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Research Paper •
Data •This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Article •This article reviews the results of the Global Marketing Index across 2020.
Data •An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Data •An overview of purchase drivers and livestream consumption across seven countries (Brazil, China, France, Germany, India, the UK and the US).
Case Study •GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.
Case Study •Unilever's deodorant brand Axe Target achieved its marketing goals through innovation on radio combined with the use of mobile.