Asia | WARC

Global to Local: Mobile in the developing world

Opinion • Liam Brennan, September 2019

In the developing world, mobile is not just the first screen but a communications tool, a wallet and a gateway to services.

High Society to All Society – Coca-Cola Celebrates Myanmar's Everyday Women

Case Study • SABRE Awards, Asia-Pacific, Cause-Related Marketing, Gold, 2019

Coca-Cola, the beverages brand, gave the average working woman a platform in Myanmar to celebrate their business achievements.

Coca-Cola Reconnects Myanmar Youth To Their Tea Culture

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Heaven and Earth, the ready-to-drink tea brand, launched with an event day that utilised non-traditional methods to engage with media and influencers in Myanmar.

Myanma Post and Telecommunications, Telenor, Ooredoo and MyTel: Myanmar's Operators Team Up Against Fraudsters

Case Study • SABRE Awards, Asia-Pacific, Telecommunications, Gold, 2019

Telenor, Ooredoo, MyTel and Myanmar Post and Telecommunications (MPT), a group of telco companies, showed mobile users in Myanmar how to deal with phone scamming through broadcast and prints news releases.

Myanma Posts & Telecommunications: MPT & MNL Breathe Life Into Youth Football

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Myanma Posts & Telecommunications (MPT), a state-owned enterprise, reignited interest in the country's footballing talent with football tournaments and media engagements.

Huawei Mobile Myanmar: Huawei nova2i (I GOT U Music Activation) #OOOO

Case Study • Dragons of Asia, Best in Myanmar, Best Small Budget Campaign, Gold, 2018

Huawei, a consumer electronics manufacturer, launched its Nova2i model in Myanmar with a collaborative music video featuring four of the country’s up-and-coming artists.

Be Real: Microsoft Pirates a Celebrity

Case Study • SABRE Awards, Gold, APAC, Guerilla Marketing, 2018

Microsoft, the technology company, increased awareness of the dangers of using false Microsoft products in Myanmar by launching an event with a fake influencer to show that a pirated version will never be as good as the real thing.

Shell Myanmar: Voicing children’s plea for safe driving

Case Study • SABRE Awards, Gold, APAC, Energy & Natural Resources, 2018

Shell Myanmar, an oil and gas company, introduced a road safety initiative focusing on the Yangon-Mandalay highway in partnership with the Myanmar Red Cross Society (MRCS) and Global Road Safety Partnership (GRSP).

Coca-Cola: Thadingyut Festival Myanmar

Case Study • Nu Thazin Abel, WARC Prize for Asian Strategy, Entrant, 2017

Soft drink brand Coca-Cola used a multimedia campaign to develop a long-term role for the brand by associating it with the Thadingyut festival in Myanmar.

Coca-Cola Myanmar: Coca-Cola Refresh and Top-Up

Case Study • MMA Smarties, Bronze, Global, Messaging, and Bronze, APAC, 2017

This case study explains how Coca-Cola, the soft drink brand, helped university students in Myanmar rediscover their enjoyment of the teashop break while putting its brand at the heart of the occasion.

Myanmar: The Golden Land is changing

Article • Babar Khan Javed, Market Leader, Quarter 4, 2017, pp. 56-56

This article assesses Myanmar as an emerging market and promotes the opportunities the country can offer.

Myanmar Post and Telecoms: Lighting the way forward

Case Study • SABRE Awards, Gold, Asia-Pacific, 2017

Myanmar Post and Telecommunications (MPT), the logistics and communications business, used a charitable donation and PR strategy to improve its reputation and build links with Myanmar’s monastic community.

Mobile Myanmar opens up to brands

News • 29 May 2017

YANGON: Myanmar has a consumer landscape that is less developed than other markets in Southeast Asia, yet the country's youthful population and growing access to the outside world makes it an exciting opportunity for brands, according to an agency ...

Building from the ground up: Myanmar comes of age

Article • Anna Hamill, WARC Exclusive, May 2017

This article offers an overview of the Myanmar market, which is young, connected and seeking new brands and experiences following the end of brutal sanctions.

Unilever partners with rival in Myanmar

News • 05 May 2017

YANGON: Unilever has cut a joint venture deal with consumer goods rival Europe and Asia Commercial Co in Myanmar, combining home and personal care businesses in a bet to increase sales in the newly open emerging market.

Retailers eye Myanmar expansion

News • 09 December 2016

YANGON: There is a degree of uncertainty about the business environment in Myanmar but a new survey shows most local and international firms are planning to expand in the coming year, with the retail sector holding significant potential.

Red Dot: Dots on the map of Myanmar

Case Study • SABRE Awards, Gold, Asia-Pacific, Telecommunications, 2016

Red Dot, a mobile payments company, used PR and content marketing to launch its product and sign up retailers in Myanmar.

Velocity 12 Markets: Reshaping the world view of middle-class growth

Article • Research on WARC, Ogilvy and Mather, June 2016

This research by Ogilvy and Mather investigates the opportunities and challenges for brands in 12 developing markets.

Advertising in Myanmar: Digging deep to even scratch the surface

Article • Milla Chaplin, WARC Exclusive, Asian advertising in 2016, March 2016

This article investigates key trends for marketers in one of Asia's most exciting frontier markets, Myanmar, which is rapidly opening to the world and global brands.

Coca-Cola Myanmar: FIFA World Cup Myanmar Trophy Tour by Coca-Cola

Case Study • Dragons of Asia, Best in Myanmar, 2015

This case study shows how Coca-Cola, a beverage corporation and manufacturer, used a global event to increase brand awareness by promoting Myanmar's new economic stability.

Understanding Myanmar: Digital and marketing insights

Article • Low Lai Chow, Event Reports, Festival of Media Asia Pacific, March 2014

This event report discusses early digital trends in Myanmar, a country where access to the internet has previously been restricted.

On trade, tea and TVs: The key to Myanmar’s consumer market

Article • Jason Copland, KANTAR TNS, In Focus, August 2013

This brief article gives a top-line overview of the country of Myanmar and the consumer lives of its people.

The last frontier of Asia: The potential of market research to drive economic and social development in Myanmar

Research Paper • Ron Gailey and Chris Riquier, ESOMAR, Asia Pacific, Ho Chi Minh City, April 2013

Drawing from the first comprehensive study of the consumer landscape in Myanmar since the easing of sanctions, this paper explores the growth opportunities in the country from three perspectives: the agency, the client and the consumer.