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News • 26 October 2020

For India’s retailers, the pandemic means this year’s festive season is unlikely to match those of previous years but there are signs that give rise to cautious optimism.

Muted yet a positive festive season in the offing for Indian marketers

Article • Biprorshee Das, WARC Exclusive, October, 2020

The 2020 festive season in India provides an opportunity for marketers to make up for some of the losses incurred in the six months of lockdown as consumers look for ways to celebrate.

The State of the Industry: Mobile Marketing in India 2020

Data • WARC Data, October 2020

Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

CMO Conversations: Dr. R S Sodhi, Managing Director, Amul

Opinion • Gabey Goh, October 2020

Dairy giant Amul emerged from India’s lockdown in a much stronger position than before. RS Sodhi, managing director of the Gujarat Co-operative Milk Marketing Federation and owner of the Amul brand speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about never going dark, meeting new consumer demands, being hyper-local and the organisation’s belief in long-term consistency.

Large businesses up marketing budgets but half of small companies plan cuts

Data • Rob Clapp, WARC Data Points, October 2020

An overview of marketing budget plans over the next 12 months by country and size of the business.

BARC India suspends rating of news channels amid boycott row

News • 15 October 2020

India’s Broadcast Audience Research Council (BARC), the television ratings agency, has announced that it will suspend publication of weekly individual ratings for all English, Hindi, regional and business news channels for up to three months.

Jewellery ad pulled in India after social media storm

News • 14 October 2020

The decision to pull a jewellery ad from all platforms after a massive social media backlash and threats of a brand boycott has opened a heated debate in India about the minefield that inclusive and purpose-led advertising can prove to be.

Indian consumers concerned about misleading ads targeting children

News • 05 October 2020

Most Indian consumers (75%) feel that children are being misled in many advertisements for apps, gaming and other online services, according to a survey by social community platform Local Circles.

Recovery for India’s media and entertainment sector to take two years

News • 04 October 2020

India’s media and entertainment (M&E) sector should recover from its current levels and post 33% growth in 2022, following a contraction of 20% in 2021, according to a new report from KPMG India.

IPL gets audience and advertising boost in first week

Data • Rob Clapp, WARC Data Points, October 2020

An overview of audiences and advertising volume in the first week of the Indian Premier League (IPL) in 2020.