Case Study
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Amanda Lim, Jacob Wright, WARC Prize for Asian Strategy, Shortlisted, 2020
Telco Singtel took to trolling to boost take-up of its services in Singapore.
Case Study
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Fiona Huang, WARC Prize for Asian Strategy, Shortlisted, 2020
Scoot, the low-cost airline, championed its signature yellow brand colour and its fun, sassy spirit to build brand visibility and preference in Singapore.
Case Study
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Krshna Prashant, Sulin Lau, WARC Prize for Asian Strategy, Shortlisted, 2020
Mobile technology brand Grab used customer data in a new way to reframe and personalise its social impact activity in Southeast Asia.
News
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14/09/2020
Singaporean holiday island Sentosa successfully used gaming to maintain awareness and stay relevant despite being forced to close by the COVID-19 pandemic.
Article
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Rebecca Ash, WARC Exclusive, September 2020
Singapore’s Sentosa island was recreated within Nintendo’s Animal Crossing: New Horizons game.
News
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03/09/2020
Singaporean luxury tea brand TWG Tea is launching more than 20 new official online stores on third-party marketplaces in new and emerging markets across APAC, North America and Europe on platforms such as Zalora, Amazon and Lazada.
Article
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Research on WARC, August 2020
A report that establishes a deep sense of empathy towards Gen Z audiences by learning about the platforms they use and understanding their motivations.
Article
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Caleb H. Tse, WARC Exclusive, August 2020
Research shows that consumers care whether they are being offered customer service by a real person or a chatbot.
News
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30/07/2020
Singapore's healthcare market is poised grow to $29.8 billion in 2020, and more than double to $68.7 billion by 2029 according to market insights firm, Fitch Solutions.
Article
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Havas and Ogury, Research on WARC, July 2020
The strategies and technologies you need to connect with wellness consumers.
Case Study
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Case Studies on WARC, 2019
Insurance provider NTUC Income used native ads to drive consumers to its content marketing pages and build loyalty in Singapore.
Opinion
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BrandIndex, July 2020
E-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness during June.
Opinion
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Simon Dale, July 2020
Adobe's Simon Dale outlines some key areas of focus for F&B marketers as Singapore continues its staged re-opening after Circuit Breaker measures.
News
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19/06/2020
Social listening is of heightened importance for brands at a time of profound disruption to consumer habits during the COVID-19 pandemic, as the example of #savefnbsg shows.
Opinion
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David Fallarme, June 2020
Hubspot's David Fallarme outlines how brands can and have leveraged email marketing to engage with consumers actively seeking information, pointing out that not every email has to start with “we know this is a trying time". COVID-19 has shown us that people want to stay connected.
Opinion
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Lawrence Chan, June 2020
MyRepublic Singapore MD Lawrence Chan sheds some light on the telecommunications brand’s marketing strategy and activity as COVID-19 continues to make its presence felt.
News
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29/05/2020
There’s a gap in Singapore between service experience and expectation across various sectors ranging from banking, travel and hospitality to food and beverage, according to a new report from Wirecard.
Case Study
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AME Awards, Bronze, 2020
Samaritans of Singapore, a mental health charity, turned Instagram into a 'hope bank', bringing conversations about teenage suicides out of the dark and into the light in Singapore.
News
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14/05/2020
Singapore consumers don’t trust data and technology when it comes to making meaningful decisions that have a significant, long-term impact on their lives.
Article
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Near, WARC COVID-19 Series, April 2020
Outlines the changing patterns in people's movement, based on visitation data, in response to social distancing.
Case Study
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Elisa Chua, WARC Awards, Entrant, Effective Innovation, 2020
Fast-food brand McDonald's partnered with food delivery aggregator GrabFood to fulfil demand for additional delivery orders when its McDelivery riders were fully occupied in Singapore.
Article
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David Lansanah, WARC COVID-19 Series, April 2020
Changing behaviours are now the new normal and brands must not only keep up but adapt accordingly.
Article
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WARC COVID-19 Series, March 2020
Affectv, the programmatic marketing company, has reviewed online behavioural data in Singapore to provide a glimpse of how the virus has impacted online consumption and suggest what marketers elsewhere need to know to navigate this complex period.
News
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16/03/2020
Stores in Hong Kong and Singapore have suffered a sharp drop in footfall because of COVID-19, but they can use this period to revamp their strategies and minimise lost sales from physical stores, an industry figure suggests.
Article
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Low Lai Chow, WARC COVID-19 Series, March 2020
Marketplaces are useful as part of a broader retail strategy, especially for customer acquisition, but they shouldn’t be your end-all and be-all strategy because brands have little flexibility and sway over UX.
