Advertising best practice, evidence and insights

What we know about the Internet of Things

Article • WARC Best Practice, June 2020

Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.

HP Inc (Consumer electronics)

Article • Euromonitor Profiles, January 2020

This Company Profile from Euromonitor provides key details and analysis of HP Inc.

Carnival creates an “experiential Internet of Things” to deliver personalized travel experiences

Article • Stephen Whiteside, Event Reports, CES, January 2020

Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.

From Internet of Things to “Intelligence of Things”: how a new generation of smart gadgets will transform the consumer experience

Article • Stephen Whiteside, Event Reports, CES, January 2020

The "Internet of Things" is set to give way to the "Intelligence of Things" as artificial intelligence (AI) becomes an increasingly widespread element of consumers' lives.

Huawei Technologies Co Ltd (Consumer electronics)

Article • Euromonitor Profiles, December 2019

This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.

Apple, Amazon, and Google form truce on voice tech

News • 20 December 2019

A rare détente in the smart speaker turf war has seen the territory’s three main protagonists – Amazon, Google, and Apple – agreeing to work towards a royalty-free connectivity standard to open up the market for smart home gadgets.

The future consumer

Article • Research on WARC, December 2019

Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.

Will 2020 be the year of voice?

News • 16 December 2019

Voice hasn’t taken off in the way many people expected but if it’s merely languishing in Gartner’s oft-quoted “trough of disillusionment” – the lull after hype and before mainstream acceptance – then 2020 could see a rapid escalation, according to ...

The past, present and future of voice marketing

Article • Alex Brownsell, Event Reports, Future of Audio, October 2019

An exploration of the role of voice technology in marketing, and predictions of how brands may be able to exploit voice in the future.

Lenovo Group Ltd (Consumer electronics)

Article • Euromonitor Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Lenovo Group.

Marketer's Toolkit 2020: Privacy-first marketing (Policy)

Article • WARC Trends, November 2019

Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into the regulation and policy trends affecting marketing plans in 2020.

Marketing The 5th Wave of Computing to tomorrow’s UK technology consumer

Article • Jack Miles, WARC Exclusive, October 2019

Considers how tech marketers will need to address The 5th Wave of Computing – the convergence of the internet of things, artificial intelligence and 5G.

Baidu views smart speakers as the future of search

News • 07 October 2019

Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.

Voice commerce: Turning an industry upside down

Article • Euromonitor Strategy Briefings, September 2019

An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.

Ipsos: Technology tracker

Article • Research on WARC, September 2019

Shows for the first time the awareness of emerging technologies such as driverless cars, artificial intelligence and foldable smartphones amongst the British public.

Most Chinese smart speaker owners are open to ads

News • 20 September 2019

Advertising is still in its infancy on smart speakers, but a new study expects it to mature quickly as inventory becomes more widely available – and China will be a crucial market.

The brick-and-mortar shopping experience: How Telenet leverages data, to optimise their in-store customer experience, combining quantitative research with IoT-technologies and sensors

Research Paper • Caroline Verkest, Wim Hamaekers, Hannelore Goddyn and Alexander Mazurek, ESOMAR, Congress, 2019

Details how Telenet, a telephone services company, leveraged data to optimise its in-store customer experience through developing and deploying retail store analytics.

IKEA plans to democratise the smart home

News • 20 August 2019

Swedish retailer IKEA is formalising its smart home tech division, following involvement in the idea since 2012.

Reliance Jio cements 'digital gateway' status

News • 13 August 2019

Reliance Jio has become “the digital gateway of India”, Mukesh Ambani claimed yesterday as he outlined an ambitious program of digital developments that aim to cement that position by upgrading the online experience of households and ...

Advertisers in Australia and Singapore bullish on Connected TV's future

News • 22 July 2019

The prevalence of online streaming platforms in everyday conversations may suggest that it has replaced traditional TV for consumers as the go-to for their favourite shows.

5G will blend physical and digital experiences

News • 17 July 2019

The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued.

Three 5G marketing predictions from Qualcomm

Article • Reed Karaim, Event Reports, Brand Marketing Summit, May 2019

As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.

R3's Future 40

Article • Research on WARC, July 2019

A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.

China’s premium strategy

Article • Doreen Wang, Admap, July 2019

Looks at how China's internal market has become a test bed for Chinese companies to build premium brands that satisfy the demand for consumption of luxury or premium items.

Smart cities of surveillance

Opinion • Dr. Ann Cavoukian, May 2019

Dr. Ann Cavoukian, a three-term Information & Privacy Commissioner of Ontario, Canada and creator of Privacy by Design (PbD), warns of the potential privacy loss as we develop Smart Cities.