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19% of B2B marketing budgets go to advertising

Data • Rob Clapp, WARC Data Points, September 2021

An overview of B2B marketing budgets.

44% of adults say they are not fully represented in advertising

Data • Rob Clapp, WARC Data Points, September 2021

An overview of consumer opinion on diversity and representation in advertising.

Purpose incorporated: A comparative review of the Asia Pacific region

Article • WARC Exclusive, August 2021

This companion report is a part of WARC’s special series on sustainability, social impact, diversity, equality and inclusion (DEI) issues in Asia Pacific.

44% of SEA consumers play video games while watching TV

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), August 2021

An overview of multiscreening (activities done when watching TV) in Southeast Asia.

Future of retail: Conscious rich Asians look to lifecycle luxury

Article • Belynda Sim, WARC Trends, July 2021

As shifting priorities alter long-held notions of luxury, TBWA\Singapore’s Belynda Sim looks at what will define 21st century premium in Asia.

Tuning in to Singapore’s young strategists

Opinion • WARC, July 2021

In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we hear from Singapore’s up and coming thinkers.

YouGov Ad of the Month – Singapore: Shopee

Opinion • BrandIndex, July 2021

Shopee, the multinational technology company focused mainly on e-commerce, saw the highest jump in Ad Awareness of any brand tracked by YouGov in Singapore in June.

A third of internet users listen to podcasts each month

Data • Rob Clapp, WARC Data Points, June 2021

An overview of podcast audiences across 20 markets.

Johnnie Walker: Blue Label

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2021

Johnnie Walker, a brand of Scotch whisky, increased sales of its Blue Label product by creating a design for its packaging and communications that used bespoke art pieces that captured the undiscovered sides of local cities.

Dove: Be bold

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Dove, a personal care brand, promoted its Dove Advanced Hair Series (AHS) Serum in Singapore by using an AR filter to help women try out different hairstyles.

58% of TikTok users delay brand engagement so as to not interrupt content browsing

Data • Rob Clapp, WARC Data Points, June 2021

An overview of engagement with social media advertising in Southeast Asia.

Western media and celebrities: Do they influence SEA consumers’ purchasing behaviour?

Article • Deridian Nurhalim, WARC Trends, June, 2021

Hollywood celebrities and Western media appear to shape Southeast Asia’s online interest in products and iPrice Group’s Deridian Nurhalim says this is especially evident in two countries – Singapore and the Philippines.

53% of APAC consumers say in-store product discovery is easier

Data • Rob Clapp, WARC Data Points, May 2021

An overview of consumer opinion in Asia Pacific on brand/product discovery and understanding product quality when shopping online.

How brands can shed L.I.G.H.T. on the dark side of social media

Article • Kiron Kesav, WARC Exclusive, Spotlight SEA, May 2021

PHD Media’s Kiron Kesav argues that marketers should not shy away from dark social activities but instead, dive in to find opportunities to engage.

How brands can create more marketing moments as dark social proliferates

Article • Jasmine Wong, WARC Exclusive, Spotlight SEA, May 2021

Initiative’s Jasmine Wong believes dark social represents a blue ocean for marketers that invites experimentation and discovery.

81% of consumers are omnichannel shoppers

Data • Rob Clapp, WARC Data Points, May 2021

An overview of online and offline purchase journeys across 17 different markets.

Driving tech-fuelled commerce in Southeast Asia: How Grab, Shopee and Lazada do it

Article • Low Lai Chow, Event Reports, Campaign360 virtual conference, May 2021

Grab, Shopee and Lazada discuss innovation and e-commerce in the Southeast Asia region during a Campaign360 virtual conference.

Singapore, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Singapore between 2013 and 2020.

Half of Singaporeans avoiding 'buy now, pay later' services

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the use of 'buy now, pay later' services in Singapore.

Singapore, Ad blocking

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of ad blocking in Singapore.

Singapore, Second screening

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of second screening (using another device while watching TV) in Singapore.

Singapore Tourism Board’s Lynette Pang: “Strategy is a mix of art and science, creativity and technology”

Opinion • WARC, April 2021

Lynette Pang, Assistant Chief Executive, Marketing at Singapore Tourism Board, will be chairing the 2021 WARC Awards for Asian Strategy. Here, she talks to WARC about the power of strategic partnerships, how STB is remaining top of mind during the pandemic, and what she hopes to see from the next generation of strategists in the region. Lynette Pang, Assistant Chief Executive, Marketing at Singapore Tourism Board

Edge by Ascential: Share of search report – Understand your share of voice for the most popular Beer search terms

Article • Edge by Ascential, Research on WARC, April 2021

This report assesses search performance across the beer category in major Singapore retailers.

Edge by Ascential: Share of search report – Understand your share of voice for the most popular cosmetics search terms

Article • Edge by Ascential, Research on WARC, April 2021

This report assesses search performance across the cosmetics category in major Singapore retailers.

Loyalty marketing: Tried, tested and failed

Opinion • Brady Ambler, April 2021

R/GA Singapore’s Brady Ambler says Singapore is facing a loyalty crisis as APAC’s second most disloyal customers, and marketers should throw away the old loyalty playbook and rethink, not overthink, loyalty to build positive relationships that support people.

How to market to Vietnamese consumers

Article • Katrin Roscher, WARC Best Practice, November 2018

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
2020 Asian Strategy Report: Insights from the WARC Prize for Asian Strategy

Article • WARC Exclusive, October 2020

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020.
How to market to rural consumers in India

Article • Kunal Sinha , WARC Best Practice, September 2017

This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.
Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
Lexus: Find Your Unbeaten Path

Case Study • Terence Ling, WARC Awards for Asian Strategy, Gold and Customer Journey Award, 2020

Luxury vehicle brand Lexus ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.