Growing digital usage, greater adoption of social shopping technologies and a global pandemic has accelerated social commerce in Southeast Asia, according to a new study by AI-based tech solutions provider iKala.
French cosmetics firm L’Oréal is one of the major brands pushing into conversational commerce by making themselves accessible to customers all over Southeast Asia, and with particular traction in Vietnam.
The news cycle related to COVID-19 no longer influences trends on the FMCG market in Southeast Asia. Instead, new socio-economic and behavioural patterns are shaping the future state of the industry, according to a study by Nielsen.
New flight booking data released by Amadeus, reveals that the COVID-19 pandemic has shortened flight booking lead times in the Asia Pacific (APAC) region significantly, with bookings made 17 days later on average during the pandemic, compared to ...
The lockdown witnessed not just an increase in gaming as more people were playing and using games as a way to stay connected, but also the growth of Twitter conversations around this topic, creating a huge opportunity to reach fans who don’t just ...
Coca-Cola, Nike, Singtel and Zomato are among the 22 brands whose campaigns have been shortlisted for this year’s WARC Prize for Asian Strategy, a search for the smartest strategic ideas from Asia’s marketing industry.
Three-quarters of consumers across Asia-Pacific (75%) prefer brands that offer discounts and benefits to frontline health workers, while 73% stated they want brands to include information on how they are responding to COVID-19 and to communicate ...
Livestreaming is entrenched across Asia, driving sales in Southeast Asia’s recent 9.9 Super Shopping Day and even forming part of government policy in China; with Amazon and Facebook also exploring livestream shopping opportunities, brands ...
OOH has been one of the hardest-hit channels during lockdowns but anecdotal evidence suggests that, as these ease and people begin to move about again, brands in Southeast Asia are looking to integrate audience-driven mobile and OOH campaigns.
With the pandemic still looming over the minds of consumers, mentions about safety made up almost 50% of all online conversations related to top concerns and priorities in the Asia Pacific region according to a new report from Digimind.
Use of influencer marketing by brands in Asia has spiked since the onset of COVID-19, according to a new report by CastingAsia, which looks at the shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, ...
Asia’s unique and thriving mobile gaming ecosystem brings heightened consumer engagement and specific opportunities for the region’s brand marketers to explore; the latest WARC Guide explains what these are.
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.
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