European Association of Communications Agencies, Grand Prix, Euro Effies, 2011
The Icelandic government wanted to reverse the negative opinion of Iceland, caused by its reputation as the biggest casualty of the 2008 financial crisis and the eruption of a dormant volcano which caused air travel chaos in 2010.
Iceland has emerged as the surprise winner of the title 'most wired nation on earth'. According to figures released by the Organisation for Economic Co-operation and Development, Iceland has the highest broadband internet use per capita at 26.7%, ...
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
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