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Article • Euromonitor Strategy Briefings, September 2019
Data • Rob Clapp, WARC Data Points (Curated), June 2019
Research Paper • Maslina M. Mokhtar and Avijit Das, ESOMAR Conference papers, Qualitative Research, Athens, October 2006
Research Paper • Henrik Hall, Marie Florence Madom and Luisa Mercedes Ravelo, ESOMAR Conference papers, Annual Congress, London, September 2006
Research Paper • Aggrey Maposa, ESOMAR Conference papers, Telecoms Conference, Brussels, November 2004
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Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2021
Huggies, a diaper and baby wipes brand, increased sales in South Africa by launching a distance tracking device for babies who participated in an online marathon to prove Huggies diapers are the best for moving babies. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media. -
Data • James McDonald, WARC Data Points (Curated), July 2021
An overview of the growth in global advertising investment by region forecast for 2021 and 2022. -
Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2021
Johnnie Walker, a brand of Scotch whisky, increased sales of its Blue Label product by creating a design for its packaging and communications that used bespoke art pieces that captured the undiscovered sides of local cities.
