Asia

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Networked commerce and the power of India’s kirana

Article • Satish Krishnamurthy and Vishwajit Vyas, WARC Trends, July 2021

TBWA\India’s Satish Krishnamurthy and Vishwajit Vyas say the kirana mom-and-pop shops’ communal commerce during the pandemic shows that networked commerce is the new retail reality in India.

Eternia’s digital evolution is a template for India’s businesses

Article • Mukta Lad, Event Reports, Adobe summit, April 2021

One of the companies in India’s Aditya Birla Group – a 100-year-old conglomerate – is Eternia, a B2C player dealing in window and door systems, and its executives share how they use digital in this niche market to grow its customer base.

Veganism in India: Trends and opportunities

Article • Wolfzhowl, Research on WARC, July 2021

Examines the factors leading to the growing trend of veganism in India.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Loyalty and trust: Brands in the age of cancel culture

Opinion • Sumeer Mathur, July 2021

F ickle consumers are making brand loyalty hard to achieve and with brand trust, a concept that is becoming increasingly critical, Edelman’s Sumeer Mathur shares how brands can regain that trust.

TikTok users have trebled over past year

Data • Rob Clapp, WARC Data Points, July 2021

An overview of TikTok users across the world between Q1 2020 and Q1 2021.

India, Alcoholic Beverages advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the alcoholic beverages sector in India since 2013.

India, Clothing/Fashion/Jewellery advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the clothing/fashion/jewellery sector in India since 2013.

India, Corporate advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the corporate sector in India since 2013.

India, Automobile advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the automobile sector in India since 2013.

India, E-commerce advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the e-commerce sector in India since 2013.

India, Education advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the education sector in India since 2013.

India, Financial Services advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the financial services sector in India since 2013.

India, Media advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the media sector in India since 2013.

India, Real Estate & Home Improvement advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the real estate & home improvement sector in India since 2013.

India, Retail advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the retail sector in India since 2013.

India, Travel & Tourism advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the travel & tourism sector in India since 2013.

India, Telecoms advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the telecoms sector in India since 2013.

India, FMCG advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the FMCG sector in India since 2013.

India, Household Durables advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2021

An overview of advertising spend by medium in the household durables sector in India since 2013.

25% of Indians use social media to follow influencers

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2021

An overview of the reasons Indian consumers use social media.

Apple extends advertising lead following iOS 14.5

Data • Rob Clapp, WARC Data Points, June 2021

An overview of Apple's share of advertising spend before and after iOS 14.5.

Move beyond commoditised Pride to leave real impact

Opinion • Prachi Gupta, June 2021

Issues that brands express concern for only during Pride Month continue to exist beyond those 30 days for the LGBTQ+ community, and The Branding Nook’s Dr Prachi Gupta says new age marketers need to devise innovative ways for genuine outreach to the community.

Influencer marketing: Time to get it right

Opinion • Biprorshee Das, June 2021

In this edition of Spotlight India, WARC India Editor Biprorshee Das looks at the evolution of influencer marketing in India and, given its tremendous potential, how marketers can get it right by addressing the concerns about it.

Influencer marketing: Consumer sentiment data

Article • WARC Exclusive, Spotlight India, June 2021

Analyses data from ongoing surveys of Indian consumers, provided by GWI.

How to market to Vietnamese consumers

Article • Katrin Roscher, WARC Best Practice, November 2018

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.
2020 Asian Strategy Report: Insights from the WARC Prize for Asian Strategy

Article • WARC Exclusive, October 2020

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020.
Brand communication in the post-COVID era: The new communication playbook

Article • Aprajita Kalyani and Saachi Asthana, Research on WARC, August 2020

COVID-19 has turned the world upside down and led to fundamental shifts in the way people think and live, and these shifts have posed multiple questions before brands with respect to building a connection with the audience.
Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
How to market to rural consumers in India

Article • Kunal Sinha , WARC Best Practice, September 2017

This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.