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Data • Rob Clapp, WARC Data Points, January 2021
News • 15 January 2021
News • 08 January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
News • 07 January 2021
Data • Rob Clapp, WARC Data Points, January 2021
News • 17 December 2020
Data • Rob Clapp, WARC Data Points, December 2020
News • 15 December 2020
Data • Rob Clapp, WARC Data Points, December 2020
Case Study • Ajay Mehta, Advait Purandare, Sanaa Jummal, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Bella Handfield, Scindya Datt, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Rituparna Dasgupta, Deepa Kharidaha, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
News • 07 December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2020
Data • Rob Clapp, WARC Data Points, December 2020
News • 02 December 2020
Case Study • Anupama Basu, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Data • Rob Clapp, WARC Data Points, November 2020
Case Study • Rituparna Dasgupta, Ashutosh Paretkar, Rajani Ranjan, WARC Media Awards, Shortlisted, Best Use of Data, 2020
Research Paper • Abhinav Mohan, Ashwini Bagkar, Somdipta Maity, Umesh Krishna, ESOMAR Conference papers, APAC, 2020
Research Paper • Neha Arora and Sonia Pall, ESOMAR Conference papers, APAC, 2020
Research Paper • Arvind Sainath, ESOMAR Conference papers, APAC, 2020
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Article • Stephanie Caunter and Simon Samuel, WARC Exclusive, March 2020
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak. -
Article • Anna Shin, WARC Exclusive, May 2020
R/GA Singapore’s Anna Shin maps out how the consumer definition of happiness and satisfaction has changed thanks to COVID-19, and how brands need to adapt to thrive. -
Article • Kunal Sinha , WARC Exclusive, March 2020
Kunal Sinha shares his insights on how brand purpose can be meaningfully pursued amid a context of fear and uncertainty. -
Article • Dr. Mansur Khamitov, WARC Exclusive, February 2020
Psychologist Clayton Alderfer’s ERG motivational theory of human behaviour offers marketers a potential framework for charting steps forward in uncertain times – Nanyang Business School’s Mansur Khamitov talks through how brands can map out a positive path forward.