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SMART Myanmar: Weaving garment workers together

Case Study • SABRE Awards, APAC, Gold, 2021

SMART Myanmar, a coalition of organisations working to protect workers in the textile industry, launched an app and held an online event to empower garment workers to protect themselves.

Uniteam Marine: Save our seafarers

Case Study • SABRE Awards, APAC, Gold, 2021

Uniteam Marine, a ship management organisation, pressured the government in Myanmar to designate seafarers as essential workers during the COVID-19 pandemic.

KFC: The chicken dance

Case Study • SABRE Awards, APAC In2, Best Meme/Viral Campaign, 2021

KFC, the fast-food chain, found new ways to reenergise its fan base and bring back excitement in Myanmar.

SMART Myanmar: Weaving garment workers together

Case Study • SABRE Awards, APAC In2, Best in Real-Time Engagement, 2021

SMART Myanmar, the non-profit organisation, was tasked to support the development and deployment of an educational application for garment workers in Myanmar.

Singha Soda: When inspiration pops

Case Study • SABRE Awards, APAC In2, Best Use of Global Social Networking Platforms, 2021

Wildcats, the entrepreneurial platform, launched a 4-week challenge in Myanmar.

Myanmar communication landscape

Article • Vero, Research on WARC, August 2021

Creative agency Vero’s “Myanmar Communication Landscape” report outlines the changes while offering insights and information based on both external data and personal observations.

Signal: Six-year school programme with cavity message

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Signal, an oral care brand by Unilever, launched a campaign in Myanmar to educate children about oral hygiene.

E-Lan: Project Anti-Vava

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

A campaign by E-Lan, a fabric cleaning powder brand in Myanmar, increased sales by championing the hygienic efficacy of a new product designed to combat the COVID-19 pandemic.

Closeup: Closeup freshness during COVID-19

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

A campaign by Closeup, a toothpaste company, in Myanmar, increased sales by appealing to problems caused by the COVID-19 pandemic.

Pond's: Virtual date

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

POND'S, a skincare brand, launched the POND'S 'virtual date' game in Myanmar using the Facebook Messenger chatbot.

Signal: Love signal

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Toothpaste brand, Signal-123-Charcoal, pioneered a mechanism for audience interaction with its own branded TV content to gain market leadership with women in Myanmar.

Vaseline: Healing Project Myanmar

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Skincare brand, Vaseline, lived out its brand purpose with the Vaseline Healing Project in Myanmar.

Lifebuoy: Purpose in Myanmar

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

During the Covid-19 pandemic, Lifebuoy, a soap brand, produced programmes in Myanmar to promote its products.

Glow & Lovely: Scholarship

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Glow & Lovely, a moisturiser brand, launched a campaign in Myanmar to help female students achieve a brighter future through education.

Grab: Homegrown Heroes

Case Study • Carl Daji, Adeline Kwek, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Food delivery brand GrabFood revamped its app to support thousands of vulnerable small businesses in Southeast Asia and reverse negative perceptions around its service.

Coca-Cola: High-So to All-So

Case Study • SABRE Awards, APAC In2, 2020

Coca-Cola, the soft drink brand, celebrated the accomplishments of women in Myanmar with its campaign From Hi-So to All-So and changed the conversation surrounding International Women's Day.

77% of Myanmar consumers say brands need to continue communicating during COVID-19

Data • Rob Clapp, WARC Data Points (Curated), April 2020

An overview of consumer media habits and expectations of brands in Myanmar during the novel coronavirus (COVID-19) outbreak.

OTT to halve APAC pay TV growth by 2024

Data • Rob Clapp, WARC Data Points (Curated), January 2020

An overview of the pay TV market in Asia Pacific between 2019 and 2024.

Global to Local: Mobile in the developing world

Opinion • Liam Brennan, September 2019

In the developing world, mobile is not just the first screen but a communications tool, a wallet and a gateway to services. Liam Brennan, Global Director of Innovation at MediaCom, highlights how it’s being adapted to localised audience behaviour.

Myanma Post and Telecommunications, Telenor, Ooredoo and MyTel: Myanmar's Operators Team Up Against Fraudsters

Case Study • SABRE Awards, Asia-Pacific, Telecommunications, Gold, 2019

Telenor, Ooredoo, MyTel and Myanmar Post and Telecommunications (MPT), a group of telco companies, showed mobile users in Myanmar how to deal with phone scamming through broadcast and prints news releases.

High Society to All Society – Coca-Cola Celebrates Myanmar's Everyday Women

Case Study • SABRE Awards, Asia-Pacific, Cause-Related Marketing, Gold, 2019

Coca-Cola, the beverages brand, gave the average working woman a platform in Myanmar to celebrate their business achievements.

Coca-Cola Reconnects Myanmar Youth To Their Tea Culture

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Heaven and Earth, the ready-to-drink tea brand, launched with an event day that utilised non-traditional methods to engage with media and influencers in Myanmar.

Myanma Posts & Telecommunications: MPT & MNL Breathe Life Into Youth Football

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Myanma Posts & Telecommunications (MPT), a state-owned enterprise, reignited interest in the country's footballing talent with football tournaments and media engagements.

Mobile internet unaffordable in nearly half of APAC markets

Data • Rob Clapp, WARC Data Points (Curated), June 2019

An overview of the cost of mobile internet across 24 Asia Pacific markets.

Huawei Mobile Myanmar: Huawei nova2i (I GOT U Music Activation) #OOOO

Case Study • Dragons of Asia, Best in Myanmar, Best Small Budget Campaign, Gold, 2018

Huawei, a consumer electronics manufacturer, launched its Nova2i model in Myanmar with a collaborative music video featuring four of the country’s up-and-coming artists.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
How to market to Vietnamese consumers

Article • Katrin Roscher, WARC Best Practice, November 2018

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.
2020 Asian Strategy Report: Insights from the WARC Prize for Asian Strategy

Article • WARC Exclusive, October 2020

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020.
How to market to rural consumers in India

Article • Kunal Sinha , WARC Best Practice, September 2017

This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.
Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points (Curated), March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
VietJet Air: When free is not enough

Case Study • WARC Awards for Asian Strategy, Entrant, 2020

Low-cost airline Vietjet Air took a non-traditional approach to sales promotion to boost ticket sales in Vietnam.