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Global Marketing Index: February 2021

Data • Zoe McCready, WARC Data, February 2021

This article summarises the results of the Global Marketing Index for February 2021, when the index for staffing levels came back into growth for the first time since February 2020.

Half of brands achieve an ROI of $1.06

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the distribution of return on investment (ROI) from $1 spent on media.

Managing consumer demand in a recession – and the need for value

Article • Andrew Mitchell, WARC Exclusive, February 2021

Evaluates lessons from the last recession, looks at re-emerging patterns and highlights what’s unique about this COVID recession and the implications and actions for CPG retailers and manufacturers.

EU: Google and Facebook could face publisher payments in Australia-style plans

News • 10 February 2021

The European Parliament is considering new powers to force platforms to accept binding arbitration in licensing talks and to give publishers advance warnings of algorithmic changes, in a major blow to Google and Facebook, who have opposed such measur

Search and social drive 44% of publisher page views

Data • Rob Clapp, WARC Data Points, February 2021

An overview of search and social referrals to digital publishers.

Marketers are unprepared for a cookieless future

News • 05 February 2021

A majority of European marketers appreciate the need to get ready for a future without cookies – now under 12 months away – but a significant proportion feel their company is not prepared, according to IAB Europe.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

Facebook takes 28 cents in every online ad dollar

Data • Rob Clapp, WARC Data Points, January 2021

An overview of Facebook's market share of online advertising spend by region.

Media Owner Profile: Comcast

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Comcast includes data on advertising revenue by segment (Cable Communications, NBCUniversal and Sky) and audience numbers in the US.

Global Marketing Index: January 2021

Data • Zoe McCready, WARC Data, January 2021

This article summarises the results of the Global Marketing Index for January 2021, when the Headline GMI and the global index for marketing budgets show stabilising rates of growth.

Brands can build a branding programme around sustainability

News • 26 January 2021

Brands need to have not only a strategy that advances their sustainability credentials with investors but also an ongoing programme to explain that to consumers, according to InSites Consulting.

Consumer attitudes on sustainability shift

News • 25 January 2021

The pandemic may be uppermost in people’s minds, but they haven’t forgotten about sustainability – and a majority of Europeans actually think climate change is as important as the COVID-19 pandemic, research shows.

UK sees six-year leap in e-commerce, ahead of China and the US

Data • Rob Clapp, WARC Data Points, January 2021

An overview of e-commerce's share of retail sales between 2011 and 2020 across seven major markets.

The changing face of sustainability and what it means for brands part 2: Decision frames, tackling barriers and branding

Article • Brian Carruthers, WARC Exclusive, January 2021

Advice from InSites Consulting on how brands can respond to changing consumer attitudes to issues around sustainability.

Klarna: Heartbeats 4 Sneakers

Case Study • DMA (UK), Gold, 2020

Klarna, a financial services brand, launched the world's first bot-free sneaker raffle as part of its campaign Heartbeats 4 Sneakers, generating huge PR and views on YouTube.

Media Owner Profile: JCDecaux, Regions

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of JCDecaux includes data on advertising revenue by region and market.

Media Owner Profile: Facebook, Europe

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Facebook includes Europe data on advertising revenue, daily active users and monthly active users.

The changing face of sustainability and what it means for brands part 1: Understanding consumer attitudes

Article • Brian Carruthers, WARC Exclusive, January 2021

Research by InSites Consulting has uncovered shifting consumer attitudes towards issues around sustainability.

Global Marketing Index: A review of 2020

Data • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.

Media Owner Profile: Netflix, Europe, Middle East and Africa

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Europe, Middle East and Africa (EMEA).

Nearly half of consumers tried a new store last year

Data • Rob Clapp, WARC Data Points, January 2021

An overview of consumers shopping at a new store throughout the coronavirus (COVID-19) outbreak in 2020.

Effie analysis: How premium brands use marketing to survive recessions

News • 14 January 2021

Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of abating, but strong brands can overcome these barriers, according to a new collaborative report from EACA, Effie Awards Europe, and the Effectiveness Partnershi

The worst of times, the best of times

Article • EACA/Effie Awards Europe, Research on WARC, January, 2021

The effect of the COVID-19 pandemic on people, brands and business could be seismic and long-lasting; some outcomes will certainly be category-specific, but they will also depend on how individual brands respond.

Half of consumers use at least two SVOD services

Data • Rob Clapp, WARC Data Points, January 2021

An overview of the number of subscription video-on-demand (SVOD) services used by households in the United States and Western Europe.

Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
Something old, something new: What can brands do in e-commerce during this recession?

Article • David Carr, WARC Exclusive, April 2020

E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver.
E-commerce shopping more frequent because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.
The strategies working in COVID-19 specific communications

Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020

Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers.
What we know about marketing to women

Article • WARC Best Practice, February 2020

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.