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Johnson's Baby: HCPs' and parents' educational omnichannel model

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Johnson's Baby, a baby care brand, launched a campaign in Colombia, Mexico and Panama to reach new parents and health care providers online.

Bogotá Museum of Modern Art (MAMBO): Museum for rent

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

The Museum of Modern Art Bogotá (MAMBO), a museum, increased revenues and number of visits through a stunt that saw it being put up for rent in Colombia.

AB Inbev: The Friendship Bank

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Poker Beer, a beer brand, launched a campaign in Colombia to protect itself during the month when its biggest competitor was launching its new beer.

Colgate: How to plant a tree by just moving a finger

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Colgate, a dental products brand, launched a reforestation campaign in Colombia to promote its bamboo toothbrush.

Pony Malta: Flavors of another dimension

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Pony Malta, a malt drink brand, launched its special edition Pix (chocolate flavour) and Bit (cookie flavour) drinks in Colombia during the COVID-19 pandemic.

Toyota: The most powerful Toyota

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Car manufacturer, Toyota, brought solar energy to an isolated community to demonstrate the power of its vehicles in Colombia.

Claro Colombia: Walk with me

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

During the Covid-19 pandemic, Claro, a Colombian telecommunications operator, held a virtual pride walk in Colombia to stand out among other brands that show their support for the LGBT+ community during Pride month.

Pony Malta: #UsernamesAgainstBullying

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Pony Malta, a drinks brand, launched a campaign in Colombia to tackle cyberbullying.

Peace Products: Peace Products

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Peace Products created a unique seed brand with the global appeal necessary to turn Colombia's small farmers into profitable entrepreneurs.

Ayuda Humanitaria Para Venezuela: The good drug trafficking

Case Study • WARC Awards for Effectiveness, Bronze, Collaboration & Culture, 2021

Non-profit NGO Fundacion Colibri turned the negativity of Colombian drug-trafficking on its head to ensure the continued flow of humanitarian aid into in Venezuela.

Pony Malta: Pony breaaak

Case Study • WARC Awards for Effectiveness, Silver, Instant Impact, 2021

Colombian malt soft drink Pony Break ran a hyper-personalised TV and social media campaign to reverse rapidly declining sales during the Covid-19 pandemic.

Aguila Beer: The Beer Cap Project

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Beer brand Aguila changed consumer behaviour and grew brand favourability and affinity scores in Colombia by alerting customers to the dangers of binge drinking through a cap redemption scheme.

Colombia, Media consumption overview, 2018-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Colombia between 2018 and 2020.

Colombia, Second screening

Data • WARC Data Points (Dynamic), May 2021

An overview of second screening (using another device while watching TV) in Colombia.

Colombia, Ad blocking

Data • WARC Data Points (Dynamic), May 2021

An overview of ad blocking in Colombia.

One in five fans use mobile apps to consume sports content

Data • Cinzia Petio, WARC Data Points (Curated), April 2021

An overview of sports consumption on mobile apps in 2021.

Colombia con Memoria Foundation: Narcostore.co

Rankings • WARC Creative 100, 2021

Colombia con Memoria Foundation increased donations by revealing the true victims behind the drug trade.

Credibanco: Yo me quedo en mi Negocio

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

CredibanCo, an electronic payments developer, developed a digital hub platform in Colombia to help companies avoid bankruptcy during the Coronavirus pandemic.

BCW Colombia: “Connecting in an Infoxicated era”

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

BCW Colombia, a PR and communications agency, increased brand awareness in Colombia by launching a forum event that debated a range of topics affecting the communications industry.

The power of your own diaspora: Learnings about the use of online communities

Research Paper • Pedro Fernández and Laura Catalina Gómez, ESOMAR Conference papers, Latin America, 2020

ProColombia, the national trade promotion organisation in Colombia, explored the value of establishing an online community of Colombians living abroad and the impact they can have on Colombian exporters.

Biometric to optimise customer engagement: How measurement of the no-conscious response facilitates brand relaunch

Research Paper • Francesca Castañeda Fassioli and Andrés Botero Cardona, ESOMAR Conference papers, Latin America, 2020

Belcorp, a manufacturer and distributor of cosmetics and personal care products, and Synapbox, a software company, relaunched Belcorp's Esika brand in Colombia and Peru by carrying out traditional and co-creation research activities to better understand the market before launch.

Shopping apps see growth in Latin America but conversion rate declines

Data • Rob Clapp, WARC Data Points (Curated), October 2020

An overview of shopping app performance in Argentina, Brazil, Colombia and Mexico since July 2019.

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points (Curated), September 2020

An overview of advertising fraud by country and industry.

Facebook video grows 49% in Latin America but brands struggle to attract viewers

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of social video views by country, content creator and genre across Latin America during COVID-19.

YouTube is removing less inappropriate content

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of YouTube videos and channels removed for violating community guidelines.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Consumers receptive to 'shoppertainment'

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), January 2021

An overview of purchase drivers and livestream consumption across seven countries (Brazil, China, France, Germany, India, the UK and the US).
Greenpeople: Water Measure

Case Study • Paula Queiroz, Claudio Lima, WARC Awards, Entrant, Effective Innovation, 2020

GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.
Axe: Visual Radio

Case Study • MMA Smarties, Finalist, LATAM, 2017, pp. 0-0

Unilever's deodorant brand Axe Target achieved its marketing goals through innovation on radio combined with the use of mobile.