News
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17/09/2020
Europe saw a 35% rise in e-commerce app installs during the coronavirus pandemic – 12% higher than during the final-quarter holiday shopping season in 2019 – underlining the need for brands to establish a shopping app strategy.
News
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04/08/2020
European organisations are leading the way in bringing their programmatic operations in house, according to a new report from the Interactive Advertising Bureau which suggests that this may be a consequence of GDPR and their greater ability to ...
Data
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WARC Data, July 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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Natyra Xharavina, Alexandros Kapoulas, and George Miaoulis, Jr., International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 499-515
In the past decades, marketing has been revolutionized by digital sources, which provide marketers with rich information on potential consumers.
Opinion
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Marie-Clare Puffett, July 2020
Digital media is important for delivering brand outcomes and positively influencing long-term growth, but there are a number of factors at play to ensure a successful campaign.
Case Study
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SABRE Awards, In2 EMEA, Best in Audio: Podcasts + Music, Gold, 2020
The European Investment Bank, a non-profit bank belonging to the European Union, launched a podcast series to fight myths and fears for public and private projects across Europe.
Case Study
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SABRE Awards, In2 EMEA, Best Use of Illustrations + Photography, Gold, 2020
MSD, a pharmaceutical brand, became the voice for marginalised, underserved people in Europe by creating a checklist and support service hub that helps health and social services become more accessible.
Opinion
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Duncan Southgate, July 2020
In the first of a new series of category-specific investigations for WARC, Kantar’s Global Brand Director - Media, Duncan Southgate, takes a look at the media effectiveness of campaigns for food and non-alcoholic drink brands.
Article
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IAB Europe, Research on WARC, July 2020
Highlights key trends in attitudes to Digital Video Advertising.
News
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02/07/2020
Free, ad-supported mobile gaming has rocketed under lockdown, amid what has been a fruitful period for game developers.
News
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01/07/2020
All agencies across Europe see addressable TV or connected TV as key digital video growth areas for the next 12 months, according to new research from IAB Europe, but measurement remains an issue.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Huawei, a telecommunications brand, completed Schubert's famous Unfinished Symphony using AI technology and launched it at an event in London to promote its brand among UK consumers.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Sony, a technology company, showcased the different aspects of its cameras across Europe by launching a blog-powered website that featured interviews and video-led content from photographers that had used them.
Opinion
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Lucy Aitken, June 2020
Lucy Aitken, Managing Editor – Case studies at WARC, speaks to Budweiser and Anomaly New York about how they revived Budweiser's 1999 Wassup campaign and made it relevant for the COVID-19 lockdown.
News
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24/06/2020
Outdoor clothing brand Patagonia has cut all ads on Facebook and Facebook’s photo-sharing platform Instagram as part of a boycott organised by civil rights groups in the US.
News
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23/06/2020
London-based agency adam&eveDDB has been named as the European agency of the decade at Lions Live as a reflection of consistently agenda-setting, memorable and effective work.
Article
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Brian Carruthers, WARC Exclusive, March 2020
Adtech firm Cadent sees the addressable TV market growing in Europe, albeit at different rates across a fragmented ecosystem.
News
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19/06/2020
Gen Z is typically less engaged with traditional media, but COVID-19 is drawing a younger audience to TV and is likely to change their media consumption habits permanently.
Article
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Toby Roberts and Clare Chapman, Research on WARC, June 2020
Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
Article
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Daniel Bischoff, WARC Exclusive, June 2020
TV is benefitting from the prolonged lockdowns of COVID-19, and many emerging consumption trends are set to stick.
News
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16/06/2020
More people may have turned to streaming services during lockdown but not all are entirely satisfied with what they’re currently getting, whether that’s because of content availability or cost constraints; new research suggest there’s a substantial ...
News
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04/06/2020
COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at -21.3%.
Case Study
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Design Business Association, Design Effectiveness Awards, Silver, 2020
Baileys, an alcohol brand, introduced its Strawberries & Cream variant to increase sales during summer in the UK by launching with bright pink packaging featuring strawberries and flowers to showcase it as the perfect summer treat.
Case Study
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Design Business Association, Design Effectiveness Awards, Bronze, 2020
Danerolles, a fresh dough brand, increased value market share and awareness across Europe by launching new brand packaging with bold colours and a new brand idea that better represented its enthusiasm for food enjoyment.
Article
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Research on WARC, May 2020
Looks at how the rise of customer expectations and increasing use of smartphones are amplifying the need for mobile speed.
