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Shorter travel trips to become more common in 2022

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of the average duration of holidays across seven countries.

Global Marketing Index: December 2021

Data • Zoe McCready, WARC Data, December 2021

This article summarises the results of the Global Marketing Index for December 2021, when marketing budgets reached the highest rate of growth since the inception of the Global Marketing Index.

Linear TV sees smaller audiences but higher consumption

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of changes in linear TV's daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States.

Marketer's Toolkit: APAC Regional Trends Report 2022

Article • WARC Exclusive, January 2022

Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the APAC market.

41% of consumers prefer a mix of in-store and online shopping

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of shopping preferences across 11 countries.

7-Eleven: In-game ads energise 7-Eleven’s Slurpee campaign.

Case Study • MMA Smarties, Bronze, X (Global), 2021

7-Eleven, a frozen beverage brand, launched a new limited-edition flavor in Australia to increase customer footfall to stores and drive sales of the Slurpee Plus Guarana.

Gamers more likely to trust influencer recommendations

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of consumer trust in influencer recommendations across 17 markets.

How to navigate the year of the “unknown unknowns”

Opinion • Stephen Fisher and Adrian Roeling, December 2021

A great many “unknown unknowns” have marketers second-guessing their 2022 strategy but despite the uncertainty, Hatched’s Stephen Fisher and Adrian Roeling say now is the time to stay the course.

NRMA Insurance: First Saturday

Case Study • APG (AUS), Gold, 2021

NRMA Insurance, an insurance brand, encouraged Australians to take steps to make their homes safer during the coronavirus pandemic by launching a dedicated platform.

Aldi: Precedented Prices

Case Study • APG (AUS), Silver, 2021

Aldi, a supermarket brand, launched a campaign across Australia during the pandemic to show that when everything in the world was so unprecedented, its low prices were not.

The Royal Australian Mint: Donation Dollar

Case Study • APG (AUS), Silver, 2021

The Royal Australian Mint, a producer of all Australian coins, created Donation Dollars, a coin that can be donated to support charities when the public were struggling to give.

Aldi: The Campaign for One

Case Study • APG (AUS), Bronze, 2021

Aldi, a supermarket chain, increased brand perception and sales of its fresh produce in Australia by launching a real-life intervention to show a disgruntled customer, and the rest of Australia, how much it had improved.

The good side x Movember: ‘listen and learn’

Case Study • MRS Awards Papers, Finalist, Cultural Insights, 2021

Movember, a men's mental health and wellbeing charity, launched an international campaign to create media interventions to change the conversation around men's mental wellbeing and stimulate authentic, credible behaviour change.

The good side x Movember: 'the field'

Case Study • MRS Awards Papers, Finalist, Public Policy/Social Research, 2021

Movember Health Promotions, a men's mental health and wellbeing charity, collaborated with The Good Side, an insight and creative strategy company, and launched a campaign in the UK, Canada and Australia to help young, less affluent men open up, feel safe, be vulnerable and share their realities.

Global Marketing Index: November 2021

Data • Zoe McCready, WARC Data, November 2021

This article summarises the results of the Global Marketing Index for November 2021, when APAC saw an increased rate of growth across all key indices compared to stable rates in Europe and the Americas.

From offline to online: How the Plush brand made the move successfully

Article • Mukta Lad, Event Reports, FUTR Asia Summit, October 2021

The Australian sofa brand Plush’s expansion into the online space has delivered amazing results, said its e-commerce head, Ash Mehta, who revealed how the company pulled it off at FUTR Asia 2021.

Banana republic: Farming and diversity in the Ecoganic world

Article • Jenn Chin, WARC Exclusive, November 2021

Dianne and Frank Sciacca, the co-founders and owners of Ecoganic Bananas, have revolutionised the banana industry with their ecoganic farming methods but it has not been an easy journey.

7-Eleven: In-game mobile strategy delivers more than Brainfreeze

Case Study • Yoohyun Kim, WARC Media Awards, Shortlisted, Effective Use of Tech, 2021

Frozen carbonated beverage brand 7-Eleven Slurpee harnessed the power of gaming to raise awareness among its young target audience and boost footfall to its stores in Australia.

Canadian Club: How Canadian Club became the boss of summer

Rankings • WARC Effective 100, 2021

Canadian Club, a Canadian whiskey brand, launched a campaign in Australia to sell its whiskey in summer when beer was by far the most popular alcohol.

Telstra: You don't need Australia's best network campaign...until you do

Rankings • WARC Effective 100, 2021

Telstra, an Australian telecommunications company, launched a campaign in Australia to stand out in the market and emphasise the importance of being with the best network provider.

NRMA Insurance: Every Home is Worth Protecting

Rankings • WARC Effective 100, 2021

NRMA, a home insurance brand, launched its platform Every Home is Worth Protecting in Australia, with a pledge to plant a tree for every insurance policy sold.

McDonald's: Macca's Monopoly - Playing to WIN!

Rankings • WARC Media 100, 2021

Fast food brand McDonald’s increased sales and brought little moments of joy to Australians by using data to improve the McDonald’s Monopoly promotion.

Bodyform/Libresse/Libra: It's Normal. Period.

Rankings • WARC Media 100, 2021

Period care brand Libra grew relevance and sales by showing women in Australia that talking about periods was normal.

KFC: Michelin Impossible

Rankings • WARC Creative 100, 2021

KFC, a fast food chain, transformed public perceptions of its food quality in Australia with its campaign Michelin Impossible which aimed to win the restaurant a Michelin Star.

McDonald's: Would you like e-sports with that?

Rankings • WARC Media 100, 2021

Fast food brand McDonald’s increased brand love among millennials by entering the esports and gaming world in Australia.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
When brands go dark: Examining sales trends when brands stop broad-reach advertising for long periods

Research Paper • Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, and Byron Sharp, Journal of Advertising Research, Vol. 61, No. 3, 2021, pp. 247-259

Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer.
Marketer's Toolkit: APAC Regional Trends Report 2022

Article • WARC Exclusive, January 2022

Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the APAC market.
Global Marketing Index: A review of 2020

Data • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Why Unilever believes “consumers are dead”

Article • Andrea Sophocleous, Event Reports, WFA Global Marketers' Conference, March 2014, pp. 0-0

This event report discusses why Unilever, the FMCG giant, believes the idea of the "consumer" is flawed.
DB Export: I'm Drinking It For You

Case Study • Ahmad Salim, James Tucker, WARC Awards, Grand Prix and Best Multiplatform Award, Effective Content Strategy, 2020

Beer brand DB used a multiplatform takeover encompassing TV, radio, print, digital, social and experiential to launch its DB Export Gold Extra Low Carb beer in New Zealand.