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Data • Rob Clapp, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, April 2021
Data • Rob Clapp, WARC Data Points, February 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Rob Clapp, WARC Data Points, December 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Rob Clapp, WARC Data Points, September 2020
Data • Rob Clapp, WARC Data Points, September 2020
Article • Euromonitor Strategy Briefings, August 2020
Case Study • SABRE Awards, In2 EMEA, PR Agency Citizenship, Silver, 2020
Case Study • SABRE Awards, In2 EMEA, Best in Crowdsourcing & Co-Creating, Gold, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Data • Rob Clapp, WARC Data Points, June 2020
Data • Rob Clapp, WARC Data Points, June 2020
Data • Rob Clapp, WARC Data Points, June 2020
Case Study • AME Awards, Best of Show, Regional Platinum - Europe, Gold, 2020
Article • Euromonitor Strategy Briefings, April 2020
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Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging. -
Article • Carmen Bona, WARC Exclusive, June 2020
Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19. -
Article • WARC Best Practice, May 2021
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • WARC Best Practice, May 2021
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships. -
Article • Caitlin Robertson, WARC Best Practice, March 2020
A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities. -
Case Study • Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2020
John Lewis, a department store, created a series of Christmas ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.
