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Media Owner Profile: JCDecaux, Regions

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of JCDecaux includes data on advertising revenue by region and market.

Global Marketing Index: July 2021

Data • Zoe McCready, WARC Data, July 2021

This article summarises the results of the Global Marketing Index for July 2021, when long term growth across marketing budgets and trading conditions was evident across all regions.

Snapchat approaches 300m daily active users worldwide

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of Snapchat daily active users in Q2 2021.

Media Owner Profile: Facebook, Europe

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Facebook includes Europe data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Netflix marketing spend grows 39% as competition heats up

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Netflix's marketing spend and subscriber growth.

Association of Innovative Pharmaceutical Industry: The birth of a new influencer – Vaxinator fights hoaxes

Case Study • SABRE Awards, EMEA, Gold, 2021

The Association of Innovative Pharmaceutical Industry (AIFP), a pharmaceutical association, created an avatar to convince people in Slovakia that vaccines are safe and effective.

Ecolab: Becoming water smart, for good

Case Study • SABRE Awards, EMEA, Gold, 2021

Ecolab, a provider of water, hygiene and infection prevention services, worked with the European Union (EU) to develop the Smart Water Alliance platform to tackle the issue of water shortage.

Nissan: Leaf Dream Drive

Case Study • SABRE Awards, EMEA, Gold, 2021

Nissan, an automobile brand, launched an album to position its electric vehicle (EV), the Nissan LEAF, as the ideal vessel with which to lull to sleep a child.

Mine: From Boring To Brilliant – How Clarity Put The PR Back Into GDPR For Start-Up Mine

Case Study • SABRE Awards, EMEA, Gold, 2021

Mine, an AI privacy start-up, launched a highly targeted influencer campaign in the UK, France and Germany to make the GDPR relevant to its consumers and drive sign-ups on the website.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

All regions set to record ad growth in 2022

Data • James McDonald, WARC Data Points, July 2021

An overview of the growth in global advertising investment by region forecast for 2021 and 2022.

Media Owner Profile: Netflix, Europe, Middle East and Africa

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Europe, Middle East and Africa (EMEA).

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

TikTok users have trebled over past year

Data • Rob Clapp, WARC Data Points, July 2021

An overview of TikTok users across the world between Q1 2020 and Q1 2021.

Global Marketing Index: June 2021

Data • Zoe McCready, WARC Data, June 2021

This article summarises the results of the Global Marketing Index for June 2021, when global marketing budgets and trading conditions continued to show highest rates of growth.

Creator marketing reached €1.3bn last year in Europe

Data • Rob Clapp, WARC Data Points, June 2021

An overview of creator/influencer marketing spend in Europe.

Data privacy is the main barrier to mobile marketing growth

Data • Rob Clapp, WARC Data Points, June 2021

An overview of barriers to mobile marketing's growth according to marketing professionals in EMEA.

State of the industry 2021: Mobile marketing in EMEA

Data • WARC Data, June 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

HP: Apollo, to the moon and back

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

In Europe, HP, an IT supplier, developed a new framework so that when RFPs were in play, prospects were already emotionally connected with the company's commercial and technical value.

ServiceNow: The Connected Customer Framework

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

ServiceNow, a global enterprise technology business, used a six-month campaign to increase its visibility within a non-IT audience in Europe.

Renaissance in the living room – connected TV on the rise

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Linear viewing is up across Europe, driving adoption of CTV services as high-reach shared viewing delivers new ad possibilities.

Toyota: Everything Flipped

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Car manufacturer, Toyota, shifted long-standing perceptions of its Yaris model by partnering superstar gymnast Katelyn Ohashi for a launch campaign in the UK.

Sipsmith: Scaling up and sustaining it

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

British craft gin Sipsmith invested in a distinctive mass-media campaign to reverse declining sales, grow share and attract new drinkers.

Global Marketing Index: May 2021

Data • Zoe McCready, WARC Data, May 2021

This article summarises the results of the Global Marketing Index for May 2021, when global marketing budgets maintained highest ever rates of growth.

From running shops to serving customers: The Tesco turnaround story

Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020

Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.
What we know about marketing to women

Article • WARC Best Practice, May 2021

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
How marketers can win with Gen Z and Millennials post-COVID-19

Article • Carmen Bona, WARC Exclusive, June 2020

Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.
What we know about marketing to children

Article • WARC Best Practice, May 2021

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
How to stay at the forefront of SEO trends

Article • Caitlin Robertson, WARC Best Practice, March 2020

A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.
John Lewis: An amazing decade

Case Study • Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2020

John Lewis, a department store, created a series of Christmas ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.