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TM Net: Jiran-hyperlocal content & commerce platform

Case Study • SABRE Awards, APAC In2, Digital Newsrooms, 2021

Telekom Malaysia, the telecommunications company, opted for a long-term and sustainable business idea approach to aid SME in Malaysia.

19% of B2B marketing budgets go to advertising

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of B2B marketing budgets.

Maxis: 5G Live: Tomorrow's Tech for Today's Problems

Case Study • June Gan, Tai Kam Leong, Emir Shafri, WARC Awards for Asian Strategy, Shortlisted, 2021

Malaysian telco Maxis collaborated with businesses and government agencies to create practical applications of 5G technology to grow leads and revenue, and establish itself as a 5G leader.

Behind the Winning Idea: Tesco – Unforgettable Bag

Article • Fergus O'Carroll, Azliza Azmel and Graham Drew, WARC Exclusive, September 2021

This episode of Behind the Winning Idea explores the strategy, execution and outcome of Tesco: Unforgettable Bag, winner of the Customer Experience Grand Prix in the 2021 WARC Awards for Effectiveness.

Purpose incorporated: A comparative review of the Asia Pacific region

Article • WARC Exclusive, August 2021

This companion report is a part of WARC’s special series on sustainability, social impact, diversity, equality and inclusion (DEI) issues in Asia Pacific.

44% of SEA consumers play video games while watching TV

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), August 2021

An overview of multiscreening (activities done when watching TV) in Southeast Asia.

Monitoring Malaysia’s young strategists

Opinion • WARC, July 2021

In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we speak to Malaysia’s young minds.

Toppen: Stay close even when you're apart with #TipTokRaya2020