Article
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WARC Best Practice, October 2021
Explores the impact of the increasing popularity of in-house agencies and how traditional agencies need to evolve to meet modern time and data demands.
Article
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Research on WARC, October 2021
Explores the all-consuming impact of online creators and their communities on culture, brands and beyond.
Article
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WARC Exclusive, October 2021
This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social
communities play in influencing purchase decisions.
Case Study
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SABRE Awards, APAC, Gold, 2021
Vogue, a fashion magazine, and Angus Chiang, a Taiwanese fashion designer, collaborated to design a range of gender-neutral school uniforms in Taiwan.
Case Study
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APG (UK), Entrant, 2021
Obie, a reproductive health brand, launched a new holistic reproductive health platform in the US, rooted in science and personalised in real time, to help women and their partners proactively affect their fertility.
Case Study
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APG (UK), Silver, 2021
IAMS, a pet food brand, launched an app in the US as an essential tool to help reunite lost dogs, and for dog owners to protect their dogs and understand them better.
Case Study
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APG (UK), Entrant, 2021
Omnicom, a marketing and advertising company, launched Omniwomen, a programme to recruit, retain and promote the next generation of female leaders.
Case Study
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APG (UK), Entrant, 2021
Duolingo, a language learning app, launched a global campaign to increase awareness and new sign-ups.
Case Study
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APG (UK), Bronze, 2021
The Central Office of Public Interest (COPI), a creative industry alliance, launched a campaign in London to raise awareness of the dangers of air pollution and put pressure on local councils and the government to make sustainable changes.
Case Study
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APG (UK), Entrant, 2021
adidas, a sportswear manufacturer, launched a global campaign to increase awareness of new technology that was designed to get the younger generation moving.
Opinion
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Masahito Namiki, October 2021
Interbrand’s Masahito Namiki explores the WARC Awards for Asian Strategy winners which used partnerships to create surprising experiences that drove distinctiveness and engagement.
Case Study
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APG (UK), Entrant, 2021
The Royal National Institute of Blind People (RNIB), a UK charity, launched a campaign in the UK to change perceptions towards blind and partially sighted (BPS) people and drive improvement to our world to make their lives better.
Data
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WARC Data Points+ (Dynamic), October 2021
An overview of Spotify's monthly active users by user type and region (millions and quarter-on-quarter % change).
Opinion
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Will Sansom, October 2021
‘Innovation’ has been one of marketing’s favourite buzzwords for more than a hot minute, so what’s changed? Why should we look upon innovation not with jaded cynicism but with a renewed sense of interest, urgency and – dare I say it – optimism?
Article
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Ed Pank, Kunal Sinha and Biprorshee Das, WARC Webinars, October 2021
Provides insights exposing the grassroots realities of the rural economy in India and data that identifies growth opportunities.
Opinion
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Andy Wardlaw, October 2021
There’s much speculation about the longer-term impacts of the pandemic on consumer behaviour. Following the recent ‘collective pause for reflection’, there is every chance that people will increasingly favour smaller product sizes, says MMR’s Andy Wardlaw.
Opinion
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Patricia McDonald, October 2021
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the physical footprint that is proving so damaging to the planet, explains Patricia McDonald from Dentsu Creative.
Article
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Emily Safian-Demers, WARC Exclusive, October 2021
The luxury market, like so many other industries, took a hit in the wake of the COVID-19 pandemic.
Opinion
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Natasha Hulme, October 2021
Beauty influencers are embracing the creator economy to speak directly to audiences and find greater control over what they choose to create and share explains Natasha Hulme, Global Strategy Director at SEEN.
Article
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Simon Cox, WARC Exclusive, October 2021
The digital acceleration caused by COVID-19 requires brands to double down on digital experience to boost customer acquisition.
Article
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Soraya Sobh, WARC Exclusive, October 2021
This article defines the lines between influencer marketing and the creator economy, why one is about pay and post and the other is a long-term content and engagement strategy.
Article
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Yiru Wang, Zixuan “Mia” Cheng, Jianyu “Kerwin” Hao, Kirk Plangger, Colin Campbell and Sara Rosengren, WARC Exclusive, October 2021
This article explores the growing area of live advertising, when a host or influencer speaks directly to their audience in a live chat offering discounts and demonstrations for products, and generates sales in real-time.
Article
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Misaki Sato, Jeerapat Klinpayom and Sandra Lee, WARC Exclusive, October 2021
Shares research on influencers across APAC, and looks at how influencer marketing in the region has evolved since the start of the Covid-19 pandemic.
Opinion
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Zoe Scaman, October 2021
Embrace the growth of the creator economy to reimagine brand and business models says Zoe Scaman, founder of Bodacious and co-founder of MCX.
Article
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Jorik Houweling and Nthabi Kamala, WARC Exclusive, October 2021
This article explains the creator economy, detailing the new ways creators are monetising their work and the difference between creators and influencers.
