Home Topics Geographies Latin America

Latin America

Latest
Most Read

Filter by

Brazil (1,008)

Argentina (435)

Latin America (general region) (370)

Mexico (359)

Colombia (165)

Chile (101)

Peru (78)

Puerto Rico (30)

Ecuador (18)

Uruguay (16)

Costa Rica (15)

Dominican Republic (15)

Venezuela (15)

Search in

Case Studies (112)

Articles (9)

Research Papers (42)

News (5)

Opinion (0)

Data (34)

Rankings (233)

Show only

Recommended

(3)

Videos

(223)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

435 results found

Reset Filters

Search in

Case Studies (112)

Articles (9)

Research Papers (42)

News (5)

Opinion (0)

Data (34)

Rankings (233)

Show only

Recommended

(3)

Videos

(223)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

435 results found

Sort By

A third of internet users listen to podcasts each month

Data • Rob Clapp, WARC Data Points, June 2021

An overview of podcast audiences across 20 markets.

Flybondi: Fly with us

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Flybondi, a low-cost airline, raised brand awareness in Argentina by appealing to lawmakers to fly with them to save public spending.

Sprite: Love you hater

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Sprite, the soft drinks brand, connected with teenagers in Argentina by promoting love in the face of hate.

E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points, June 2021

An overview of online's share of FMCG sales value across 35 different markets.

Argentina, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Argentina between 2013 and 2020.

Argentina, Ad blocking

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of ad blocking in Argentina.

Argentina, Second screening

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of second screening (using another device while watching TV) in Argentina.

$900bn more was spent at online retailers globally last year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of e-commerce's share of retail sales across major markets.

One in five fans use mobile apps to consume sports content

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of sports consumption on mobile apps in 2021.

Argentina's move to legalize abortion underscores the limits of brands’ embracing purpose

Article • Carolina Zakrajsek, WARC Exclusive, April, 2021

Examines the actions of brands in Argentina regarding a vote over legalizing abortion in December 2020.

YouTube consumption shows double-digit growth

Data • Rob Clapp, WARC Data Points, April 2021

An overview of YouTube consumption in 15 markets between 2019 and 2020.

Dove: Project #ShowUs

Rankings • WARC Media 100, 2021

Personal care brand Dove asserted leadership in the ‘real beauty’ conversation by launching Project #ShowUS, a free-to-access database of 5,000 images and taking a stand against digitally distorted images in advertising.

Sprite: You are not alone

Rankings • WARC Creative 100, 2021

Sprite, the soft drinks brand, deepened its connection with young people by creating a safe digital environment to talk.

INCUCAI / Sony Music Entertainment: Through your eyes

Rankings • WARC Creative 100, 2021

INCUCAI, an Argentine charity, and Sony Music Entertainment, a music company, encouraged people to become cornea donors by taking away the act of seeing.

INCUCAI / Sony Music Entertainment: Through your eyes

Case Study • WARC Cases, 2020

INCUCAI, an Argentine charity, and Sony Music Entertainment, a music company, encouraged people to become cornea donors by taking away the act of seeing.

Most adults will spend more online than in store this year

Data • Rob Clapp, WARC Data Points, March 2021

An overview of whether consumers across 31 markets will spend more money online than in stores this year.

TikTok leads the social pack as user activity doubles

Data • Rob Clapp, WARC Data Points, January 2021

An overview of the growth in consumption per user of major social apps in 2020.

Mundo Sano: Not a Single Baby with Chagas

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

Mundo Sano, a scientific, nongovernmental foundation, launched a commitment for 2030 that invited professionals to promote its message to help eradicate Chagas disease in Argentina.

Mastercard: An Invitation to Approach

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Mastercard, a financial services company, utilised its partnership with CONMEBOL America's Cup Brazil to distribute match tickets to opinion leaders and launch exclusive interviews to increase awareness of its contactless payments in stadiums.

Pan American Energy: Scientific Vocations

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

Pan American Energy, a multi-source energy company, launched a program to encourage young people to take up scientific vocations in Argentina through specially-created activities and content.

Havanna Reinvention: How to keep brands relevant in a volatile global context

Research Paper • Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura, ESOMAR Conference papers, Latin America, 2020

Havanna, a food company, stepped out of its comfort zone to re-think its business model and value proposition while facing new consumer trends and a transformation in the competitive scenario in Argentina.

Shopping apps see growth in Latin America but conversion rate declines

Data • Rob Clapp, WARC Data Points, October 2020

An overview of shopping app performance in Argentina, Brazil, Colombia and Mexico since July 2019.

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points, September 2020

An overview of advertising fraud by country and industry.

Facebook video grows 49% in Latin America but brands struggle to attract viewers

Data • Rob Clapp, WARC Data Points, July 2020

An overview of social video views by country, content creator and genre across Latin America during COVID-19.

Consumers in China most interested in 5G, Europe the least

Data • Rob Clapp, WARC Data Points, July 2020

An overview of consumers' planned adoption of 5G across major markets and regions.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.
Half of millennials are using e-commerce more and plan to continue after lockdown

Data • Rob Clapp, WARC Data Points, June 2020

An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.
Consumers receptive to 'shoppertainment'

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), January 2021

An overview of purchase drivers and livestream consumption across seven countries (Brazil, China, France, Germany, India, the UK and the US).