Europe | WARC

Rankings • WARC Effective 100, 2020

Alepa, the Finnish grocery store chain, engaged with its audience through a mobile-orientated campaign.

Rankings • WARC Creative 100, 2020

Alepa, the Finnish grocery store chain, engaged with its audience through a mobile-orientated campaign.

Case Study • Cannes Creative Lions, Gold, Creative Strategy Lion, 2019

Libresse, a brand of feminine hygiene products, increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women not to be ashamed and to love their vulvas.

K Group taps motivation-based customer segments

News • 25 July 2019

K Group, the Finnish retailer, has created motivation-based customer segments to help it understand why consumers choose to shop in its stores over those of its rivals.

Data partnership lessons from Finnish retailer K Group and media owner Sanoma

Article • Alex Brownsell, Event Reports, Programmatic Pioneers Summit, May 2019

Finnish conglomerate K Group partnered with local media owner Sanoma to target audiences through motivational-based segmentation.

Finavia Oyj: #Lifeinhel

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Finavia, the Finnish airport operator, increased the number of Chinese passengers to Helsinki Airport by using a movie actor to show that the airport is so good that people wouldn’t want to leave.

Prisma: The Belt 24/7

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Prisma Kaari, the hypermarket, increased awareness of its 24/7 timings by live-streaming its conveyor belt and creating a cultural phenomenon in Finland.

Canon Vs Smartphone

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Canon, a camera brand, launched a three phase campaign in the Nordics that smashed preconceptions and let people rent a Canon to prove its superiority over a smartphone camera.

Hartwall Original Long Drink: The Greyest Day of The Year

Case Study • SABRE Awards, EMEA, Special Event, Gold, 2019

Finnish alcoholic drink brand Hartwall Original Long Drink created an integrated campaign to boost sales outside summer, while taking care not to flout Finland’s strict alcohol advertising rules.

Confederation of Finnish Industries (EK): Work Does not Discriminate

Case Study • SABRE Awards, EMEA, Associations, Gold, 2019

The Confederation of Finnish Industries, a body that represents the Finnish employee sector, launched a multichannel awareness campaign to tackle the issue of discrimination in the workplace.

Wärtsilä: Oceanic Awakening

Case Study • SABRE Awards, In2 EMEA, Best in Brand Film/Video, Gold

Wärtsilä, the Finnish marine company, communicated its vision of a future smart marine ecosystem by encouraging 20 marine cities to form a network.

Canon: Local Business Never Looked So Good

Case Study • Patrick Poulsen, Gabrielle Marcel, WARC Awards, Entrant, Effective Content Strategy, 2019

Camera company Canon ran a social campaign focusing on user generated content to drive sales and help local businesses in Scandinavia.

Canon: Rent a Canon

Case Study • Patrick Poulsen, Aneta Junkova, WARC Awards, Entrant, Effective Social Strategy, 2019

Camera brand Canon launched the world's first camera rental service on Instagram to show Nordic people how easy it is to use a Canon.

Alepa: Block Wish

Case Study • Juha Halmesvaara, WARC Awards, Silver, Effective Innovation, 2019

Alepa, the Finnish grocery store chain, ran a digital campaign that successfully improved brand perceptions and generated audience engagement.

Finavia: #Lifeinhel

Rankings • WARC Media 100, 2019

Finavia, the Finnish airport operator, used a celebrity and content marketing to showcase the comfort of its Helsinki airport.

Koskenkorva: Vodka from a village

Rankings • WARC Effective 100, 2019

Koskenkorva, the Finnish vodka brand, appealed to consumers by focusing its marketing strategy on its roots.

Why Viva La Vulva is the very definition of brand bravery

Opinion • Lucy Aitken, November 2018

Bodyform/ Libresse is rewriting the rulebook – and it’s working, according to WARC’s Managing Editor, Case Studies, Lucy Aitken.

KLM: KLM Amsterdam Sneaker

Case Study • Direct Marketing Association - US, Silver, 2018

KLM, the Dutch flag carrier airline, strongly increased travel to Amsterdam from the Nordic countries and positioned KLM in an extremely competitive market with the help of a pair of shoes.

Kyrö Distillery Company

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Kyrö Distillery Company, a Finnish distillery, designed packaging that told a story in order to promote its gin in Finland, despite strict laws on advertising alcohol.

Neste and Ponsse: Finlandia by Forest Machines

Case Study • Jari Lähdevuori, Elli Tuominen, Tommi Opas, Milka Koskela, WARC Awards, Entrant, Effective Social Strategy, 2018

Oil company Neste and forest machines manufacturer Ponsse partnered in a campaign celebrating the admirable qualities of Finnish workers to raise awareness of unemployment.

CMI: Don't Tell Martti

Case Study • SABRE Awards, Gold Sabre Award For Community Relations, EMEA, 2018

CMI, a small independent NGO, launched a fundraising campaign in Finland to raise funds for its peace meditation work, and to raise awareness, by positioning itself as a peace mediator on a global stage.

Sultan: F*ck like a Finn

Case Study • SABRE Awards, Gold Sabre Award For Integrated Marketing, EMEA, 2018

Sultan, a condom brand, launched a campaign in Finland to increase brand awareness and preference among young consumers.

Fazer Cricket Bread: Building an innovative bakery brand

Case Study • SABRE Awards, Gold Sabre Award For Food And Beverage, EMEA, 2018

Fazer, a food corporation in Finland, launched a campaign to position itself as an innovative brand.

Neste and Ponsse: Finlandia by Forest Machines

Case Study • SABRE Awards, Gold Sabre Award For Energy and Natural Resources, EMEA, 2018

Neste, the world's leading supplier of renewable diesel, and Ponsse, a manufacturer of forestry vehicles, launched Finlandia by Forest Machines, a social campaign in Finland to celebrate the Finnish worker.

How premium packaging sells Valio butter

News • 14 February 2018

HELSINKI: A premium packaging design has been the crucial element in the successful launch of Valio’s premium butter brand, which has exceeded all expectations in one European market and has done so without any marketing spend.