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Grab: Homegrown Heroes

Case Study • Carl Daji, Adeline Kwek, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Food delivery brand GrabFood revamped its app to support thousands of vulnerable small businesses in Southeast Asia and reverse negative perceptions around its service.

Coca-Cola: High-So to All-So

Case Study • SABRE Awards, APAC In2, 2020

Coca-Cola, the soft drink brand, celebrated the accomplishments of women in Myanmar with its campaign From Hi-So to All-So and changed the conversation surrounding International Women's Day.

77% of Myanmar consumers say brands need to continue communicating during COVID-19

Data • Rob Clapp, WARC Data Points, April 2020

An overview of consumer media habits and expectations of brands in Myanmar during the novel coronavirus (COVID-19) outbreak.

OTT to halve APAC pay TV growth by 2024

Data • Rob Clapp, WARC Data Points, January 2020

An overview of the pay TV market in Asia Pacific between 2019 and 2024.

Global to Local: Mobile in the developing world

Opinion • Liam Brennan, September 2019

In the developing world, mobile is not just the first screen but a communications tool, a wallet and a gateway to services. Liam Brennan, Global Director of Innovation at MediaCom, highlights how it’s being adapted to localised audience behaviour.

High Society to All Society – Coca-Cola Celebrates Myanmar's Everyday Women

Case Study • SABRE Awards, Asia-Pacific, Cause-Related Marketing, Gold, 2019

Coca-Cola, the beverages brand, gave the average working woman a platform in Myanmar to celebrate their business achievements.

Myanma Post and Telecommunications, Telenor, Ooredoo and MyTel: Myanmar's Operators Team Up Against Fraudsters

Case Study • SABRE Awards, Asia-Pacific, Telecommunications, Gold, 2019

Telenor, Ooredoo, MyTel and Myanmar Post and Telecommunications (MPT), a group of telco companies, showed mobile users in Myanmar how to deal with phone scamming through broadcast and prints news releases.

Myanma Posts & Telecommunications: MPT & MNL Breathe Life Into Youth Football

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Myanma Posts & Telecommunications (MPT), a state-owned enterprise, reignited interest in the country's footballing talent with football tournaments and media engagements.

Coca-Cola Reconnects Myanmar Youth To Their Tea Culture

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Heaven and Earth, the ready-to-drink tea brand, launched with an event day that utilised non-traditional methods to engage with media and influencers in Myanmar.

Mobile internet unaffordable in nearly half of APAC markets

Data • Rob Clapp, WARC Data Points, June 2019

An overview of the cost of mobile internet across 24 Asia Pacific markets.

Huawei Mobile Myanmar: Huawei nova2i (I GOT U Music Activation) #OOOO

Case Study • Dragons of Asia, Best in Myanmar, Best Small Budget Campaign, Gold, 2018

Huawei, a consumer electronics manufacturer, launched its Nova2i model in Myanmar with a collaborative music video featuring four of the country’s up-and-coming artists.

Shell Myanmar: Voicing children’s plea for safe driving

Case Study • SABRE Awards, Gold, APAC, Energy & Natural Resources, 2018

Shell Myanmar, an oil and gas company, introduced a road safety initiative focusing on the Yangon-Mandalay highway in partnership with the Myanmar Red Cross Society (MRCS) and Global Road Safety Partnership (GRSP).

Be Real: Microsoft Pirates a Celebrity

Case Study • SABRE Awards, Gold, APAC, Guerilla Marketing, 2018

Microsoft, the technology company, increased awareness of the dangers of using false Microsoft products in Myanmar by launching an event with a fake influencer to show that a pirated version will never be as good as the real thing.

Coca-Cola: Thadingyut Festival Myanmar

Case Study • Nu Thazin Abel, WARC Prize for Asian Strategy, Entrant, 2017

Soft drink brand Coca-Cola used a multimedia campaign to develop a long-term role for the brand by associating it with the Thadingyut festival in Myanmar.

Coca-Cola Myanmar: Coca-Cola Refresh and Top-Up

Case Study • MMA Smarties, Bronze, Global, Messaging, and Bronze, APAC, 2017

This case study explains how Coca-Cola, the soft drink brand, helped university students in Myanmar rediscover their enjoyment of the teashop break while putting its brand at the heart of the occasion.

Myanmar: The Golden Land is changing

Article • Babar Khan Javed, Market Leader, Quarter 4, 2017, pp. 56-56

This article assesses Myanmar as an emerging market and promotes the opportunities the country can offer.

Myanmar Post and Telecoms: Lighting the way forward

Case Study • SABRE Awards, Gold, Asia-Pacific, 2017

Myanmar Post and Telecommunications (MPT), the logistics and communications business, used a charitable donation and PR strategy to improve its reputation and build links with Myanmar’s monastic community.

Mobile Myanmar opens up to brands

News • 28 May 2017

YANGON: Myanmar has a consumer landscape that is less developed than other markets in Southeast Asia, yet the country's youthful population and growing access to the outside world makes it an exciting opportunity for brands, according to an agency sp

Building from the ground up: Myanmar comes of age

Article • Anna Hamill, WARC Exclusive, May 2017

This article offers an overview of the Myanmar market, which is young, connected and seeking new brands and experiences following the end of brutal sanctions.

Unilever partners with rival in Myanmar

News • 04 May 2017

YANGON: Unilever has cut a joint venture deal with consumer goods rival Europe and Asia Commercial Co in Myanmar, combining home and personal care businesses in a bet to increase sales in the newly open emerging market.

Retailers eye Myanmar expansion

News • 09 December 2016

YANGON: There is a degree of uncertainty about the business environment in Myanmar but a new survey shows most local and international firms are planning to expand in the coming year, with the retail sector holding significant potential.

Red Dot: Dots on the map of Myanmar

Case Study • SABRE Awards, Gold, Asia-Pacific, Telecommunications, 2016

Red Dot, a mobile payments company, used PR and content marketing to launch its product and sign up retailers in Myanmar.

Velocity 12 Markets: Reshaping the world view of middle-class growth

Article • Research on WARC, Ogilvy and Mather, June 2016

This research by Ogilvy and Mather investigates the opportunities and challenges for brands in 12 developing markets.

Advertising in Myanmar: Digging deep to even scratch the surface

Article • Milla Chaplin, WARC Exclusive, Asian advertising in 2016, March 2016

This article investigates key trends for marketers in one of Asia's most exciting frontier markets, Myanmar, which is rapidly opening to the world and global brands.

Coca-Cola Myanmar: FIFA World Cup Myanmar Trophy Tour by Coca-Cola

Case Study • Dragons of Asia, Best in Myanmar, 2015

This case study shows how Coca-Cola, a beverage corporation and manufacturer, used a global event to increase brand awareness by promoting Myanmar's new economic stability.

Spending less, living well: How consumers are redefining a good life

Article • Anna Shin, WARC Exclusive, May 2020

R/GA Singapore’s Anna Shin maps out how the consumer definition of happiness and satisfaction has changed thanks to COVID-19, and how brands need to adapt to thrive.
Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
How to market to Vietnamese consumers

Article • Katrin Roscher, WARC Best Practice, November 2018

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.
Lessons from the Effective 100

Article • Rankings Articles, May 2020

Analyses the world's top effectiveness campaigns, as ranked by the Effective 100, to uncover shared creative, media and measurement strategies.
2020 Asian Strategy Report: Insights from the WARC Prize for Asian Strategy

Article • WARC Exclusive, October 2020

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020.
E-commerce shopping more frequent because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak.