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Media Owner Profile: Facebook, Rest of World

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Facebook includes Rest of World (Africa, Latin America and the Middle East) data on advertising revenue, daily active users and monthly active users.

MultiChoice: Festive Campaign

Case Study • MMA Smarties, Bronze, EMEA, 2020

MultiChoice, a pay TV operator, used lookalike audiences and geotargeting to drive subscriptions to both its premium bundle (DStv) and its more affordable bundle (GOtv) across Africa.

Snapchat adds 15m daily users, approaches 300m total

Data • Rob Clapp, WARC Data Points, April 2021

An overview of Snapchat's daily active users by region in Q1 2021.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

Media Owner Profile: Netflix, Europe, Middle East and Africa

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in Europe, Middle East and Africa (EMEA).

Connected TV advertising sales doubled in 2020

Data • Rob Clapp, WARC Data Points, March 2021

An overview of programmatic connected TV advertising sales in 2020.

Half of brands achieve an ROI of $1.06

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the distribution of return on investment (ROI) from $1 spent on media.

Search and social drive 44% of publisher page views

Data • Rob Clapp, WARC Data Points, February 2021

An overview of search and social referrals to digital publishers.

Connecting Africa: the scramble to unlock the world’s last billion

News • 03 February 2021

Home to most of the “last billion” people globally still not properly connected to the internet, Africa is at the centre of a 21st century equivalent of a “gold rush” as tech giants like Google and Facebook are racing to establish the digital infrast

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, February 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicators

Research Paper • James Lappeman, Lara du Plessis, Emma Ho, Ellen Louw and Paul Egan, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 58-85

Income and living standards measures have long been used in market research and marketing in Africa. This study examined a set of lifestyle indicators (both belongings and behaviors) to determine their success in profiling middle-class consumers in sub-Saharan Africa.

Evaluating academic and media nongovernmental organization partnerships for participatory data gathering

Research Paper • Emma Heywood, Beatrice Ivey and Sacha Meuter, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 43-57

This article discusses participatory methods for data gathering in the context of a partnership between a Swiss-based media development organization, Fondation Hirondelle, and a research team at the University of Sheffield.

Adoption of services and apps on mobile phones by microentrepreneurs in Sub-Saharan Africa

Research Paper • Leonard J. Paas, Emiel L. Eijdenberg and Enno Masurel, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 27-42

This article shows that acquisition pattern analysis is highly suited for research in developing economies.

Media Owner Profile: JCDecaux, Regions

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of JCDecaux includes data on advertising revenue by region and market.

Nearly half of consumers tried a new store last year

Data • Rob Clapp, WARC Data Points, January 2021

An overview of consumers shopping at a new store throughout the coronavirus (COVID-19) outbreak in 2020.

Online FMCG consumer spend is 46% higher than in store

Data • Rob Clapp, WARC Data Points, November 2020

An overview of online and offline FMCG consumer spend by region.

Global connected TV ad sales grow 70% but EMEA sees decline

Data • Rob Clapp, WARC Data Points, November 2020

An overview of connected TV advertising sales by region in 2020.

Constrained consumers are more likely to be omnichannel shoppers

Data • Rob Clapp, WARC Data Points, October 2020

An overview of purchase channels among constrained and insulated consumers.

Snapchat sees v-shaped recovery with ad revenue rising 52%

Data • Rob Clapp, WARC Data Points, October 2020

An overview of Snapchat's latest advertising revenue and daily active users in Q3 2020.

Asian m-commerce uptake well ahead of other regions

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), October 2020

An overview of device penetration for e-commerce by region.

Minor recovery in print circulation expected for 2021

Data • Rob Clapp, WARC Data Points, September 2020

An overview of print circulation forecasts by region between 2020 and 2024.

Half of online consumers have used voice or visual search in the past month

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2020

An overview of consumer use of voice and visual search globally and in specific regions.

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points, September 2020

An overview of advertising fraud by country and industry.

COVID-19 hits EMEA mobile budgets but marketers agree on effectiveness

Data • Zoe McCready, WARC Data Points, August 2020

An overview of EMEA mobile budgets in the face of the novel coronavirus (COVID-19) outbreak.

Mobile-first strategies prevalent across EMEA

Data • Marte Aune, WARC Data Points, August 2020

A summary of EMEA marketers’ adoption of mobile marketing.

Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Global advertising spend to fall by 8.1% in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.
Half of millennials are using e-commerce more and plan to continue after lockdown

Data • Rob Clapp, WARC Data Points, June 2020

An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.
The impact of advertising on market share: Controlling for clutter, familiarity, and goodwill decay

Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103

The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
63% of consumers say future products and services should enhance their health & wellbeing

Data • Rob Clapp, WARC Data Points, June 2020

An overview of consumer expectations of future products and services to enhance their health and wellbeing across 22 different markets.