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Online FMCG consumer spend is 46% higher than in store

Data • Rob Clapp, WARC Data Points, November 2020

An overview of online and offline FMCG consumer spend by region.

Global connected TV ad sales grow 70% but EMEA sees decline

Data • Rob Clapp, WARC Data Points, November 2020

An overview of connected TV advertising sales by region in 2020.

Millicom: Sangre TIGO

Case Study • SABRE Awards, LATAM, Geographic, Gold, 2020

Millicom, a telecommunications company, created a series of dynamic and interactive workshops for its employees across Latin America to give them enhanced clarity on workplace culture.

Pantene: Suéltate El Pelo

Case Study • SABRE Awards, LATAM, Geographic, Gold, 2020

Pantene, a haircare brand, increased awareness of its Combing Creme products across Latin America by creating an unbranded pop song and music video that encouraged women to let their hair down.

Zoom: Connecting People During the Covid-19 Pandemic

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Zoom, a video communications company, launched a publicity campaign across Latin America during the COVID-19 pandemic that used 24/7 media monitoring to identify negative coverage and provide statements and interviews to combat them.

Novartis: Delivering excellence in the midst of a global pandemic

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Novartis, a pharmaceutical company, relaunched its annual summit as a digital event in Mexico during the Coronavirus pandemic with an innovative format and ground-breaking presentations to maintain engagement.

Global Marketing Index: October 2020

Data • Zoe McCready, WARC Data, October 2020

This article summarises the results of the Global Marketing Index for October 2020, when the Headline GMI and the global index for marketing budgets came back into growth.

Constrained consumers are more likely to be omnichannel shoppers

Data • Rob Clapp, WARC Data Points, October 2020

An overview of purchase channels among constrained and insulated consumers.

Hispanics across the Americas: Evolution of Hispanic culture in the US and the global impact of Latin America today

Research Paper • Roberto Ruiz and Rachel Bonsignore, ESOMAR Conference papers, Latin America, 2020

GfK Consumer Life, a consumer trend study, and Univision Communications, an American media company, launched a study into shifts in the mindsets of Hispanic consumers in the US and Latin America.

Insights 24/7: Understanding the consumer in real-time: step to anticipate change

Research Paper • Damian Suarez and Sebastián Silva, ESOMAR Conference papers, Latin America, 2020

This article considers how understanding the consumer in real-time is a step towards anticipating change.

Future proof strategies: User-centred innovation for the cement market

Research Paper • Gonzalo Roqué, Tomás L. Ortiz Ferrer and Juan Ignacio Urani, ESOMAR Conference papers, Latin America, 2020

Holcim, a Swiss-based global building materials and aggregates company, implemented a collaborative design strategy to find common patterns in user problems in Argentina and find immediate solutions.

Monetising NPS to drive investment in CX: How monetising NPS helped LATAM Airlines take CX

Research Paper • André D’Abreu, Heitor Torres, Dana DiGregorio and Shane Baxendale, ESOMAR Conference papers, Latin America, 2020

LATAM Airlines Group, an airline holding company, launched a three-stage research programme to provide insights into expected return from investment in CX.

Sustainable tourism: The next big opportunity for Latin America

Research Paper • Julia Fillingame, ESOMAR Conference papers, Latin America, 2020

Explores the topic of sustainable tourism and promotes it as the next big opportunity for Latin America.

Brands with purpose: Taking advantage of social trends by defining a purpose

Research Paper • Ana Sofía Hernández Laya and Itala Padilla Bahamonde, ESOMAR Conference papers, Latin America, 2020

Procter & Gamble, a multinational consumer goods corporation, examined if South American consumers are ready for purpose-driven marketing by launching a questionnaire and online panel in the region.

Innovate or die! Or die innovating? Innovation from the perspective of Latin American consumers

Research Paper • Noelia Bellucci, ESOMAR Conference papers, Latin America, 2020

Maru/Matchbox, a market researcher, launched a study of more than 2,500 consumers in Latin America to uncover what consumers think of brand innovations.

Snapchat sees v-shaped recovery with ad revenue rising 52%

Data • Rob Clapp, WARC Data Points, October 2020

An overview of Snapchat's latest advertising revenue and daily active users in Q3 2020.

Global trading conditions back in growth

Data • Zoe McCready, WARC Data Points, October 2020

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

Asian m-commerce uptake well ahead of other regions

Data • Rob Clapp, WARC Data Points, October 2020

An overview of device penetration for e-commerce by region.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, October 2020

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

Media Owner Profile: Netflix, Latin America

Data • Rob Clapp, WARC Data Points, October 2020

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Latin America.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, October 2020

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Global Marketing Index: September 2020

Data • Zoe McCready, WARC Data, September 2020

This article summarises the results of the Global Marketing Index for September 2020, when the global index for trading conditions came back into growth.

Media Owner Profile: Facebook, Rest of World

Data • Rob Clapp, WARC Data Points, October 2020

This Media Owner Profile of Facebook includes Rest of World (Africa, Latin America and the Middle East) data on advertising revenue, daily active users and monthly active users.

Minor recovery in print circulation expected for 2021

Data • Rob Clapp, WARC Data Points, September 2020

An overview of print circulation forecasts by region between 2020 and 2024.

Half of online consumers have used voice or visual search in the past month

Data • Rob Clapp, WARC Data Points, September 2020

An overview of consumer use of voice and visual search globally and in specific regions.

Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points, April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Consumers are more approving of COVID-related advertising than "normal" campaigns

Data • Rob Clapp, WARC Data Points, April 2020

An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19.
Consumers split on how brands should advertise during COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets.
Consumers expect businesses to step-up and help tackle COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak.
Neutrogena: A moisturizer for those who never stop

Case Study • Agustina Saggese, Alita Pereyra, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.