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Research Paper •
Data •An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Data •An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.
Data •An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.
Data •An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Article •This article reviews the results of the Global Marketing Index across 2020.
Case Study •Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.