Article
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Satish Krishnamurthy and Vishwajit Vyas, WARC Trends, July 2021
TBWA\India’s Satish Krishnamurthy and Vishwajit Vyas say the kirana mom-and-pop shops’ communal commerce during the pandemic shows that networked commerce is the new retail reality in India.
Article
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Asai Meyer and Terence Ling, WARC Trends, July 2021
TBWA\Hong Kong’s Asai Meyer and Terence Ling examine the balance that brands need to strike when applying advanced technology to retail operations.
Article
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Mukta Lad, Event Reports, Adobe summit, April 2021
One of the companies in India’s Aditya Birla Group – a 100-year-old conglomerate – is Eternia, a B2C player dealing in window and door systems, and its executives share how they use digital in this niche market to grow its customer base.
Case Study
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SABRE Awards, EMEA, Gold, 2021
G42 Healthcare, a health-tech company, launched its #4Humanity campaign to drive volunteers for the world's first phrase three clinical trial for an inactivated COVID-19 vaccine in the Middle East.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Autotrader, a digital marketplace for new and used cars, released a limited-edition perfume, Eau de New Car, to position itself as a marketplace for new cars in the UK.
Case Study
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SABRE Awards, EMEA, Gold, 2021
IKEA, a flat-pack furniture brand, launched a therapeutic Christmas campaign for its employees in Spain to see off the year 2020.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Unox, a food brand owned by Unilever, brought the North Sea to consumers' homes in the Netherlands so they could continue their New Year tradition of swimming in the North Sea despite the COVID-19 pandemic.
Article
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Mukta Lad, Event Reports, Adobe Summit, April 2021
Rapid digital transformation has helped to ease the hospitality industry’s pain during the sharp drop in business and travel caused by the COVID-19 pandemic, as shown by the Rosewood Hotel Group’s experience.
Article
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WARC Best Practice, July 2021
Summarises knowledge and offers guidance and reading on smart devices and the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
Article
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Josie Tutty, WARC Exclusive, July 2021
Challenger brands are not necessarily small or niche but can be any brand that is ready to disrupt by bringing something new to a category.
Article
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Soumya Mukhopadhyay and Nidhi Rustagi, WARC Exclusive, July 2021
Brands that innovate bounce back more quickly after a crisis, and Kantar’s Soumya Mukhopadhyay and Nidhi Rustagi share how to master meaningfully different innovation for sustainable brand growth.
Article
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Brian Carruthers, Event Reports, Lions Live, June 2021
Tesco, the UK supermarket chain, responded quickly to the various challenges posed by the COVID-19 pandemic, but it was only able to do so because it already had some “big ideas” in place and understood the needs of its customers.
Article
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Robert Heeg, Event Reports, IAB Interact, May 2021
Tina Beuchler, Global Head of Media & Agency Operations, Nestlé on the challenges and opportunities in a changed world.
Case Study
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Mona Hassanie, WARC Prize for MENA Strategy, Shortlisted, 2021
Fast-food chain, Burger King, humanised the transactional nature of app orders to increase home delivery sales in the UAE.
Opinion
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Alex Brownsell, June 2021
Gaming, data ethics and ‘augmented connectedness’ were among the themes being discussed by Media Lions judges.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
United Commercial Bank (UCB), a banking brand, used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
Street Grace, a religious organisation in the US, raised awareness of child sex trafficking by using AI to intercept online predators.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
Aflac, an insurance company, expanded the role of its icon, the Aflac Duck, into a philanthropic force to support children with cancer in the USA.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
Banco Pichincha, a banking brand, 3D printed a one-of-a-kind trophy as part of its sponsorship of the football club Liga de Quito in Ecuador.
Case Study
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Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2021
Burger King, a fast-food brand, drove consumers to download the Burger King app in the USA by breaking conventional marketing rules with its campaign The Whopper Detour.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
Save The Children, a non-profit organisation, launched a campaign on its 100th anniversary in South Korea to draw attention to the verbal abuse suffered by children.
Case Study
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Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2021
Glade, a household air freshener brand, transformed ignored packing material into a branded sampling device filled with its latest fragrance in the US.
Case Study
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Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2021
KMSZ, a bone marrow donation centre, encouraged younger people to become donors in Germany with the Life Lolli.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
Spark, a telecommunications brand, encouraged more Kiwis to learn the native language of Māori across New Zealand by using contextually-targeted translations to reach its audience.
Opinion
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Anna Hamill, June 2021
As Cannes Lions Live streamed into the makeshift home offices of the advertising industry for a second year, brand marketing leaders speaking at the event shared their hard-learned lessons from the COVID-19 era, and the new changes that they believe will shape the future of marketing as the industry emerges from the toughest year in living memory.
