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Research Paper • Maslina M. Mokhtar and Avijit Das, ESOMAR, Qualitative Research, Athens, October 2006
The purpose of this research, other than the findings of the report, is to explore popular narrative media and structure, both in terms of structure, contents and themes and evolve a methodology by which current paper of research data can be put together in a manner similar to other pop-content.
Research Paper • Henrik Hall, Marie Florence Madom and Luisa Mercedes Ravelo, ESOMAR, Annual Congress, London, September 2006
Market researchers could have an equally important role as nurses, engineers journalists and teachers in contributing to solving global issues such as poverty, malnutrition and underdevelopment.
Research Paper • Aggrey Maposa, ESOMAR, Telecoms Conference, Brussels, November 2004
This document covers three countries in Africa: two in West Africa (Nigeria and Ghana) and one in Central Africa (Cameroon).
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Data • Rob Clapp
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Data • Rob Clapp
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp
An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets. -
Data • Rob Clapp
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.