Article
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Research on WARC, April 2021
Assesses the post-pandemic stickiness of product subscriptions.
Opinion
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Dr Liam Fahey, April 2021
Surprisingly often, marketing plans are based on outdated assumptions about competitors and customers, says Dr Liam Fahey.
Article
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Alex Brownsell, WARC Exclusive, April 2021
WARC asked Gal Swisa, Always Brand Leader at P&G Israel, and Gilad Kat, Mediacom’s Team P&G Communication Planning Director, about the success of ‘Rabbi Bot’.
Opinion
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Amit Thakur and Ngọc Nhân Mai, April 2021
Mindshare Vietnam’s Amit Thakur and Lifebuoy’s Ngọc Nhân Mai reveal that the soap brand flourished in Vietnam due to the pandemic and share how it leveraged technology with an infection alert system that supports its brand mission.
Article
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Junk Desk, WARC Exclusive, Spotlight SEA, April 2021
The pandemic has transformed our beliefs and knowledge systems and TSLA’s Cultural research desk says brands need to leverage changing worldviews and behaviours in a lasting way, with partnerships able to trigger or tap into these greater shifts.
Article
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Jim Andrews, WARC Exclusive, Spotlight US, March 2021
The short-term outlook for sports sponsorship is tepid in the US, providing problems and opportunities.
Opinion
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Poonam Kumar, Irene Joshy and Pablo Gomez, March 2021
To master the new rules of marketing effectiveness post-pandemic, brands must be agile and focus on risk intelligence to grow; they have to get creative right as content consumption soars; and they must use insights and data strategically to tap media and communication opportunities.
Opinion
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Andy Edmonds, March 2021
The Tokyo Olympic Games may have been delayed by a year but technological innovations – accelerated by the COVID-19 pandemic – promise to make the event more immersive by bringing athletes closer to an even wider fan base.
Case Study
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WARC Cases, 2019
Street Grace, a religious organisation in the US, raised awareness of child sex trafficking by using AI to intercept online predators.
Article
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Michael Chadwick, WARC Exclusive, March 2021
Asian beauty brands have made inroads into European markets long dominated by French brands and Cheil UK’s Michael Chadwick says they are well-placed to continue growing on the continent by leveraging on their strength in innovation and status as global tastemaker.
Article
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Sam Peña-Taylor, Event Reports, Lions Live, March 2021
This article explores how Microsoft, the tech company, delivered effective marketing as the world underwent a digital transformation during the COVID-19 pandemic.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of interest in and use of subscription services across 12 markets.
Article
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Euromonitor , Research on WARC, March, 2021
As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
Opinion
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Gonzalo Brujo, March 2021
Gonzalo Brujo, Global President, Interbrand is on the Business-to-Business jury for the 2021 WARC Awards for Effectiveness, in association with LIONS. Here he talks about the importance of listening, what B2C businesses can learn from the B2B sector and how to develop digital brand experiences.
Article
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Research on WARC, March 2021
Sets out how the first impressions consumers form of your new product can determine whether they move forward to learn more and buy it or disengage completely.
Article
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Brian Carruthers, Event Reports, LIONS Live, March 2021
L’Oréal, the beauty giant, has made rapid progress on its e-commerce journey, and has now set the target of driving 50% of sales from this channel.
Article
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Wavemaker, Research on WARC, February, 2021
Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth.
Article
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Low Lai Chow, Event Reports, CX Trends, February 2021
Grab’s digital transformation before the onset of the pandemic allowed the ride-hailing company to be well-positioned to face the crisis.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Boss Coffee, a ready-to-drink coffee brand, launched 120 flavour combinations and bespoke label designs on social media app LINE to encourage online orders and pickups among busy commuters in Japan.
Article
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Mudit Jaju, WARC Exclusive, March 2021
Explores the technology requirements for brands wishing to sell via social commerce.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
KitKat, a confectionery brand, inspired people in Indonesia with cooking ideas using KitKat bars to bring a little joy to the otherwise gloomy Ramadan during the COVID-19 pandemic.
Article
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WARC Best Practice, March 2021
쇼핑 가능 미디어에 대한 새로운 사고 및 모범 사례 요약.
Case Study
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SABRE Awards, IN2, North America, Best in Trade Shows & Awards, 2021
Broan, a brand of home ventilation products, promoted its SurfaceShield product in 2019 by launching a booth at the International Builders' Show and a supporting social campaign.
Case Study
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SABRE Awards, IN2, North America, Best Influencer Programs and Endorsements (Paid), 2021
Coors Light, a beer brand, partnered with the Jonas Brothers to launch limited edition bottles of beer brewed personally by then to leverage the band's organic love for Coors Light.
Case Study
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SABRE Awards, IN2, North America, Technology/Clean Energy/Green Energy, 2021
Microsoft Teams, a business communicant platform, positioned its product Together Mode to help people working from home worldwide feel more connected to their colleagues and decrease mental fatigue.
