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Article • Euromonitor Strategy Briefings, September 2019
Data • Rob Clapp, WARC Data Points, June 2019
Research Paper • Maslina M. Mokhtar and Avijit Das, ESOMAR Conference papers, Qualitative Research, Athens, October 2006
Research Paper • Henrik Hall, Marie Florence Madom and Luisa Mercedes Ravelo, ESOMAR Conference papers, Annual Congress, London, September 2006
Research Paper • Aggrey Maposa, ESOMAR Conference papers, Telecoms Conference, Brussels, November 2004
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Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp, WARC Data Points, May 2020
An overview of advertising spend forecasts for 2020 by market, product vertical, media and format. -
Data • Rob Clapp, WARC Data Points, June 2020
An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
