Effectiveness
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Article • Lars-Alexander Mayer, WARC Exclusive, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021
Article • WARC Strategy Toolkit, March 2021
Article • WARC Strategy Toolkit, March 2021
Article • WARC Strategy Toolkit, March 2021
Article • WARC Strategy Toolkit, March 2021
Data • Rob Clapp, WARC Data Points, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021
Research Paper • Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and I-Ting Tsai, Journal of Advertising Research, Vol. 61, No. 1, 2021, pp. 58-77
Opinion • Dhiren Amin, February 2021
Opinion • Tati Lindenberg, February 2021
Data • Rob Clapp, WARC Data Points, February 2021
Article • Stephen Whiteside, Event Reports, The Great Debates: Marketing Growth Frameworks, June 2020
Article • Jon Evans, WARC Exclusive, February 2021
Article • Stephen Whiteside, Research on WARC, February, 2021
Data • Rob Clapp, WARC Data Points, February 2021
News • 16 February 2021
Opinion • Peilin Phua and Nicole Hartnett, February 2021
Opinion • Yusuf Chuku, February 2021
Data • Rob Clapp, WARC Data Points, February 2021
Opinion • Andy Nairn, February 2021
Article • Stephen Whiteside, WARC Exclusive, February 2021
News • 04 February 2021
News • 04 February 2021
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Article • WARC Best Practice, May 2020
A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide. -
Article • WARC Exclusive, July 2020
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19. -
Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • Strategy Toolkit, Strategy Toolkit
This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works. -
Article • WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide. -
Article • James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.