argentina (433)

Latin America (general region) (359)

Mexico (358)

Colombia (167)

Chile (98)

Peru (77)

Puerto Rico (30)

Ecuador (17)

Uruguay (16)

Venezuela (15)

Costa Rica (14)

Dominican Republic (14)

Search in

Case Studies (53)

Articles (51)

Research Papers (135)

News (11)

Opinion (2)

Data (102)

Rankings (5)

Show only

Recommended

(8)

Videos

(13)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

359 results found

Reset Filters

Search in

Case Studies (53)

Articles (51)

Research Papers (135)

News (11)

Opinion (2)

Data (102)

Rankings (5)

Show only

Recommended

(8)

Videos

(13)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

359 results found

Sort By

Global Marketing Index: April 2021

Data • Zoe McCready, WARC Data, April 2021

This article summarises the results of the Global Marketing Index for April 2021, when global marketing budgets and staffing levels saw the highest ever rates of growth.

CTV’s share of online video impressions has quadrupled since 2016

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of video impressions by device since 2016.

Media Owner Profile: Facebook, Rest of World

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Facebook includes Rest of World (Africa, Latin America and the Middle East) data on advertising revenue, daily active users and monthly active users.

Snapchat adds 15m daily users, approaches 300m total

Data • Rob Clapp, WARC Data Points, April 2021

An overview of Snapchat's daily active users by region in Q1 2021.

Online groceries most popular in APAC, growing quickest in North America

Data • Cinzia Petio, WARC Data Points (GlobalWebIndex), April 2021

An overview of online grocery shopping in Q4 2020.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

Media Owner Profile: Netflix, Latin America

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Latin America.

Staffing levels back into growth across all regions

Data • Cinzia Petio, WARC Data Points, April 2021

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

Global Marketing Index: March 2021

Data • Zoe McCready, WARC Data, March 2021

This article summarises the results of the Global Marketing Index for March 2021, when all regions came back in growth for staffing levels.

Connected TV advertising sales doubled in 2020

Data • Rob Clapp, WARC Data Points, March 2021

An overview of programmatic connected TV advertising sales in 2020.

Staffing levels see first growth in a year

Data • Rob Clapp, WARC Data Points, March 2021

An overview of staffing levels globally and in the Americas, Asia Pacific and Europe, according to WARC's Global Marketing Index.

Global Marketing Index: February 2021

Data • Zoe McCready, WARC Data, February 2021

This article summarises the results of the Global Marketing Index for February 2021, when the index for staffing levels came back into growth for the first time since February 2020.

Half of brands achieve an ROI of $1.06

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the distribution of return on investment (ROI) from $1 spent on media.

Search and social drive 44% of publisher page views

Data • Rob Clapp, WARC Data Points, February 2021

An overview of search and social referrals to digital publishers.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Global Marketing Index: January 2021

Data • Zoe McCready, WARC Data, January 2021

This article summarises the results of the Global Marketing Index for January 2021, when the Headline GMI and the global index for marketing budgets show stabilising rates of growth.

Global Marketing Index: A review of 2020

Data • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.

Media Owner Profile: JCDecaux, Regions

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of JCDecaux includes data on advertising revenue by region and market.

Nearly half of consumers tried a new store last year

Data • Rob Clapp, WARC Data Points, January 2021

An overview of consumers shopping at a new store throughout the coronavirus (COVID-19) outbreak in 2020.

Global Marketing Index: December 2020

Data • Zoe McCready, WARC Data, December 2020

This article summarises the results of the Global Marketing Index for December 2020, when the global index for marketing budgets reached its highest ever levels of growth.

World Animal Protection: Love is blind – Changing attitudes towards the global dolphin entertainment industry

Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2020

World Animal Protection, a global charity for the prevention of animal suffering, used its research into visitors to dolphin venues worldwide to fuel its campaign to end the promotion of dolphin venues.

LATAM Airlines: How monetising NPS helped us take CX investment decisions

Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020

LATAM Airlines, an airline holding company, developed a calculator that monetised net promoter scores to facilitate decision making regarding customer experience (CX).

Global Marketing Index: November 2020

Data • Zoe McCready, WARC Data, November 2020

This article summarises the results of the Global Marketing Index for November 2020, when the Headline GMI and the global index for marketing budgets maintained growth.

Online FMCG consumer spend is 46% higher than in store

Data • Rob Clapp, WARC Data Points, November 2020

An overview of online and offline FMCG consumer spend by region.

Techo Latam: Settlements (Favelas)

Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2020

Non-profit organisation, Techo Latam, used an innovative online campaign to help end the settlements (favelas) across Chile, Argentina, Colombia, Brazil and Peru.

Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Global advertising spend to fall by 8.1% in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.
Half of millennials are using e-commerce more and plan to continue after lockdown

Data • Rob Clapp, WARC Data Points, June 2020

An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Neutrogena: A moisturizer for those who never stop

Case Study • Agustina Saggese, Alita Pereyra, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.