Luxury brands and fashion retailers in Hong Kong have taken a battering this year as a combination of COVID-19 and political tensions with mainland China have kept high-spending tourists away, but the question is whether they can recoup their ...
With plant-based food rising in popularity in recent years and further accelerated by COVID-19, Nestlé Hong Kong has introduced Nestlé Fitness, a product range with snacks and beverages made with whole grains, as well as high-fibre and plant-based ...
A sweeping new security law in Hong Kong has raised questions for big tech companies’ operations in the territory, with Facebook, Google and Twitter temporarily blocking authorities’ access to user data; TikTok – under pressure around the world for ...
Stores in Hong Kong and Singapore have suffered a sharp drop in footfall because of COVID-19, but they can use this period to revamp their strategies and minimise lost sales from physical stores, an industry figure suggests.
Standard Chartered Bank, a banking brand, increased applications for its Simply Cash Visa Card in Hong Kong by launching an algorithm agent that provides personalised, targeted content based on the viewing habits of young consumers.
Marketplaces are useful as part of a broader retail strategy, especially for customer acquisition, but they shouldn’t be your end-all and be-all strategy because brands have little flexibility and sway over UX.
Retail sales in Hong Kong plunged 21% in January as the effects of the coronavirus bit deep and mainland tourists stayed away, but even in this crisis environment brands have an opportunity to connect with consumers by ensuring their actions convey ...
Terence Ling, WARC Exclusive, February 2020
Brands in Hong Kong are grappling with prolonged disruption to business thanks to the COVID-19 outbreak which comes in the wake of anti-government protests – TBWA’s Terence Ling offers some key advice for marketers.
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.
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