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PTT: OR IPO – together for the greater growth

Case Study • SABRE Awards, APAC, Gold, 2021

PTT Oil and Retail Business (OR), an oil and retail company, increased brand awareness in Thailand with a campaign that focused on inclusivity and collaboration.

Game on: How brands can tap the explosive growth in Thai gaming

Opinion • Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, October 2021

Amid soaring numbers of gamers and gaming revenues, i-dac Bangkok’s Suchada Supakan deep dives into the Thai gaming industry to define the marketing opportunities for brands.

19% of B2B marketing budgets go to advertising

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of B2B marketing budgets.

The art of storyselling: Social commerce in Thailand

Article • Raveena Udasi Mathew, WARC Exclusive, Spotlight SEA, September 2021

OMD Thailand’s Raveena Udasi Mathew looks at how to reignite the art of storytelling in this modern age of data-driven marketing and e-commerce.

Bumrungrad International Hospital: Local hero

Case Study • YouTube Works for Brands, Thailand, Small Budget, Big Result, 2021

Bumrungrad International Hospital, a hospital in Bangkok, launched a YouTube video that highlighted how it is treating patients from overseas safely amidst the Covid-19 pandemic.

Nestlé: Bear Brand ImmD

Case Study • YouTube Works for Brands, Thailand, Best Collaboration: Brand and Creator, 2021

Nestlé, a food company, increased awareness and penetration of its Bear Brand ImmD in Thailand by launching a unique song and music video that detailed the product’s benefits.

Grab Food: Free your hunger

Case Study • YouTube Works for Brands, Thailand, Best Storytelling, 2021

GrabFood, a food delivery brand, created a more meaningful connection with its customers in Thailand by launching a social media teaser campaign and YouTube takeover ad.

Dutch Mill: Sponsor of mom-and-pop shops

Case Study • YouTube Works for Brands, Thailand, Best Full-Funnel Campaign, 2021

Dutch Mill, a dairy products brand, increased brand awareness and engagement in Thailand by launching a recruitment video on YouTube to encourage participation from mom-and-pop store owners.

Thailand’s online streaming VDO: How and why to tune into it

Opinion • Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, September 2021

Suchada Supakan of i-dac Bangkok examines the boom in online VDO streaming services and what it means for brands and advertisers eyeing the Thai market.

Purpose incorporated: A comparative review of the Asia Pacific region

Article • WARC Exclusive, August 2021

This companion report is a part of WARC’s special series on sustainability, social impact, diversity, equality and inclusion (DEI) issues in Asia Pacific.

44% of SEA consumers play video games while watching TV

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), August 2021

An overview of multiscreening (activities done when watching TV) in Southeast Asia.

Instant convenience: How online grocery shopping has taken off in Thailand

Opinion • Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, August 2021

Online shopping for groceries and FMCG in Thailand has spiked during the COVID-19 pandemic and i-dac Bangkok’s Suchada Supakan shares research that can help advertisers understand consumers better and shape the right marketing strategy.

Levelling up: How brand marketers can do more with and for Thailand’s mobile gamers

Article • Umamon Siriluksanaporn, WARC Exclusive, Spotlight SEA, July 2021

POKKT’s Umamon Siriluksanaporn says the rise in mobile gaming, internet and smartphone usage is providing brand marketers with a unique environment to engage with Thailand’s customers over a fully digital spectrum.

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