Article
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Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020
German beauty retailer Douglas is two years into a significant shift to e-commerce, with its platform position setting it up to capture growth.
News
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22 October 2020
These are tough times for vehicle manufacturers in the UK as they grapple with the impact of COVID-19, continued uncertainty about future trade relations with Europe, as well as a growing problem of an ageing demographic for new car sales.
Research Paper
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Noelia Bellucci, ESOMAR Conference papers, Latin America, 2020
Maru/Matchbox, a market researcher, launched a study of more than 2,500 consumers in Latin America to uncover what consumers think of brand innovations.
News
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19 October 2020
For brands, the idea of agility is often focused on how they respond to new circumstances, such as that presented by Covid-19, but it does not necessarily mean an immediate change in what they are doing, according to Coca-Cola’s ASEAN director of int
News
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19 October 2020
For the German automaker, a shift to electric vehicles has meant a fundamental adaptation, not only of manufacturing but also of communications.
Article
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Henrik Nordmark, WARC Exclusive, October, 2020
Henrik Nordmark, Head of Data Science at data science company Profusion, explains why algorithms are biased, and why mishandling algorithms leads to outcomes such as the UK’s recent exam results fiasco.
Article
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Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020
Volkswagen (VW), the German carmaker, is going electric; here the brand’s CMO talks about reducing paid media spend, thinking in terms of software, and growing a new category.
Article
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Low Lai Chow, Event Reports, All That Matters, September 2020
Coca-Cola’s Sadaf Zarrar talks through the changes the beverage giant had to make during COVID-19, and how the crisis inadvertently helped up its marketing game.
News
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14 October 2020
The shift to short-term planning and a fall in campaign spending by advertisers are the biggest changes from 2019 to 2020 as a result of the COVID-19 pandemic, publishers around the world say.
News
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13 October 2020
With the launch of Amazon’s Halo, a health-focussed wearable, the first-party-data-fuelled company is setting up to disrupt healthcare – but the early steps it is taking with its new product reveal key lessons about the company.
Article
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Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020
Dow Jones’ financial information products are pursuing a subscription strategy in tandem with building reach using partnerships with platforms.
Case Study
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IPA (UK), Silver, IPA Effectiveness Awards, 2020
Heinz, an American food company, overcame 'the difficult second stage of launch' syndrome with a campaign in the UK that used TV spots and OOH ads to challenge its competitor Hellmann's and show its new premium brand of mayonnaise.
Opinion
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Siva Ganeshanandan, October 2020
Siva Ganeshanandan shares how Oracle leveraged a four-step process of continuous improvement to fuel its digital-only shift to deliver better customer experiences.
Article
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WARC Exclusive, October 2020
Ascential’s Generational Retail Development Framework (GRDF) identifies five generations of retail and assesses how CPG brands can succeed in the fifth-generation model which is set to gain traction in the near future.
Article
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Joey Liu, WARC Trends, October 2020
South China Morning Post’s Joey Liu offers an overview of the key macro-trends driving China’s internet economy.
News
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07 October 2020
The coronavirus pandemic has not only accelerated a shift to contactless payment methods around the world, it has also made the offer of so-called neo-banks look increasingly attractive.
News
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01 October 2020
After being hit hard by a pandemic-induced decline in sales, supply chain and logistics issues, e-commerce businesses in Hong Kong are confident about a quick rebound, according to a new study by PayPal.
News
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30 September 2020
While digital health platforms and tools have become increasingly important during the pandemic, the lessons of their deployment hold lessons for digital service design in any field.
News
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30 September 2020
As so many newspapers around the world struggle to survive during the coronavirus pandemic – and with many not succeeding – one leading Swedish title finds it’s heading for a record year.
News
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29 September 2020
For all that the pandemic has alarmed consumers and businesses, it has also created new opportunities for brands to build engagement and trust via digital means; for wellness brand WW that has meant accelerating a digital transformation that was alre
News
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29 September 2020
The challenge of the COVID-19 pandemic has proved to be a defining period for a number of Vietnam’s domestic brands, according to Campaign Asia.
News
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29 September 2020
Fintechs like Monzo, Revolut and Starling are best known for their consumer offerings, but a new report shows the progress digital-first banks are making among business customers, while also sketching their limitations.
Opinion
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Anna Hamill, September 2020
Les Mills International, the global fitness brand with iconic classes including BODYPUMP and BODYCOMBAT, is embracing the new at-home economy. Les Mills’ Chief Marketing Officer, Anna Henwood, speaks to WARC’s Anna Hamill as part of WARC Marketer's Toolkit 2021 about the future of fitness, building a test-and-learn culture and scaling up direct-to-consumer offerings during COVID-19.
Article
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WARC Best Practice, September 2020
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
News
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28 September 2020
Fandom is a A$4.
