Latin America

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Space: Monzón – Idol. Champion. Murderer.

Case Study • Giselle Insaurralde, Gustavo Cosentino, WARC Awards, Entrant, Effective Content Strategy, 2020

TV channel Space adopted a strong segmentation strategy in Argentina to target distinct groups of viewers, and capture a new and more diverse audience.

Axe: Boca vs. River, the Match of the Century

Case Study • Tatiana Moizo, Carolina Sarlo, Patricio Shilton, Vanesa García, Ornella Carricarte, WARC Awards, Entrant, Effective Social Strategy, 2020

Male personal care brand Axe turned to sponsorship to increase awareness and growth in Argentina.

Rexona: Grab Life by the Hands

Case Study • Patricio Shilton, Alejandro Gleser, WARC Awards, Entrant, Effective Content Strategy, 2020

Number-one deodorant in Argentina, Rexona created a precision marketing campaign to launch its new hand soap, grow market share and generate awareness.

Dove: #ProjectShowUs

Case Study • Lucia Yanes, Patricio Shilton, Moizo Tatiana, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020

Dove the beauty brand created an online image library to break beauty stereotypes in Argentina.

Neutrogena: A moisturizer for those who never stop

Case Study • Agustina Saggese, Alita Pereyra, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.

Cablevisión Flow: Spoilerland

Rankings • WARC Effective 100, 2020

Cablevisión, a cable television brand, drove downloads of its Flow app in Argentina by positioning it as protection against spoilers.

YPF: The promotion of a change

Rankings • WARC Effective 100, 2020

Argentinian energy company YPF successfully changed its communications by switching to sustainable sources of energy.

Noblex: The All-In Promo

Rankings • WARC Effective 100, 2020

Noblex, the electronic manufacturer, leveraged the 2018 World Cup to boost TV sales in Argentina by betting on Argentina qualifying for Russia 2018.

Sprite: I love you, Hater

Rankings • WARC Effective 100, 2020

Sprite, the soft drinks brand, connected to teenagers in Argentina by promoting love in the face of hate.

Flybondi: Fly Ultra Low Cost

Rankings • WARC Effective 100, 2020

Flybondi, a low-cost airline, raised brand awareness in Argentina by appealing to lawmakers to fly with them to save public spending.

YPF: The promotion of a change

Case Study • Case Studies on WARC, 2018

Argentinian energy company YPF successfully communicated its transition to more sustainable practices through a promotion that offered an unusual reward.

Cablevisión Flow: Spoilerland

Case Study • Case Studies on WARC, 2018

Cable TV platform Cablevisión drove downloads of its Flow app in Argentina by positioning it as protection against spoilers.

Itaú Unibanco: Beat inflation

Case Study • Case Studies on WARC, 2018

Bank Itaú Unibanco grew new accounts and consideration by siding with the people of Argentina at a time of economic uncertainty and giving them a convincing reason to become customers.

Flybondi: Fly With Us

Rankings • WARC Creative 100, 2020

Flybondi, a low-cost airline, raised brand awareness in Argentina by appealing to lawmakers to fly with them to save public spending.

Sprite: I Love You Hater

Rankings • WARC Creative 100, 2020

Sprite, the soft drinks brand, connected to teenagers in Argentina by promoting love in the face of hate.

Fran: Before maturity, after immaturity

Case Study • Case Studies on WARC, 2018

Argentine winery Nieto Senetiner launched a new wine brand to attract younger consumers and boost growth.

Flybondi: Fly Ultra Low Cost

Case Study • Case Studies on WARC, 2018

Low-cost airline Flybondi entered the Argentine market by starting a movement for positive change in the country.

Axe: Boca vs. River, the Match of the Century

Case Study • Patricio Shilton, Ornella Carricarte, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2019

Male personal care brand Axe turned to sponsorship to increase awareness and growth in Argentina.

Rexona: Grab Life by the Hands

Case Study • Patricio Shilton, WARC Media Awards, Entrant, Best Use of Data, 2019

Number-one deodorant in Argentina, Rexona created a precision marketing campaign to launch its new hand soap, grow market share and generate awareness.

Neutrogena: A moisturizer for those who never stop

Case Study • Agustina Saggese, Alita Pereyra, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.

Dove: ‘Show Us’

Case Study • Patricio Shilton, Lucia Yanes, Bianca Astuto, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Skincare brand Dove implemented a comprehensive campaign in Argentina to fulfil its brand purpose and effect a real change in society.

Space: Monzón – Idol. Champion. Murderer.

Case Study • Patricio Shilton, WARC Media Awards, Entrant, Effective Channel Integration, 2019

TV channel Space adopted a strong segmentation strategy in Argentina to target distinct groups of viewers, and capture a new and more diverse audience.

Movistar: Maria's Message

Case Study • MMA Smarties, Gold, X (Global), 2019

Movistar, a telecommunications brand, used WhatsApp's voice messaging feature to launch a hidden message campaign alerting against gender violence in Argentina.

Tuenti: Pitaya, the princess needs no saving

Case Study • MMA Smarties, Gold, X (Global), 2019

Tuenti, a mobile network operator, increased sales in Argentina by launchng a video game that placed its female heroine at the center of a fight against gender stereotypes, during Women's Day.

Diversidad en las Calles

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019

SAP, a software company, created Diversity in the Streets, which saw street artists paint portraits on walls in countries across Latin America to show the importance of diversity.