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Research Paper • Paul Tibbitts and Sarah Glacel, ESOMAR Conference papers, Annual Congress, Berlin, September 2007
Case Study • Euro Effies (pan-European), Gold winner, 2006
Case Study • Euro Effies (pan-European), Silver winner, 2004
Research Paper • Heinz Zeilhofer and Christian W. Haerpfer, ESOMAR Conference papers, Towards a market economy, April 1995
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Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Article • David Carr, WARC Exclusive, April 2020
E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver. -
Article • GlobalWebIndex, Research on WARC, April 2020
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak. -
Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020
Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers. -
Article • WARC Best Practice, February 2020
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
