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Data • Marte Aune, WARC Data Points (GlobalWebIndex), April 2021
Article • Low Lai Chow, Event Reports, Voice of Opportunity – COVID-19 A Year On, March 2021
Rankings • WARC Effective 100, 2021
Opinion • Gabey Goh, March 2021
Article • Siyoree Thaitrakulpanich, WARC Exclusive, Spotlight SEA, April 2021
Article • WARC Exclusive, Spotlight SEA, April 2021
Opinion • Raja Narula, Nicola Pollin and Melissa Lee, March 2021
Opinion • Martyn U’ren, March 2021
Data • Rob Clapp, WARC Data Points, February 2021
Data • Rob Clapp, WARC Data Points, January 2021
News • 05 January 2021
Case Study • MMA Smarties, Gold, APAC, 2020
Case Study • MMA Smarties, Gold, APAC, 2020
Case Study • MMA Smarties, Bronze, APAC, 2020
Case Study • MMA Smarties, Silver, APAC, 2020
Case Study • MMA Smarties, Bronze, APAC, 2020
Case Study • MMA Smarties, Silver, APAC, 2020
Case Study • Teeppipat Jarupandu, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Data • Rob Clapp, WARC Data Points, December 2020
Case Study • Carl Daji, Adeline Kwek, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • MMA Smarties, Bronze, X (Global), 2020
Case Study • Krshna Prashant, Sulin Lau, WARC Media Awards, Silver, Best Use of Data, 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
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Article • Anna Shin, WARC Exclusive, May 2020
R/GA Singapore’s Anna Shin maps out how the consumer definition of happiness and satisfaction has changed thanks to COVID-19, and how brands need to adapt to thrive. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Article • Katrin Roscher, WARC Best Practice, November 2018
Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million. -
Article • Rankings Articles, May 2020
Analyses the world's top effectiveness campaigns, as ranked by the Effective 100, to uncover shared creative, media and measurement strategies. -
Article • WARC Exclusive, October 2020
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak.