Case Study
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Krshna Prashant, Sulin Lau, WARC Prize for Asian Strategy, Shortlisted, 2020
Mobile technology brand Grab used customer data in a new way to reframe and personalise its social impact activity in Southeast Asia.
News
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04/09/2020
Almost all Indonesians with access to connected TV (CTV) – and that’s seven in ten – increased their consumption of streaming content during the COVID-19 pandemic and a majority, a new survey shows, are willing to see ads in exchange for free ...
News
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14/08/2020
Retail sales in Indonesia fell 17.1% year-on-year in June, marking a slight improvement when compared with an even greater contraction recorded in May (20.6% yoy), according to a recent Bank Indonesia (BI) survey.
News
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12/06/2020
Consumers’ initial concerns around COVID-19 in Southeast Asia may have been focused around personal hygiene, but they’re now taking their general health much more seriously – beginning with the food they eat, according to research.
Opinion
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Anish Daryani, May 2020
M&C Saatchi's Anish Daryani outlines how the month of Ramadan has changed this year and offers some key behavioural insights to help brands navigate.
Article
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M&CSaatchi, WARC COVID-19 Series, March 2020
Throws light on new consumer behaviour changes during the year's most important marketable festival in Indonesia and how brands can cope with it.
Article
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Henry Manampiring, WARC Exclusive, April 2020
TBWA’s Henry Manampiring believes that brands miss out on opportunities when targeting solely based on generational assumptions and advocates for a different approach.
Article
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Bening Rara, WARC Exclusive, April 2020
Ogilvy’s Bening Rara highlights the role of continuous gratification in establishing a connection with Indonesia’s promotion-savvy youth.
Article
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Vincent Tarmudji, WARC Exclusive, April 2020
Tokopedia’s Vincent Tarmudji advocates for a long-term view when measuring the value of cultivating connections with Indonesia’s Gen Z.
Article
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Voon Tai, WARC Exclusive, April 2020
Geometry Global’s Voon Tai dives into the distinct sub-groups that make up Indonesia’s youth population and argues for a nuanced and hyper-local approach for genuine consumer connections.
Opinion
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Gabey Goh, April 2020
What will it take to win over the young Indonesian consumer and find success in the third largest youth market in the world? WARC's Asia Editor, Gabey Goh, introduces a deep-dive into the insights you need to know.
Case Study
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Sumeet Parab, Apoorva Sheety, Fajar Adithya, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
SariWangi the tea bag brand used their Let's Talk campaign to create real conversations on social channels around respect for diversity during the 2019 presidential election in Indonesia.
Case Study
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Ayida M. Sulfa, Bernadette Adinadia, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020
Beauty brand Fair & Lovely used TV, mobile and radio to raise awareness of its brand commitment to female education and drive sales in Indonesia.
News
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07/04/2020
Consumers in Indonesia are shifting towards a more ‘health and hygiene’ focused lifestyle, according to a recent survey by SurveySensum in partnership with the Mobile Marketing Association (MMA), as the country continues efforts to stem the spread ...
Opinion
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BrandIndex, April 2020
Disinfectant brand Dettol is the brand that has achieved the highest uplift in its Ad Awareness during March.
News
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12/03/2020
Brands often make the mistake of creating a single message that they simply flip from subdued to celebratory between Ramadan and the Eid al-Fitr festive periods, according to digital agency ADA.
News
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10/03/2020
As banking by phone and digital payments continue to gain traction in Indonesia, fintech firms are looking to align themselves with Islam in the world’s most populous Muslim-majority country.
News
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13/02/2020
Digital wallets have become such an indispensable tool among younger Indonesians that the importance of promotions for user retention may be waning, according to Ipsos. The research firm carried out face-to-face surveys with 500 Millennials ...
News
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31/01/2020
Indonesian e-commerce firm Blibli.com has opened its first brick-and-mortar store for its grocery brand BlibliMart and, in a nod to Amazon Go, the outlet offers a cashless and cashier-less service for tech savvy omnichannel shoppers.
News
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17/12/2019
By the end of this year, Gen Z is expected to comprise almost one third of the world’s population, and in Indonesia, the number of active Gen Z users on mobile is rising 25% faster than older active users (aged 25+), according to App Annie.
News
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13/12/2019
Content can transform the way that consumers experience the brand, according to Unilever’s senior global brand director, who believes that the blurring of the boundaries between offline and online offers rich pickings for generating content.
Article
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Anish Daryani, Admap, December 2019
Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.
Article
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Low Lai Chow, Event Reports, FUTR Asia Summit, October 2019
Unilever and Domino’s Pizza share some lessons in adapting a global playbook to local rules in a market like Indonesia, during the FUTR Asia Summit in Singapore.
Opinion
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BrandIndex, December 2019
Budget accommodation booking platform RedDoorz is the brand that has achieved the highest uplift in its Ad Awareness during November.
Case Study
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Eugenia Teo, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Ice cream brand Wall's repositioned itself as the best snack option with a campaign encouraging national pride in Indonesia.
