Article
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Euromonitor Profiles, September 2020
This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.
Article
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Euromonitor Strategy Briefings, August 2020
For lifestyle brands, relevance remains critical, but will be more elusive – consumers that spend more of their time at home will socialise differently, need different products, and will engage brands differently.
Article
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WARC Best Practice, June 2020
Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
News
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22/05/2020
Chinese e-commerce giant Alibaba will invest RMB10bn (US$1.4bn) this year on building up its artificial intelligence and Internet of Things (IoT) capabilities that will be centred around its smart speaker Tmall Genie.
Article
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Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of HP Inc.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
The "Internet of Things" is set to give way to the "Intelligence of Things" as artificial intelligence (AI) becomes an increasingly widespread element of consumers' lives.
News
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20/12/2019
A rare détente in the smart speaker turf war has seen the territory’s three main protagonists – Amazon, Google, and Apple – agreeing to work towards a royalty-free connectivity standard to open up the market for smart home gadgets.
Article
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Research on WARC, December 2019
Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.
News
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16/12/2019
Voice hasn’t taken off in the way many people expected but if it’s merely languishing in Gartner’s oft-quoted “trough of disillusionment” – the lull after hype and before mainstream acceptance – then 2020 could see a rapid escalation, according to ...
Article
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Alex Brownsell, Event Reports, Future of Audio, October 2019
An exploration of the role of voice technology in marketing, and predictions of how brands may be able to exploit voice in the future.
Article
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Euromonitor Profiles, November 2019
This Company Profile from Euromonitor provides key details and analysis of Lenovo Group.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into the regulation and policy trends affecting marketing plans in 2020.
Article
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Jack Miles, WARC Exclusive, October 2019
Considers how tech marketers will need to address The 5th Wave of Computing – the convergence of the internet of things, artificial intelligence and 5G.
News
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07/10/2019
Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.
Article
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Euromonitor Strategy Briefings, September 2019
An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.
Article
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Research on WARC, September 2019
Shows for the first time the awareness of emerging technologies such as driverless cars, artificial intelligence and foldable smartphones amongst the British public.
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20/09/2019
Advertising is still in its infancy on smart speakers, but a new study expects it to mature quickly as inventory becomes more widely available – and China will be a crucial market.
Research Paper
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Caroline Verkest, Wim Hamaekers, Hannelore Goddyn and Alexander Mazurek, ESOMAR, Congress, 2019
Details how Telenet, a telephone services company, leveraged data to optimise its in-store customer experience through developing and deploying retail store analytics.
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20/08/2019
Swedish retailer IKEA is formalising its smart home tech division, following involvement in the idea since 2012.
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13/08/2019
Reliance Jio has become “the digital gateway of India”, Mukesh Ambani claimed yesterday as he outlined an ambitious program of digital developments that aim to cement that position by upgrading the online experience of households and ...
News
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22/07/2019
The prevalence of online streaming platforms in everyday conversations may suggest that it has replaced traditional TV for consumers as the go-to for their favourite shows.
News
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17/07/2019
The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
