Europe | WARC

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Europe’s last dictatorship: activists and the media in Belarus

Research Paper • Paul Tibbitts and Sarah Glacel, ESOMAR Conference papers, Annual Congress, Berlin, September 2007

As a media source striving to provide independent information to Belarusians, Radio Free Europe/Radio Liberty (RFE/RL) sought to understand the way young activists in this authoritarian country gather information so as to better target them.

Discreet Tanga - Boy

Case Study • Euro Effies (pan-European), Gold winner, 2006

Breaking with category communication standards, coming up with insightful strategy and connecting with consumers on an emotional level allowed Discreet to win over the Central and Eastern European marketplace.

Coca Cola: Chihuahua

Case Study • Euro Effies (pan-European), Silver winner, 2004

With its ‘Chihuahua’ campaign Coca-Cola succeeded in shedding its image as a conservative, distant and static brand unappealing to young people, and reinventing itself as a young and hip drink.

Household portfolios of micro-economic behaviour in post-communist societies. A seven nation study 1993-1994

Research Paper • Heinz Zeilhofer and Christian W. Haerpfer, ESOMAR Conference papers, Towards a market economy, April 1995

This paper is analysing the micro-economic behaviour of households in seven post-Communist societies: Poland, Czech Republic, Slovakia, Hungary, Ukraine, Belarus and Russia.