Europe | WARC

Children’s influence on parental purchase decisions: Scale development and validation

Article • Vytautas Dikcius, Sigitas Urbonavicius, Vilmante Pakalniskiene, and Indre Pikturniene, International Journal of Market Research, Vol. 62, No. 4, 2020, pp. 449-467

The article concentrates on the delineation between children's participation and children's influence in a family purchasing process.

European Parliament Liaison Office in Lithuania: European Parliament election 2019 campaign 'Don't Be a Couch Potato'

Case Study • SABRE Awards, Gold, EMEA, 2020

European Parliament Liaison Office in Lithuania, part of the Directorate-General for Communication, increased voter turnout for European Parliament elections in Lithuania by creating a multichannel campaign that told them to stop being couch potatoes and vote.

TELE2 Lithuania: TELE2 Flying House

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

TELE2, a telecommunications brand, showed the people of Lithuania the benefits of its mobile broadband product by launching a mobile broadband-installed house attached to a hot air balloon that flew across the country.

Lithuanian Festivals Association: A public initiative 'Freedom to Rock'n'Roll'

Case Study • SABRE Awards, Gold Sabre Award For The Baltic, EMEA, 2018

Lithuanian Festivals Association, a group representing festival-goers and organisers, launched the Freedom to Rock'n'Roll initiative in Lithuania to counter new legislation forbidding alcohol sale at mass events.

DNB: Loan in a Box

Case Study • Gintarė Laurinavičiūtė, WARC Awards, Entrant, Effective Social Strategy, 2017

This case study shows how DNB, a financial services brand, increased brand awareness in Lithuania by using a local news story to engage its audience in a more humorous way.

Omnitel: Compass mobile banner

Case Study • Mykolas Pleskas and Erika Taraskeviciute, WARC Media Awards, Effective Use of Tech, 2016

This case study describes how Lithuanian mobile services provider Omnitel launched the first mobile banner to be responsive to a smartphone's in-built compass.

Directorate-General Health & Consumers (DG SANCO): Ex-smokers are Unstoppable

Case Study • European Association of Communications Agencies, Gold, Best innovative use of print Award, Euro Effies, 2012

Rather than offer a direct anti-smoking message, this campaign celebrates the ability of ex-smokers to stay away from tobacco.

Maggi Idea Launch

Case Study • European Association of Communications Agencies, Entrant, Euro Effies, 2010

This case study outlines how Nestlé responded to a reduction in the market for food products such as soups and seasonings in the struggling Baltic economies of Estonia, Latvia and Lithuania.

Lenor Parfumelle - 'Dresses in luxury'

Case Study • European Association of Communications Agencies, Entrant, Euro Effies, 2010

As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.

Sobieski - How a unique brand/product idea and creative execution created the number 2 vodka brand in 13 months

Case Study • Maksim Kuzmin, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2006

In 2004, Lithuania's vodka market was dominated by five mainstream brands with around 60% of market share.

Pantene - Pro-V Pro Health

Case Study • European Association of Communications Agencies, Bronze winner, 2006

Pantene Pro-V had enjoyed consistent, strong media support over recent years, but had failed to achieve the expected market results or a boost in brand image.

Sensodyne - Recommended by Dentists

Case Study • European Association of Communications Agencies, Gold winner, 2006

This is a story about the power of focus. By refocusing on its core essence of the 'So effective, dentists recommend it' campaign, Sensodyne was able to not only beat off the threat of a major competitive launch, but also doubled its set objectives growing European sales by 20% and value market share by 1.1%.

Olympus Mju Mini - New Eyes V

Case Study • European Association of Communications Agencies, Bronze winner, 2005

The success of the campaign 'New Eyes V' was based on introducing the high-end camera brand Olympus to young and fashionable buyers.

Private labels - a comparision in Central and Eastern Europe

Research Paper • Roman Baszun, ESOMAR, Retail Conference, Budapest, April 2005

Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years.