Effectiveness

10,970 results found

Sort By

Get real, get creative: Real understanding to climb the Creative Effectiveness Ladder

Article • Research on WARC, June 2021

Ipsos looks at how brands and agencies can produce more effective creative and what routes, processes or ingredients they need to get to the top.

Linking attention to mental availability: Early findings

Article • Karen Nelson-Field , WARC Exclusive, June 2021

Amplified Intelligence has been proving the value of attention as a measure of quality reach for several years.

WARC Talks: Movable middle

Article • Joel Rubinson and Greg Stuart, WARC Exclusive, June 2021

Joel Rubinson, president of Rubinson Partners, and Greg Stuart, CEO of MMA Global discuss the movable middle as a new way to target consumers and how it could replace reach as the basis of effective media planning.

Axe: Chill

Case Study • MMA Smarties, Gold, MENA, 2020

Axe, a male deodorant brand, launched its Axe Chill campaign across the Gulf Cooperation Council (GCC) countries to highlight Axe's ability to lower body temperature.

LifeBuoy: Hajj Pack

Case Study • MMA Smarties, Gold, MENA, 2020

Unilever, a consumer goods company, developed a bundle of fragrance-free products that could be bought and used globally by Hajj pilgrims visiting Mecca.

Lipton: Stay At Home

Case Study • MMA Smarties, Silver, MENA, 2020

Lipton, a tea brand, launched its Stay at Home YouTube campaign in Egypt to drive messaging around the impact of social distancing in society and highlighted the health benefits of green tea.

STC Pay: Stay at Home Campaign

Case Study • MMA Smarties, Silver, MENA, 2020

STC Pay, a digital wallet, drove app downloads with a three-phase campaign during the COVID-19 lockdown in Saudi Arabia.

Dove: Amazon

Case Study • MMA Smarties, Gold, MENA, 2020

Dove, a personal care brand, boosted sales via Amazon on White Friday in the UAE.

Snickers: Hunger Support Campaign

Case Study • MMA Smarties, Gold, MENA, 2020

Snickers, a confectionary brand, used facial recognition as part of its Snickers Hunger Support Campaign in the UAE, Saudi Arabia and Kuwait.

RAKBANK: Prediction Meets Tradition - Striking Gold with Machine Learning

Case Study • MMA Smarties, Silver, MENA, 2020

RAKBANK, a banking brand, tapped into the fascination and love for gold in India by launching the Gold Account, where gold lovers could buy, sell and save gold digitally.

Centrum: GSK Centrum GNE

Case Study • MMA Smarties, Gold, MENA, 2020

Centrum, a brand of multivitamins produced by GSK, reached consumers with a gamified mobile campaign in the UAE.

RAKBANK: Convertsations - Kickstarting new SMEs amidst the Pandemic

Case Study • MMA Smarties, Gold, MENA, 2020

RAKBANK, a banking brand, launched its Conversations campaign to help new small- and medium-sized enterprises (SMEs) establish themselves in the UAE during the COVID-19 pandemic.

Rexona: Move More Stay Home

Case Study • MMA Smarties, Silver, MENA, 2020

Rexona, a deodorant brand, encouraged people to stay active during the COVID-19 lockdown and raised awareness around brand purpose in Egypt with its Move More Stay Home campaign.

Amazon: Making small, powerful