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Research Paper • Marc O'Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin, Journal of Advertising Research, Vol. 51, No. 4, 2011, pp. 571-577
This paper describes a complex 5-country segmentation of the mobile telephony market on behalf of MTS, a leading global mobile phone provider.
Case Study • European Association of Communications Agencies, Silver winner, Euro Effies, 2010
This campaign for ARARAT helped to differentiate the Armenian brandy brand from rivals by drawing on its cultural heritage, winning a silver award at the 2010 Euro Effies.
Research Paper • Elaine Karsaklian, ESOMAR, Youth Marketing, Copenhagen, 1997
The paper describes the work that has been carried out with 7 year old children in Brazil, France, and Armenia.
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Article • Sam Peña-Taylor
Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers. -
Article • GlobalWebIndex
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak. -
Article • David Carr
E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver. -
Data • Rob Clapp
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Article • 06/02/2020
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • 12/04/2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations.