Retail & e-commerce
Article •A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
Article •Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
Article •The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Article •A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Data •This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
Article •This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels.