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Research Paper • Paul Tibbitts and Sarah Glacel, ESOMAR Conference papers, Annual Congress, Berlin, September 2007
Case Study • Euro Effies (pan-European), Gold winner, 2006
Case Study • Euro Effies (pan-European), Silver winner, 2004
Research Paper • Heinz Zeilhofer and Christian W. Haerpfer, ESOMAR Conference papers, Towards a market economy, April 1995
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Article • David Carr, WARC Exclusive, April 2020
E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver. -
Article • Carmen Bona, WARC Exclusive, June 2020
Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19. -
Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging. -
Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020
Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers. -
Article • WARC Best Practice, February 2020
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships. -
Article • GlobalWebIndex, Research on WARC, April 2020
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.