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Article • Euromonitor Strategy Briefings, September 2019
Data • Rob Clapp, WARC Data Points, June 2019
Research Paper • Maslina M. Mokhtar and Avijit Das, ESOMAR Conference papers, Qualitative Research, Athens, October 2006
Research Paper • Henrik Hall, Marie Florence Madom and Luisa Mercedes Ravelo, ESOMAR Conference papers, Annual Congress, London, September 2006
Research Paper • Aggrey Maposa, ESOMAR Conference papers, Telecoms Conference, Brussels, November 2004
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Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Data • Rob Clapp, WARC Data Points, July 2021
This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media. -
Data • Rob Clapp, WARC Data Points, June 2020
An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak. -
Data • Rob Clapp, WARC Data Points, November 2020
An overview of consumers paying more attention to health and hygienic packaging in their post-COVID purchases.
