Europe | WARC

Hungarian Telekom: An Extraordinary Mother's Day

Case Study • Peter Kormanyos, Karolina Galacz, WARC Awards, Entrant, Effective Social Strategy, 2020

Telco operator Hungarian Telekom created a video-based campaign to communicate the opportunities provided by technology and generate discourse around its Magenta 1 product as a 'digital toolbox' for families in Hungary.

Hungarian Telekom: Family can be teamwork!

Case Study • Peter Kormanyos, Karolina Galacz, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020

Over three integrated campaigns, telco provider Hungarian Telekom successfully positioned Magenta 1 as not just a package deal, but a service that helps families work together.

Hungarian Telekom: Senior Gamer Club

Case Study • Peter Kormanyos, Domonkos Palfai, WARC Awards, Silver, Effective Use of Brand Purpose, 2020

Hungarian Telekom used a purpose-based native media campaign, with gaming as its core idea, to help grandparents upgrade their digital skills and reconnect with their grandchildren.

Soproni: What We Have in Common

Rankings • WARC Effective 100, 2020

Soproni, a beer brand, retained its market leader position by connecting to Hungarian culture.

Soproni: What we have in common

Case Study • Case Studies on WARC, 2016

Hungarian beer Soproni reversed an eight-year-long volume decline and improved brand metrics through a new communication platform rooted in Hungarian culture.

Coca-Cola defends pro-LGBT ad amid political pressure

News • 07/08/2019

The Coca-Cola Company has faced criticism in Hungary from a member of the country’s ruling ultra-conservative Fidesz party over a series of ads that promote LGBT acceptance, and were timed to run alongside the major international music and ...

MediaMarkt: Heroes of Sales – the first shoppable online comedy

Case Study • MIXX Awards, Silver, Branded Content and Video Advertising, 2019

MediaMarkt, a retailer for consumer electronics, created a campaign in Hungary which consisted of a 15-episode comedy web-series to advertise products in a MediaMarkt store.

Hungarian Telekom : Senior Gamer Club

Case Study • SABRE Awards, EMEA, Telecommunications , Gold, 2019

Telecoms company Telekom, used a native media campaign with gaming as its central idea to teach digital skills to grandparents in Hungary.

MediaMarkt: Black Box – The real Black Friday simulator

Case Study • Júlia Iszak, WARC Awards, Entrant, Effective Content Strategy, 2019

Consumer electronics store brand MediaMarkt took an innovative approach, based around branded-content video, to boost awareness of its brand in the run-up to Black Friday in Hungary.

MediaMarkt: Heroes of Sales

Case Study • Júlia Iszak, WARC Awards, Entrant, Effective Content Strategy, 2019

Consumer electronics store brand MediaMarkt created an original web series to raise awareness of its offline stores among Hungarian youth.

Mercedes-Benz: Inventors on the backseat

Case Study • Robert Beliczki, Aniko Miskovicz, WARC Awards, Entrant, Effective Content Strategy, 2019

Premium auto brand Mercedes-Benz used an innovative online-based campaign to boost awareness and rejuvenate its brand in Hungary.

Magyar Telekom: Race TV

Rankings • WARC Media 100, 2019

Magyar Telekom, a telecommunications company, used RFID technology and various filming methods to connect with participants of a running event.

K&H Bank: Fill the Gaps with K&H Bank!

Case Study • Direct Marketing Association - US, Silver, 2018

K&H Bank, a bank in Hungary, launched a micro-site that allows Hungarians to discuss and share what new businesses they'd love to see in their local area and gave the bank 2,512 new business applications.

They Would Stay Alive: Dead Poets Society Reloaded

Case Study • SABRE Awards, Gold Sabre Award For Consumer Health, EMEA, 2018

The National Association of Pensioners, a charitable organisation, launched They Would Stay Alive in Hungary, a health awareness campaign to communicate prevention of bacterial pneumonia in the elderly with vaccination.

OTP Voluntary Pension Fund: You can't work forever

Case Study • SABRE Awards, Gold, EMEA, Financial Services, 2017

OTP, a pension fund, used an integrated campaign to explain the importance of pensions to prevent old-age poverty, and increase signups in Hungary.

Kicking Refugees was Just the Beginning: The European Refugee Crisis, How the Open Society Foundation used qualitative social media research in defence of human rights

Research Paper • Daniel Fazekas, Balazs Denes, ESOMAR, Congress, New Orleans, September 2016

This paper describes research by the Open Society Foundation (OSF), a global human rights organisation, into public opinion in Hungary during the refugee crisis of 2015, when the Hungarian government adopted a hard-line stance against refugees.

Deutsche Telekom: Wi-Fi Dogs

Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.

Hungarian Red Cross: University blood donation challenge

Case Study • Andras Limdauer, Daniel Kocsis, Gyula Levente Mihaly, Andras Predator Kovacs et al, WARC Prize for Social Strategy, Entrant, 2016

This case study describes how the Hungarian Red Cross launched a campaign to recruit first-time blood donors among students and to raise awareness of the need for regular blood donations at Hungarian universities.

Breastfeeding at McDonald's

Case Study • SABRE Awards, Gold, EMEA, Issues management, 2016

McDonald's, an American fast food company, used PR in Hungary to channel a radical protest group's agenda into a constructive national debate whilst increasing brand preference.

Lenor: More than laundry

Case Study • European Association of Communications Agencies, Gold, Euro Effies, 2015

This case study showcases how Lenor, a fabric enhancer, replaced the existing dual communication model in Western and Central-Eastern European markets with a pan-regional one, appealing across cultures.

Cirko Film: Cinema delivery

Case Study • Direct Marketing Association - US, Bronze, DMA International ECHO Awards, 2015

This case study describes how Cirko Film, a film company in Hungary, launched a mobile cinema to raise an audience for the film 'For Some Inexplicable Reason'.

Lego : Print - 'Clean Water' and 'Climate Change' (Hungary)

Rankings • WARC Creative 100, 2015

Contains the print creative 'Clean Water' and 'Climate Change' for Lego by the agency Young & Rubicam in Hungary.

Vodafone: Sealed with a kiss

Case Study • European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Vodafone, the mobile network provider, launched a new phone tariff in Europe to increase its revenue per user by talking about the emotional connection people have with their phone.

Local Government of the 12th District, Budapest: Dog Dirt

Case Study • EACA Care Awards, 2013

This case study describes a local government campaign within a district of Budapest, the Hungarian capital, to reduce the amount of dog dirt on the streets and in parks.

Brave Camp Foundation: Brave Tree

Case Study • EACA Care Awards, 2013

Brave Camp Foundation, a Hungarian charity that provides experience based therapy for children suffering from cancer and chronic diseases, wanted to increase the number of supporters and donations.