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Audiences use an average of five video streaming services

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of AVOD and SVOD audiences in 2020 and 2021.

19% of B2B marketing budgets go to advertising

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of B2B marketing budgets.

Women out-game men in China, but lag behind in Germany and US

Data • Cinzia Petio, WARC Data Points (Curated), September 2021

An overview of gaming consumption in female and male audiences.

Twin Ring Motegi: Mobility Theme Park

Case Study • YouTube Works for Brands, Japan, YouTube Creator / Partner Collaboration, 2021

Mobilityland Corporatioon, a leisure services company, increased awareness of its theme park Twin Ring Motegi in Japan.

Nike Japan: The future isn't waiting

Case Study • YouTube Works for Brands, Japan, Grand Prix, 2021

Nike, a sportswear brand, increased self-confidence among Japanese youths by highlighting the social problems of bullying and racial discrimination in Japan.

Toyota: ToyoTimes

Case Study • YouTube Works for Brands, Japan, Media Orchestration, 2021

Toyota, a car manufacturer, transformed its brand image in Japan into that of a company that facilitates travel for all.

Otsuka Pharmaceutical: 2020, Summer, School Clubs

Case Study • YouTube Works for Brands, Japan, Creative effectiveness, 2021

Otsuka Pharmaceutical, a pharmaceutical company, launched an ad that celebrated school students' continuous commitment to their extra-curricular activities in Japan during the coronavirus pandemic.

Delicare ms: Groin Warrior M'ZOON

Case Study • YouTube Works for Brands, Japan, Small budget big results, 2021

Ikeda Mohando, a brand of anti-itch cream, promoted its Delicare Ms cream, a medication for itching in the groin area, in Japan.

GameOn.games: This world is in the bloom of youth

Case Study • YouTube Works for Brands, Japan, Performance for Action, 2021

GameOn, a gaming brand, increased awareness and popularity in Japan of its online role-playing game Lost Ark.

Kanetetsu Delica Foods: Kanetetsu

Case Study • YouTube Works for Brands, Japan, Breakthrough Advertiser, 2021

Kanetetsu Delica Foods, a fishpaste product manufacturer, raised awareness of its product in Tokyo and the Kanto region of Japan.

TikTok user activity overtakes YouTube

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of user activity on TikTok and YouTube in Japan, South Korea, the UK and the United States.

SK-II: Timelines

Case Study • Leo Bovaller, Julia Blomquist, WARC Awards for Asian Strategy, Shortlisted, 2021

Skincare brand SK-II grew sales and engagement among young executive women in China, Japan, South Korea and the US with the creation of a digital docu-series fronted by journalist Katie Couric.

WAAS Young Strategist Series: Japan

Opinion • WARC, September 2021

In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we chat with Japan’s emerging bright minds.

Metaverse audiences interested in brand and sponsor content

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of metaverse features and activities of interest.

Purpose incorporated: A comparative review of the Asia Pacific region

Article • WARC Exclusive, August 2021

This companion report is a part of WARC’s special series on sustainability, social impact, diversity, equality and inclusion (DEI) issues in Asia Pacific.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Japan, Media & Publishing advertising spend by medium