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E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points, June 2021

An overview of online's share of FMCG sales value across 35 different markets.

Deutsche Telekom: Just Doing It – Celebrating Gen Z's activism

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

German telco Deutsche Telekom created a positive film-centred campaign to stay relevant and forge a meaningful connection with the nation's Gen Zers.

Romania, Media consumption overview, 2018-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Romania between 2018 and 2020.

Romania, Ad blocking

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of ad blocking in Romania.

Romania, Second screening

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of second screening (using another device while watching TV) in Romania.

Red Cross: Broadcast for Blood

Rankings • WARC Media 100, 2021

Humanitarian organisation Red Cross increased blood donations in Romania by placing itself at the front of news broadcasts.

Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.

Samsung Electronics Romania: Project Stratos

Case Study • SABRE Awards, In2 EMEA, Best Use of Video Networks, Gold, 2020

Samsung, an electronics brand, launched its Galaxy S9+ model into space in Romania to capture the attention of millennials.

Samsung Electronics Romania: The Banknote Concert

Case Study • SABRE Awards, In2 EMEA, Best in Digital Brand Platforms, Gold, 2020

Samsung, an electronics brand, created scannable bank notes using its AR technology to allow people to access the sold-out George Enescu Festival in Romania.

Four in five want brands to act in support of Black Lives Matter

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of public support across 18 different countries for different actions that brands can take in response to the Black Lives Matter movement.

Reteaua de sanatate REGINA MARIA: Internet's Residency Exam

Case Study • SABRE Awards, Gold, EMEA, 2020

REGINA MARIA, a private healthcare network, discouraged Romanians from self-diagnosing on the internet and highlighted the importance of visiting a doctor by using Google to take, and fail, the exam that future doctors were taking.

Rock FM: Romania has rocker blood

Case Study • SABRE Awards, Gold, EMEA, 2020

Rock FM, a radio station in Romania, encouraged Romanians to donate blood by releasing a new rock cover of classic songs whenever a blood donation bag was filled.

E-sports investment to reach $800m this year

Data • James McDonald, WARC Data Points, January 2020

An overview of global e-sports sponsorship and advertising investment and engagement among males aged 16-24 years old.

Only one-tenth of Europeans have paid for online news

Data • Rob Clapp, WARC Data Points, August 2019

An overview of payment for online news and the most popular payment types across 23 European countries.

How MSD Romania improved women's health

News • 23 May 2019

A long-term educational campaign by pharmaceutical company MSD Romania that successfully raised awareness of the dangers of cervical cancer among women and persuaded the government to address the topic has won a top SABRE award.

MSD Romania: Protect her wings!

Case Study • SABRE Awards, EMEA, Best in Show, Platinum, 2019

Pharmaceutical brand MSD Romania created a multi-platform educational campaign to raise awareness of cervical cancer and boost HPV vaccination rates in the country.

Philips: Avent - The Science of Caring

Case Study • SABRE Awards, In2 EMEA, Best Content Creation for Media Sites (Paid), Gold

Philips Avent, the UK baby care company, engaged consumers in Romania by involving men in their communications to parents.

IKEA Romania: Equality Works Better

Case Study • SABRE Awards, In2 EMEA, Best in Social Good + Public Service, Gold

IKEA, the multinational furniture company, promoted gender equality in Romania to increase reach in the country.

Lidl Romania: Lidl's Best Hater Fan

Case Study • SABRE Awards, In2 EMEA, Best Meme/Viral Campaign, Gold

Lidl, the discount supermarket chain, increased reach and engagement on Facebook in Romania by acknowledging its haters online.

Mega Image: Mega slices of life

Case Study • Cătălina Ciocîltan, Claudiu Trușcă, WARC Awards, Entrant, Effective Content Strategy, 2019

Mega Image, the leading urban Romanian supermarket chain, increased its customer acquisition following its E-Shop platform launch by using a coherent and relevant content digital strategy to raise the target audience's engagement rate.

Telekom: Vlogger Swap

Case Study • Victor Stroe, Corina Bratu, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

Telekom Romania, a Romanian telecommunications company, worked with social media influencers to challenge social attitudes and improve brand perception.

Beau Monde: Bihor Couture

Rankings • WARC Creative 100, 2019

Beau Monde, the fashion magazine in Romania, took a stand against cultural appropriation in the fashion industry through an integrated campaign that took on Dior.

Vodafone: Future Chatbot

Case Study • Victor Rotariu, WARC Awards, Entrant, Effective Content Strategy, 2018

Telco Vodafone created Future Chatbot in Romania to increase the brand's relevance to a younger target segment.

Romanian Police: The Survivors

Case Study • Ciprian Bof, WARC Awards, Entrant, Effective Social Strategy, 2018

Romanian Police reduced the number of road fatalities in the country by creating an outdoor museum about car accidents.

Franklin Templeton Investment Management – Fondul Proprietatea: Reaching the Point of No Return – A shareholder activism campaign

Case Study • SABRE Awards, Gold Sabre Award For Capital Markets Communications, EMEA, 2018

Franklin Templeton Investment Management Ltd – Fondul Proprietatea (FP), Romania's biggest investment fund, launched Reaching the Point of No Return, a campaign to position FP as an activist shareholder.

From running shops to serving customers: The Tesco turnaround story

Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020

Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.
How marketers can win with Gen Z and Millennials post-COVID-19

Article • Carmen Bona, WARC Exclusive, June 2020

Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.
What we know about marketing to women

Article • WARC Best Practice, May 2021

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
What we know about marketing to children

Article • WARC Best Practice, May 2021

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
How to stay at the forefront of SEO trends

Article • Caitlin Robertson, WARC Best Practice, March 2020

A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.
John Lewis: An amazing decade

Case Study • Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2020

John Lewis, a department store, created a series of Christmas ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.