Europe
Research Paper • Marc O'Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin, Journal of Advertising Research, Vol. 51, No. 4, 2011, pp. 571-577
Research Paper • Paul Tibbitts and Sarah Glacel, ESOMAR, Annual Congress, Berlin, September 2007
Case Study • European Association of Communications Agencies, Gold winner, 2006
Case Study • European Association of Communications Agencies, Silver winner, 2004
Research Paper • Heinz Zeilhofer and Christian W. Haerpfer, ESOMAR, Towards a market economy, April 1995
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Article • Sam Peña-Taylor
Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers. -
Article • GlobalWebIndex
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak. -
Article • David Carr
E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver. -
Data • Rob Clapp
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Data • Rob Clapp
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak. -
Article • 06/02/2020
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.