Article•
John Gerzema, Market Leader, Quarter 2, 2013, pp. 36-39
This article, based on an international sample of 64,000 men and women, shows a consensus in how male and female values are defined and a general wish for "female" values to be more dominant.
Case Study•
European Association of Communications Agencies, Silver, Euro Effies, 2012
Brother, the printer manufacturer, needed to increase its retail distribution and grow its low level of brand awareness, especially in the UK, France and Germany.
Case Study•
Matt Springate and George Bryant, WARC Prize for Innovation, Shortlisted, 2012
In April 2010, the Eyjafjallajökulll volcano in Iceland unexpectedly erupted. Tourism numbers to Iceland plummeted ahead of the all-important summer season.
Case Study•
Matt Springate, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2011
When the Eyjafjallajökull volcano erupted in April 2010, tourism to Iceland plummeted; negative stories spread online and the country was left with a projected £180m shortfall in revenue.
Case Study•
Jay Chiat Strategic Excellence Awards, Honorable Mention, 2011
Following the 2008 financial crisis and the 2010 ash cloud that grounded flights across Europe, the Icelandic government wanted to reverse the negative buzz surrounding the nation.
Case Study•
European Association of Communications Agencies, Grand Prix, Euro Effies, 2011
The Icelandic government wanted to reverse the negative opinion of Iceland, caused by its reputation as the biggest casualty of the 2008 financial crisis and the eruption of a dormant volcano which caused air travel chaos in 2010.
Case Study•
Matt Springate, Account Planning Group - (UK), Silver, Creative Strategy Awards, 2011
A volcanic eruption had disrupted tourism to Iceland whilst the country was still dealing with the collapse of its banks and the impact of this calamity on its economy.
Iceland has emerged as the surprise winner of the title 'most wired nation on earth'. According to figures released by the Organisation for Economic Co-operation and Development, Iceland has the highest broadband internet use per capita at 26.7%, ...
E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver.
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
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